0:00mirror selfie white tee
A medium shot frames a young adult male as seen through his reflection in a large, arched mirror with a thin black frame. He is positioned centrally within the mirror's view, actively holding a white smartphone to capture a selfie. A wide, genuine smile spreads across his face as he looks at the phone, and his left hand subtly adjusts the crew collar of his plain white short-sleeved t-shirt. He wears dark blue jeans. The environment behind the mirror is brightly lit and minimalist, featuring white walls, a visible white door, and a glimpse of a burnt orange armchair on the right side of the frame. The lighting is soft, bright, and even, creating a clean, modern aesthetic with minimal, soft shadows. A white text overlay, "The tee that goes from laid-back to leveled-up ", accompanied by a fire emoji, is displayed at the bottom. The camera is mostly static, exhibiting only a very slight, natural handheld sway.
0:02white tee khaki shorts
This full-body medium shot features a young adult male standing confidently in a brightly lit, tastefully decorated room. He is positioned slightly to the right of the frame, facing the camera directly. The background consists of a pristine white wall adorned with elegant wainscoting, creating a classic and clean aesthetic. To the left, a large, black-framed arched mirror reflects his back, offering a subtle glimpse of the room's depth. A small section of a burnt orange velvet armchair is visible on the far right. The man is wearing a simple white short-sleeved t-shirt and light brown (khaki) shorts. He begins by gently pulling the sides of his t-shirt to emphasize its fit, then expands his arms with open palms in a welcoming and presentational gesture. The lighting is consistently soft and even, enhancing the textures of his clothing and the intricate wall details. A white text overlay at the bottom announces, "Meet the basic tee you'll reach for twice a day." The camera remains static throughout the scene.
0:05black bomber jacket khaki shorts
The scene presents a full-body medium shot of the same young adult male model, transitioning into a new layered outfit within the familiar bright, minimalist room. He is initially shown from behind, then smoothly turns to face the camera. He is wearing the white short-sleeved t-shirt and khaki shorts from the previous scene, and proceeds to put on a black bomber jacket, partially zipping it up and adjusting its fit. The background maintains its clean aesthetic with a white wall featuring wainscoting. The black-framed arched mirror on the left reflects his back and the room behind the camera, while a burnt orange armchair is visible on the right. The lighting remains bright and natural-looking, casting soft, subtle shadows. He smiles confidently at the camera, showcasing the new layer. Towards the end of the clip, he takes a small step to the left, almost moving out of frame. The white text overlay "Meet the basic tee you'll reach for twice a day." persists at the bottom. The camera remains static.
0:11green overshirt khaki shorts
This full-body medium shot captures the young adult male model in a new outfit transition, set against the bright, clean backdrop of the same room. He is first shown from behind, then turns to face the camera. He removes the black bomber jacket and then puts on a dark green button-up overshirt, which is styled with prominent chest pockets featuring flaps and silver button closures. Underneath, he wears the same white t-shirt and khaki shorts. The white wainscoted wall continues as the background, with the arched mirror reflecting his back on the left and a glimpse of the orange armchair on the right. The soft, even lighting effectively highlights the textures of the different fabrics. He smiles confidently as he adjusts the fit of the green overshirt, ensuring it sits well. A white text overlay reading "Perfect fit. Premium feel. Everyday essential" is displayed at the bottom of the screen. The camera maintains a static position throughout this scene.
0:17green overshirt blue jeans
The final scene is a full-body medium shot of the young adult male model, now showcasing a complete outfit change, set in the familiar bright and elegantly styled room. He stands centrally in the frame, facing the camera with a warm and confident smile. He wears the dark green button-up overshirt, unbuttoned, over the white t-shirt, but his bottom wear has changed to dark blue jeans. The white wall with decorative wainscoting provides a clean background, with the black-framed arched mirror on the left reflecting his back, and the burnt orange armchair partially visible on the far right. The bright, even lighting beautifully highlights the color contrast between the green overshirt, white t-shirt, and blue jeans. He subtly adjusts the hem of his green overshirt with both hands before smiling broadly at the camera. A prominent white text overlay at the bottom, "Shop now", accompanied by a blue downward arrow emoji, serves as a clear call to action. The camera remains static.
