0:00initial gaze with logo The scene opens with a medium close-up shot of a man, Michael B. Jordan, framed from the chest up, looking directly into the camera with a confident and serious expression. He has a neatly trimmed beard and mustache, and small hoop earrings. He is wearing an open, dark brown or olive-green double-breasted suit jacket, revealing a bare chest and a prominent, thick gold curb chain necklace. The background is dark and out of focus, suggesting a studio or a dimly lit indoor space. Lighting is subtle, with soft light illuminating his face and the gold jewelry. The overall color palette is dark and rich, emphasizing the man and the jewelry. White sans-serif text, 'DAVID YURMAN', is superimposed across his chest. The camera remains static.
0:01dramatic light sweep This scene is a continuation of the previous shot, maintaining the medium close-up of Michael B. Jordan looking directly into the camera. He wears the same open dark suit jacket and thick gold curb chain necklace. The background remains dark. The primary visual change is a dynamic, bright, cool-toned light source that rapidly sweeps across the frame from the lower left to the upper right, momentarily illuminating his face and the necklace with a blue-green hue before fading. This light adds a dramatic and sleek effect, highlighting the jewelry. The text 'DAVID YURMAN' is still superimposed across his chest. His expression remains confident and direct. The camera is static.
0:02necklace close up sparkle A tight close-up shot focuses intensely on the thick gold curb chain necklace worn around the neck of an unseen person. The chain is highly detailed, featuring multiple rows of small, sparkling diamonds embedded within its links, catching and reflecting light dramatically. The skin beneath the necklace is dark-toned and the background is dark and out of focus, ensuring the jewelry is the sole focal point. The lighting creates strong highlights on the diamonds, making them appear brilliant. The color palette is dominated by the warm gold of the chain and the sparkling white of the diamonds against a deep, dark backdrop. The camera is static, emphasizing the product's detail.
A medium close-up shot features Michael B. Jordan, positioned slightly off-center to the left. He is wearing the same dark brown or olive-green double-breasted suit jacket, open to reveal his bare chest and the gold curb chain necklace. He begins by looking away to his right (viewer's left), then slowly turns his head and gaze towards the camera, his expression shifting from contemplative to a direct, confident look. The background is dimly lit and textured, appearing like a dark wall or structure, with some soft, diffused light providing subtle illumination from the side, creating gentle shadows that add depth to his face. The overall mood is sophisticated and mysterious. The camera remains static.
0:04wide shot walking abstract environment This is a wide shot from a high angle, looking down at Michael B. Jordan as he walks purposefully across a large, abstract, and dimly lit architectural space. The environment is minimalist, constructed from rough, light-colored concrete or stone with strong geometric lines and dark, recessed openings. Shadows are deep, and light sources are few but intense, creating dramatic contrasts and a futuristic or brutalist aesthetic. Michael B. Jordan, appearing small in the vast space, is wearing a dark suit. He strides from the right side of the frame towards the left, silhouetted against a slightly brighter patch of the floor. The white sans-serif text 'MICHAEL B. JORDAN' appears at the bottom left of the screen. The camera has a slight movement, possibly a very slow track or subtle zoom, following his motion. The overall color palette is muted, focusing on shades of grey and dark tones with selective light accents.
0:05silhouette walking towards light A striking wide shot captures the silhouette of Michael B. Jordan walking away from the camera towards a powerful, bright, warm-toned light source in the distance. He is dressed in a dark, structured suit, which is completely silhouetted against the intense backlighting, making him appear as a powerful, undefined figure. The environment is dark and vast, likely the same abstract architectural space as the previous scene, but now primarily shrouded in shadow. The ground beneath him is concrete-like, subtly catching some light from the distant source. The camera is static, allowing the viewer to focus on the dramatic contrast and the figure's determined walk towards the light. The mood is aspirational and grand.
0:06over shoulder gaze A medium close-up shot shows Michael B. Jordan from the chest up, positioned slightly to the right, looking over his left shoulder towards the camera. He is wearing the same open dark brown or olive-green suit jacket, revealing his bare chest and the prominent gold curb chain necklace. His expression is intense and direct, a confident gaze. The background is mostly dark and out of focus, with subtle textures suggesting a wall or structure. Soft, directional lighting illuminates his face from the side, creating definition and highlights on his features and the jewelry. The color palette remains dark and sophisticated, drawing attention to his eyes and the gold. The camera is static.
0:07bracelet close up wrist A tight close-up focuses on a gold curb chain bracelet worn on the left wrist of Michael B. Jordan. The bracelet matches the necklace, featuring intricate links and small, sparkling diamonds. The arm is slightly bent, and the hand is out of frame. The sleeve of his dark brown or olive-green suit jacket is visible around the wrist, providing a contrasting dark backdrop for the shining jewelry. The lighting creates sharp highlights on the diamonds and the polished gold, making the bracelet appear luxurious and vibrant. The background is completely dark and blurred. The camera is static, capturing the exquisite detail of the product.
0:08necklace close up dark background This is a tight close-up shot on the gold curb chain necklace, similar to an earlier scene but with a slightly different angle and lighting. The necklace, with its distinct curb links and embedded diamonds, rests against the dark-toned skin of the wearer's neck. The background is a deep, velvety black, accentuating the metallic sheen and sparkle of the diamonds. Dramatic, focused lighting from an unseen source highlights individual facets of the diamonds and the contours of the gold, giving the piece a sense of depth and luxury. The camera is perfectly static, allowing the viewer to appreciate the craftsmanship without distraction. The color palette is stark, emphasizing gold and diamond sparkle against darkness.
0:09man climbing abstract structure A dynamic shot from a medium-high angle captures Michael B. Jordan, shirtless and wearing dark trousers, actively maneuvering over a large, abstract, light-colored concrete or stone structure. The environment appears minimalist and brutalist, with raw textures and strong geometric shapes. He is caught mid-action, pushing himself up, his muscles visibly defined. The lighting is dramatic, with strong, directional highlights emphasizing his physique and the rugged texture of the concrete. Shadows are deep, adding to the dramatic atmosphere. The camera may have a slight, subtle motion to follow his movement. The color palette is earthy and monochromatic, focusing on the grey tones of the environment and the warm tones of his skin. This scene highlights strength and resilience.
0:10bracelet on concrete A close-up shot focuses on Michael B. Jordan's left hand and wrist, resting on a rough, light-colored concrete or stone surface. He is wearing the sparkling gold curb chain bracelet on his wrist, which stands out against his dark skin and the textured background. The sleeve of his dark suit jacket is visible just above the bracelet. The concrete surface has visible imperfections and grain, adding to the raw, natural aesthetic. Directional lighting creates strong highlights on the gold and diamonds of the bracelet, making it pop, and casts subtle shadows on the concrete. The camera is static, drawing attention to the juxtaposition of luxury jewelry with a rugged environment. The color palette combines warm gold with cool greys and dark tones.
0:11man adjusting suit glance A medium shot frames Michael B. Jordan in the abstract concrete environment. He is wearing the open dark brown or olive-green double-breasted suit jacket with the gold curb chain necklace visible on his bare chest. He moves slightly, turning his head from looking back over his shoulder to then glancing forward towards the camera, while subtly adjusting the lapel of his suit jacket with his right hand. The background features the same rough, light-colored concrete structures with dark openings, creating a modern, stark setting. Soft, diffused light illuminates him from the front and side, highlighting his features and the texture of his suit. His expression is confident and poised. The camera remains static.
0:12man adjusting suit close up This is a medium close-up, a slight zoom-in from the previous shot, focusing more intently on Michael B. Jordan's face and upper torso. He is still in the dark suit jacket with the prominent gold curb chain necklace. His right hand is seen subtly adjusting the lapel of his jacket, drawing attention to his composed and meticulous style. His gaze is direct and confident. The background is a blurred, light-colored concrete structure, providing context but keeping the focus on him. The lighting is soft and even, highlighting his features and the gleam of the necklace. The camera is static, allowing the viewer to appreciate the details of his expression and the jewelry. The color palette is warm and natural.
0:13final necklace close up A close-up shot focuses directly on the thick gold curb chain necklace worn around the neck of Michael B. Jordan. The necklace, intricately designed with sparkling diamonds embedded in its links, lies against his dark-toned skin. The angle is slightly different from previous necklace shots, showcasing the curve of the chain more prominently. The background is dark and completely out of focus, ensuring no distraction from the product. Strong, direct lighting makes the gold gleam and the diamonds sparkle intensely, emphasizing its luxury and craftsmanship. The camera is static, holding the focus firmly on the jewelry. The color palette is rich, with the warm gold and brilliant white diamonds contrasting against the deep, dark skin and background.
0:14final gaze with collection text The final scene is a medium close-up of Michael B. Jordan, framed from the chest up, looking directly into the camera with a confident and serious expression. He has his trimmed beard and mustache, and small hoop earrings. He is wearing the open dark brown or olive-green double-breasted suit jacket, revealing his bare chest and the thick gold curb chain necklace. The background is a blurred, light-colored concrete structure, creating a sophisticated and modern backdrop. Soft, even lighting illuminates his face and the gold jewelry. White sans-serif text appears on the left side of the screen: 'DAVID YURMAN' above 'CURB CHAIN COLLECTION'. The camera is static, ending the video with a direct and impactful statement. The overall color palette is warm and refined.
