0:00phone into bag question The scene opens with a medium shot of a person's hands placing a smartphone into a large, plush, lavender-colored tote bag. The bag is made of a soft, quilted fabric, giving it a puffy appearance. The camera is positioned slightly above, looking down into the opening of the bag. The person is wearing a light-wash denim jacket, partially visible at the top of the frame. The background is a clean, minimalist white wall, providing a stark contrast to the bag. Bright, even studio lighting illuminates the scene, creating soft shadows. The action is smooth and deliberate as the phone is carefully placed. White text overlays the video, asking 'How protective is your phone case?', centered horizontally. The overall color palette is dominated by the soft lavender of the bag, the blue of the denim, and the white background, creating a clean and soft aesthetic.
The camera maintains a medium shot, focusing on the same person's hands and the lavender tote bag. The hands are now deliberately opening the main compartment of the bag, which is secured by a black zipper. Once opened, one hand reaches inside and pulls out a smartphone, encased in a rose-gold or beige protective case. The phone screen is briefly visible. The background remains the simple white wall. The lighting is consistently bright and even, highlighting the texture of the denim jacket and the quilted bag. The movement is precise, demonstrating the ease of access to the phone within the bag. White text overlay appears, stating 'This is your phone', reinforcing the object of focus. The scene continues the soft, clean aesthetic with dominant lavender, blue, and white tones.
0:05items into bag with phone This scene shifts to a close-up, high-angle POV shot, looking directly down into the open, lavender-colored tote bag. The smartphone, in its rose-gold case, is now at the bottom of the bag, screen visible with '12:54' displayed. Various everyday items are successively dropped into the bag by a hand, landing around and on top of the phone. These items include a set of car keys, a small tube of lip gloss, and a black hair tie. The interior of the bag is a slightly darker shade of lavender. The background beyond the bag's opening is an out-of-focus white surface. The lighting is still bright and even, casting minimal shadows. White text overlays describe the action: 'These are your everyday essentials you put in your bag with your phone'. The rapid dropping of items creates a sense of casual, everyday use and potential risk to the phone.
The scene returns to a medium shot, featuring the person in the denim jacket holding the lavender tote bag. The bag is now closed, presumably with the phone and other items inside. The person begins to vigorously shake the bag, simulating the jostling and bumps a bag might experience during daily activities. The camera has a slight handheld quality, adding to the realism of the 'shake test'. White text overlays the screen, explicitly stating '*Shake Test*'. After shaking, the person's hands then deliberately reach to unzip a side compartment of the bag, implying an inspection or further action. The background remains the simple white wall. The lighting is consistent, and the overall color palette continues with blues, grays, and the prominent lavender of the bag, emphasizing the material and design.
0:16phone after shake A close-up shot focuses on the smartphone, still in its rose-gold protective case, lying on a clean white surface. Around the phone, scattered in soft focus, are the previously seen everyday items: keys, makeup, and a hair tie. The phone screen is visible, displaying the time '12:59' and then transitioning to '1:00'. The screen appears pristine and undamaged. The camera slowly zooms in or pushes forward slightly, emphasizing the phone's condition. White text overlays the screen, stating 'This is real life protection from everyday use'. The bright, clean lighting illuminates the scene, highlighting the phone and the surrounding objects. The color palette is primarily white, rose gold, and the dark blue of the phone screen, conveying a sense of order and cleanliness after the simulated chaos.
An extreme close-up shot shows a hand holding a metallic silver key and deliberately dragging its sharp edge across the screen of the smartphone, which is still in its rose-gold case and resting on the white surface. The action is slow and clear, designed to highlight the phone's durability against scratches. The screen's background is a dark blue with a subtle wave pattern. White text overlays the screen, appearing in segments: 'scratch tested' and then 'and guaranteed', and finally 'or we'll fix your screen'. The lighting is direct and bright, making the metallic sheen of the key prominent. The focus is entirely on the interaction between the key and the phone screen, showcasing the product's resilience. The color palette emphasizes the metallic key, the rose-gold case, and the dark blue screen.
0:25phone screen unscratched The scene remains an extreme close-up on the smartphone screen, resting on the white surface, still in its rose-gold case. The screen displays the time '1:00' and a dynamic dark blue and purple wave wallpaper. There are no visible scratches or damage from the previous 'key test'. The surface of the screen appears smooth and reflective. The lighting is bright and even, highlighting the pristine condition of the screen. The smooth, unblemished surface of the phone screen is the sole focus, reinforcing the product's protective capabilities. The color palette focuses on the deep blues and purples of the screen and the warm rose gold of the case, against the clean white background.
The video transitions to a static end card featuring the brand name 'pela' in a simple, lowercase white font, centered at the top of the screen. Below the logo, white text reads 'Real life protection, for real life problems'. Further down, a prominent white oval button or call to action is displayed, with the text 'Your phone will thank you later' inside. The background is a solid, dark teal color, providing a clean and professional appearance. The typography is modern and easy to read. The overall composition is minimalist and effective in conveying the brand message and prompting user engagement. This final screen serves as a clear branding and call-to-action moment.
