0:00problem setup outdoor A medium shot, captured from a slightly low angle, focuses on a person seen from behind, who is bending slightly forward at the waist. The setting appears to be an outdoor paved path, possibly concrete, with lush green foliage, trees, and dirt slopes forming the background, suggesting a natural or potentially construction-related environment. The lighting is natural, bright, and evenly diffused, illuminating the scene without harsh shadows. A piece of corrugated cardboard, crudely torn and inscribed with the words "It's Time to SWITCH" in white paint, is conspicuously tucked into the back pocket of their black work pants. The person's right hand is also casually tucked into their waistband. The dominant colors in the scene are earthy greens and browns, sharply contrasted by the vibrant orange of the subject's t-shirt. Text overlays appear sequentially: "you what." (0-1500ms), "guys are in" (1500-2500ms), "for a reliable" (2500-3000ms), and "work pant," (3000-3500ms).
0:03talking head indoors intro A medium shot frames a young adult male from the waist up, as he directly addresses the camera. The setting is an indoor space, likely a workshop or basement under construction, indicated by unfinished wooden wall studs in the immediate foreground and insulation visible in the background. The lighting is artificial, appearing to be overhead, casting soft and even illumination without harsh glare. He gestures actively with his hands while speaking, conveying engagement and enthusiasm. The overall color palette is dominated by muted browns from the wood and the male's clothing, contrasted with a hint of green. A text overlay, "If you're looking for pants that aren't going to tear while on the job check out Brunt!" (3500-6700ms), remains visible throughout the scene, with additional text overlays appearing: "the job." (4500-5000ms), "You guys" (5000-6000ms), and "cuttin' stuff," (6000-6700ms).
0:06b roll welding close A medium-full shot captures a person actively engaged in welding at a sturdy workbench. The camera is positioned slightly above, offering a clear view of the welding process. The environment is a functional workshop, characterized by corrugated metal walls and a concrete floor. The individual is fully geared up, wearing a protective welding helmet that obscures their face, heavy-duty striped welding gloves, and a grey hooded sweatshirt. Bright sparks emanate from the welding torch, creating dynamic visual highlights and casting a vivid, intense light on the immediate working area. Various tools and pieces of equipment, including a prominent red welding machine, are visible in the foreground, grounding the scene in an industrial context. The color palette is industrial, dominated by grays, metallic tones, and browns, with striking bursts of bright orange and white from the sparks. Text overlays: "These" (7400-8000ms) and "BRUNT workwear" (8000-9400ms).
0:09talking head indoors endorsement A medium shot again features the same young adult male, framed from the waist up, directly addressing the camera with animated gestures. He is situated in the identical indoor construction or workshop environment as before, with unfinished wooden wall studs in the foreground and insulation in the background, maintaining visual continuity. The artificial lighting from above remains consistent, providing clear and even illumination. His demeanor is enthusiastic, and he uses expressive hand movements to underscore his points. The color palette is a continuation of muted browns and greens, creating a cohesive visual tone. The consistent text overlay, "If you're looking for pants that aren't going to tear while on the job check out Brunt!" (9400-13200ms), is accompanied by dynamic text updates: "absolutely" (10000-10700ms), "phenomenal." (10700-11800ms), and "to BRUNT" (11800-13200ms).
0:13b roll welding back A full shot captures a person welding at a workbench, viewed from behind at eye-level. The setting is a workshop environment featuring light-colored corrugated metal walls and a concrete floor. In the background, a blue A-frame ladder leans against the wall, alongside a large white industrial machine, adding to the authenticity of the workspace. The person is dressed in a grey hooded sweatshirt and durable brown work pants. Sparks are clearly visible, flying dynamically from the welding activity, providing bursts of intense light. A dark gray cloth or rag is noticeably tucked into the back pocket of their pants, a practical detail common in work settings. The scene's color palette primarily consists of cool grays and blues, with striking warm accents from the orange-yellow welding sparks. Text overlays: "And I swear" (13800-14400ms) and "things they're" (14400-15000ms).
0:15b roll workshop overview A wide shot pans slightly to the right, showing a person moving purposefully within a bustling workshop environment, viewed from behind. The workshop features characteristic corrugated metal walls and a clean concrete floor. The space is equipped with various tools, multiple workbenches, and industrial equipment, including gas cylinders. Prominently displayed on the wall are a large "Equipment Share" logo banner and a striking red "BRUNT" logo banner, identifying the brand. The person is wearing a bright orange t-shirt and dark pants, and protective arm sleeves. They are actively engaged in tasks, moving efficiently from one station to another. The lighting is bright and evenly distributed, creating a functional atmosphere. The color palette is industrial, dominated by grays and blues, punctuated by vivid reds and oranges from the brand logos and the subject's clothing. Text overlays: "drivers," (16000-16800ms) and "and I got" (16800-17600ms).
0:17talking head indoors comfort A medium shot centers on the young adult male, framed from the waist up, as he speaks directly to the camera. The background is consistent with the indoor construction/workshop setting, featuring unfinished wooden wall studs and insulation. The artificial overhead lighting remains steady, providing clear and uniform illumination. He uses hand gestures to emphasize his points, maintaining an engaged and confident demeanor. The color palette continues to be muted, primarily consisting of browns and greens, creating a visually consistent environment. The persistent text overlay, "If you're looking for pants that aren't going to tear while on the job check out Brunt!" (17600-18800ms), is supplemented by specific phrases: "They are" (17600-18200ms) and "phenomenal." (18200-18800ms), highlighting the product's quality.
0:18product close up pocket An extreme close-up shot meticulously details the side pocket of a pair of gray work pants. A modern smartphone, dark in color and featuring a distinctive multi-lens camera array, is partially inserted into the pocket, its top edge visible. A small, vibrant red fabric tag or accent is positioned at the pocket's opening, adding a subtle pop of color. The durable fabric of the pants is clearly visible, showcasing its texture and robust stitching. The background is a soft, out-of-focus concrete surface, ensuring full attention on the product detail. The lighting is natural and even, highlighting the fabric's quality. The color palette is dominated by neutral gray, accented by the striking red tag. A text overlay reads: "They're super," (18800-19400ms).
0:19product wide shot outdoor A wide, overhead shot presents a pair of gray work pants laid perfectly flat on a light gray concrete surface. The pants are artfully surrounded by a scattering of vibrant autumn leaves, predominantly in shades of rich red, warm orange, and rustic brown, establishing a natural and seasonal context. The dark-colored smartphone from the previous shot is still visible, securely nestled within a side pocket of the pants. The lighting is natural and even, casting subtle, soft shadows that enhance the texture of both the pants and the leaves. The color palette harmoniously blends the neutral, practical gray of the pants with the warm, inviting tones of the fallen foliage. A text overlay reads: "super" (19400-20400ms).
0:20talking head indoors conclusion A medium shot again focuses on the young adult male, framed from the waist up, as he delivers his concluding remarks directly to the camera. He is in the familiar indoor construction or workshop setting, characterized by unfinished wooden wall studs and insulation in the background. The artificial overhead lighting remains consistent, ensuring clear visibility. He engages in broad, emphatic gestures, particularly highlighting the practical utility of the pants' pockets. Towards the end, he claps his hands together for added emphasis, reinforcing his final points. The consistent lighting and muted color palette of browns and greens contribute to a cohesive visual narrative. The text overlay, "If you're looking for pants that aren't going to tear while on the job check out Brunt!" (20400-28000ms), is dynamically updated with phrases: "They have" (20400-21000ms), "pockets" (21000-21600ms), "literally" (21600-22100ms), "everywhere." (22100-23400ms), "can you want?" (23400-24400ms), "really are." (24400-25500ms), "the competing" (25500-26500ms), "brands and" (26500-27300ms), and "nothing beats the Brunt" (27300-28000ms).
