0:00Store exterior walk-up
A first-person perspective shot moving towards the entrance of a modern store. The entrance features large, reflective glass double doors framed by silver metal. The doors reflect the bright blue sky with scattered clouds and the surrounding urban architecture. The ground is a light gray concrete sidewalk with pronounced, elongated dark shadows cast by an unseen overhead structure, indicating bright, direct sunlight. Through the glass, the interior appears brightly lit, and reflections show white vehicles and more buildings. Text is visible on the door, including 'store hours' and 'deliver hours'. An overlaid graphic displays 'BIG flavors, Mini Desserts' in white sans-serif font, accompanied by a yellow cupcake emoji and a brown chocolate chip cookie emoji, positioned over the glass doors.
0:01Holding Crumbl box
A close-up shot focusing on a person's hands holding a closed, rectangular, light pink cardboard box. The word 'crumbl' is printed in bold black sans-serif lettering on the lid, oriented towards the viewer. The box rests on a clean, smooth white surface, likely a counter or table. The background is a blurred, solid white wall, suggesting a clean, minimalist indoor setting. The hands have fair skin and neatly manicured fingernails painted a soft pastel pink. The lighting is bright and even, casting minimal shadows. The same overlaid text 'BIG flavors, Mini Desserts' with cupcake and cookie emojis is present, positioned in the upper center of the frame.
0:03Cookies in box (first look)
A slightly angled top-down close-up shot looking directly into an open, light pink Crumbl box. The interior of the box is white. Inside, three small, circular cookies are neatly arranged. From left to right: the first cookie is pale yellow with a swirl of light frosting topped with white sprinkles; the second is pink with a swirl of white frosting and fine pink sprinkles; the third is a classic tan cookie base adorned with dark chocolate chunks. The overall color palette is pastel and inviting. The background is dark and out of focus, enhancing the focus on the colorful cookies. An additional text overlay, 'CRUMBL'S LATEST DROP', appears in glowing purple sans-serif font below the cookies.
0:04Woman with open cookie box
A medium close-up shot of a young Caucasian woman, facing the camera with a wide, excited smile. She holds an open, light pink Crumbl box, presenting the three mini cookies to the viewer. The cookies are visible inside: a pale yellow cookie with white sprinkles, a pink cookie with white frosting and pink sprinkles, and a tan cookie with chocolate chunks. She is wearing a comfortable-looking light beige or off-white crewneck sweatshirt. The background is an interior wall, light in color, with a framed picture or artwork partially visible in the upper right. The lighting is soft and even, accentuating her joyful expression. An overlaid text graphic reads: 'INCLUDES ALL THE FLAVORS YOU'VE COME TO KNOW AND LOVE' in purple sans-serif font.
0:05Woman holding chocolate chip cookie
A medium close-up shot of the young woman, holding a single mini chocolate chip cookie. She holds the cookie delicately in her right hand, positioned near her mouth, with a playful, slightly puckered expression as if preparing to take a bite. The cookie is a light tan with prominent dark chocolate chunks on its surface. Her left hand is partially visible, resting against her chest. She is wearing the same light beige crewneck sweatshirt. The background is a light-colored interior wall, slightly out of focus. The lighting remains soft and flattering. Text overlay: 'IN A MINI SIZE CRUMBL' in purple sans-serif font.
0:07Woman biting chocolate chip cookie
A medium close-up shot showing the young woman taking a bite out of the mini chocolate chip cookie. Her mouth is wide open, her teeth sinking into the soft cookie, with chocolate chunks clearly visible. She holds the cookie firmly in her right hand. Her eyes are open and focused on the cookie. She is wearing the same light beige crewneck sweatshirt. The background remains a softly blurred light-colored interior wall. The lighting is consistent and even. An overlaid text graphic reads: 'MINIS ARE OFFERED IN A 3 PACK' in purple sans-serif font.
0:08Woman biting pink cookie
A medium close-up shot of the young woman taking a bite from the mini pink cookie with white frosting and pink sprinkles. Her mouth is open, biting into the cookie, revealing the soft pink interior. Her eyes are wide and focused on the cookie as she eats. She holds the cookie in her right hand. She is wearing the light beige crewneck sweatshirt. The background is the same blurred light-colored interior wall. The lighting is soft and consistent. Overlaid text states: '6 PACK AND 12 PACK' in purple sans-serif font, indicating packaging options.
0:10Woman holding yellow cookie
A medium close-up shot of the young woman, holding the mini pale yellow cookie with white sprinkles. She is smiling and appears to be speaking to the camera, with her mouth slightly open. The cookie has a small bite taken out of it, revealing its soft texture. She holds it in her right hand, presenting it. She is wearing the same light beige crewneck sweatshirt. The background is a softly blurred light-colored interior wall with a hint of a framed picture. The lighting is bright and even. A long text overlay reads: 'MAKING IT A CONVENIENT WAY TO TRY MORE FLAVORS IN A MORE ACCESSIBLE WAY' in purple sans-serif font.
0:12Woman biting yellow cookie
A medium close-up shot of the young woman taking a bite from the mini pale yellow cookie with white sprinkles. Her mouth is open, biting into the cookie, with some white sprinkles visible on the frosting. Her eyes are open and focused on the cookie. She holds the cookie in her right hand. She is wearing the light beige crewneck sweatshirt. The background is the same blurred light-colored interior wall. The lighting is soft and consistent. Overlaid text states: 'THEY'RE ALL SO DELICIOUS AND A PERFECT SIZE FOR A QUICK LITTLE TREAT.' in purple sans-serif font.
0:13Woman with two half-eaten cookies
A medium close-up shot of the young woman holding two half-eaten mini cookies, one in each hand. The cookie in her right hand is the pale yellow one with white sprinkles, and the cookie in her left hand (partially visible) is also half-eaten and appears to be the chocolate chip variety. She has a contented, satisfied expression, with a slight smile and her mouth partially open, as if talking or savoring the taste. Her eyes are looking directly at the camera. She is wearing the light beige crewneck sweatshirt. The background is a softly blurred light-colored interior wall, consistent with the previous indoor scenes. The lighting is warm and inviting. The final overlaid text reads: 'MINI DESSERTS MAXIMUM FLAVOR' in purple sans-serif font.
