0:00product comparison doors
A medium shot displays a static split-screen comparison of two different door panels against a plain, uniform light gray background. The overall aesthetic is clean and modern, with a muted color palette. On the left, labeled 'OUR DOORS' in white serif text, is a rich, warm brown wooden door panel featuring an intricate herringbone pattern made from individual timber planks, showcasing natural grain and texture. On the right, labeled 'THEIR DOORS' in similar white text, is a dark charcoal gray door panel with a smoother, more uniform surface and a traditional, slightly arched panel design at the top and a rectangular one below. Centered at the top of the frame, in a slightly larger white serif font, is the brand logo 'REALCRAFT', followed by the prominent title 'A Real Difference'. Throughout the scene, text overlays dynamically appear and disappear below each door, comparing their features. Initially, 'True Timber Wood' vs. 'Thin veneers on MDF' appear. This changes to 'Solid wood rail-and-stile construction' vs. 'Hollow core construction', then 'Made to order in Washington State' vs. 'Mass produced overseas', and finally 'Exclusive designs and customization' vs. 'Limited design options'. The lighting is soft and even, preventing harsh shadows and highlighting the details of both doors and the text.
0:12logo reveal
The scene transitions to a solid, stark black background that fills the entire frame. Centered prominently on this dark canvas is the 'REALCRAFT' brand logo, rendered in a crisp, elegant white serif font. The text is highly legible due to the strong contrast with the black background. The words 'REAL' and 'CRAFT' are capitalized, with a subtle forward slash separating them. There are no other visual elements, movements, or complex lighting, creating a minimalist and impactful final brand statement. The lighting is even and sufficient to clearly illuminate the white text.
