0:00Man sleeping snoring woken up A close-up shot focuses on a shirtless, muscular adult male sleeping on his back on a bed. He has short dark hair, some facial stubble, and a prominent mustache. His mouth is slightly ajar, suggesting he is snoring. He wears a black, soft sleep mask covering his eyes. His head rests on a pillow with a beige and white checkered pattern. Tattoos are visible on his chest and left arm. The camera is static, capturing his upper torso and head. The lighting is dim, suggesting a bedroom environment, perhaps early morning or late evening. A woman's hand reaches into the frame from the left and gently removes the sleep mask from his face.
0:03Door opening transition A quick, dynamic shot through a partially opened white door, revealing a bright room. The floor features a colorful rug with a prominent 'HOME' inscription in white letters, surrounded by abstract, brightly colored shapes in yellow, red, and blue on a darker blue background. The shot is slightly blurry due to camera movement, creating a sense of transition. The lighting beyond the door is bright and appears to be natural, contrasting with the dimness of the previous scene. The camera angle is low, looking towards the floor and through the door opening.
0:04Unboxing Lofta kit An overhead shot shows a man's hands on a speckled brown and beige granite countertop, engaged in unboxing a product. He uses an orange utility knife with a black handle to cut the tape on a vibrant blue cardboard box. The box has 'Lofta' printed prominently in large, white, sans-serif letters on its side. After cutting, he opens the box to reveal its contents. Inside, he retrieves a 'Post-Test Guide' booklet, a white instruction card, and a smaller white box labeled 'WatchPAT ONE' with a red 'PIN' symbol. The lighting is bright and even, suggesting an indoor setting like a kitchen or office. The focus is entirely on the hands and the unboxing process.
0:09Man assembling sleep device A medium shot captures an adult male sitting on his bed, facing slightly right of the camera. He has short dark hair and a neatly trimmed mustache, and wears a dark grey V-neck t-shirt. Behind him is a light beige wooden headboard with panel detailing, and a checkered beige and white pillow. He holds a small, white 'WatchPAT ONE' sleep test device, meticulously connecting wires and preparing it for use. He attaches a nasal cannula-like sensor to the main unit. The camera performs a slow push-in, transitioning from a medium shot to a closer view of his hands and the device, emphasizing the assembly process. The bedroom is softly lit, creating a warm and focused atmosphere.
0:15App screen recording A screen recording showcases three distinct screens from a mobile application. The first screen, titled 'START RECORDING', presents instructions for initiating the sleep test, with bullet points such as 'Leave the phone connected to the charger.' The next screen displays 'Preparing for the test. Please wait...' with a stylized purple loading animation at the bottom. The final screen, a 'GOOD NIGHT!' message, features a cartoon illustration of a man sleeping with a sleep device on his wrist and a nasal sensor, along with an 'Elapsed time: 00:01:24' counter. The app interface is clean and modern, predominantly white with dark text, and features a prominent blue banner for the 'GOOD NIGHT!' message, indicating success. This visual demonstrates the user interface of the sleep test application.
0:19Man waking up removing device A wide shot of the adult male from previous scenes, lying in bed on his side, covered by a light-colored, beige and white checkered duvet. He is wearing the black sleep mask and the 'WatchPAT ONE' device, with the white unit visible on his wrist and wires extending towards his face. The scene depicts him slowly waking up, stretching his arms, and then meticulously removing the sleep mask and the entire sleep test device. To the right of the bed, a white nightstand holds a beige lamp with a round shade, a framed photo of a family, a water bottle, and other small personal items. The room is softly lit, indicating early morning. The camera is static, capturing the full action of his morning routine.
0:23Man reviewing results on laptop A medium shot captures the man, now seated comfortably on a modern, gold-framed armchair in a living room. He is wearing a black t-shirt and dark pants. He opens a silver laptop, and the screen is initially focused on. An animated graphic overlay then appears, displaying his sleep test results prominently. The overlay states 'You have mild sleep apnea' with a color-coded severity bar (blue to red, with an arrow pointing to yellow/orange for 'mild'). Below, 'Physician Recommendations' are listed, including '1) Auto-CPAP set 4-20 cm H2O with heated humidity and mask/interface'. The background reveals a cozy living room with a large, rustic stone fireplace, a light-colored area rug, and hardwood floors. The lighting is bright and natural, suggesting daylight. The camera remains static, allowing the viewer to focus on the man's reaction and the detailed results.
0:28Video call with expert A medium shot of the same man, still seated in the armchair in his living room, now actively engaged in a video call on his open laptop. The laptop screen shows a split-screen view, with the man's own reflection or camera feed on one side and another male individual, presumably a sleep expert, on the other. The expert is a younger male with lighter hair, wearing a light blue t-shirt and headphones, appearing to be in a professional setting. The man in the foreground is listening intently, his head slightly tilted. The background of the living room, including the fireplace, remains visible. The lighting is consistent, providing a clear view of the interaction.
0:29Man using CPAP mask turning off light A medium shot in the man's bedroom shows him sitting on the edge of his bed. He is now wearing a full CPAP mask and headgear, which consists of a white frame and straps around his head, connected by a tube. He carefully adjusts the mask on his face. To his right, a white nightstand holds a beige lamp with a textured shade. He reaches out and turns off the lamp, plunging the room into immediate darkness. The bedroom features a light beige wooden headboard with paneling, matching the earlier scenes. The transition from warm artificial light to complete darkness is abrupt, signifying the end of the day and the start of sleep with the new equipment.
0:33Brand logo end card The scene displays a static black background. In the center of the screen, the word 'Lofta' is presented in a large, clean, white sans-serif font. Directly beneath the logo, a tagline reads 'Your Trusted Partner in CPAP' in a smaller, white sans-serif typeface. The composition is minimalist and professional, focusing solely on the brand's identity and value proposition. The lighting is dark, emphasizing the white text against the black background.
