0:00product close up hand A very tight close-up shot of the front-upper portion of a white Allbirds Tree Runner sneaker. The camera is positioned slightly above and to the front of the shoe, focusing on the intricate woven texture of the shoe's upper, the white laces tied in a bow, and the eyelets. A fair-skinned hand with light pink manicured nails gently presses against the side of the shoe, demonstrating its flexibility or texture. The background is a soft, dark fabric, likely a bedspread or blanket, creating a shallow depth of field. The lighting is soft and even, highlighting the clean white color of the shoe. Bold white text with a black outline, 'WHY IS', appears at the bottom center of the frame, followed by 'WEARING' as the hand moves.
0:02talking head explainer A medium close-up shot of a young adult female speaking directly to the camera, positioned slightly off-center to the left. She has long, straight dark brown hair, bright blue eyes, and dimples. She is wearing a light grey, textured short-sleeved t-shirt. The background is simple and clean, consisting of a white wall on the left and a small, round wooden side table with a potted green plant on a stand to the right, indicating an indoor, home setting. The lighting is bright and even, illuminating her face without harsh shadows. Her expression is friendly and engaging as she speaks. White text with a black outline, 'I'M', appears, then 'ALWAYS ON', and finally 'POLISHED SNEAKERS' appears and stays on screen.
0:07product pair close up A close-up shot of a pair of pristine white Allbirds Tree Runner sneakers, positioned side-by-side with the toes pointing towards the upper left of the frame. The shoes are resting on a clean, white, soft surface, possibly a duvet cover. The camera is slightly elevated, looking down at the shoes. The focus is sharp on the shoes, highlighting their woven mesh texture, white laces, and clean soles. The background is subtly blurred, maintaining the clean aesthetic. The lighting is bright and soft, emphasizing the fresh, new appearance of the shoes. Bold white text with a black outline, 'AND THE', 'TREE RUNNER NZ', and 'ARE' appear successively at the bottom center of the frame.
0:09talking head reaction A medium close-up shot of the same young adult female from Scene 2, speaking directly to the camera. Her head is tilted slightly, and she has a warm, confident smile, showing her dimples. She maintains direct eye contact with the viewer. The background is identical to Scene 2, with a white wall and a small wooden side table with a plant, reinforcing the indoor home setting. The lighting is bright and consistent. Bold white text with a black outline, 'NEXT-LEVEL', is displayed at the bottom of the frame, emphasizing her statement.
0:10product in use walking outdoor A low-angle, medium shot focusing on the lower half of a person walking on a concrete sidewalk outdoors. The person is wearing light blue, relaxed-fit jeans and white Allbirds Tree Runner sneakers. The camera follows their feet as they take steps, showcasing the shoes in motion. To the left of the sidewalk is a lush green grassy area with fallen brown leaves. In the background, there's more greenery, suggesting a park or suburban setting, and a lamppost is visible further down the path. The lighting is natural sunlight, creating distinct shadows on the sidewalk. The texture of the concrete and the movement of the jeans are clear. Bold white text with a black outline appears: 'AWAY', 'INCREDIBLY', 'AND SOFT', and 'BUT ALSO SURPRISINGLY SUPPORTIVE'.
0:16product in use styling indoor A medium shot showing a person's lower torso and legs, standing on a light-colored wooden floor inside what appears to be a modern home. The person is wearing light blue, straight-leg jeans with a black belt, and a white cardigan-style top. The camera starts focused on their feet, showcasing the white Allbirds Tree Runner sneakers, and then slowly pans up to reveal their full outfit down to the hips. Their hands are casually placed in their pockets. The background includes a white wall and part of a white closet door, creating a clean, minimalist aesthetic. A small framed mirror with a patterned frame is visible on the right. The lighting is soft and even, typical of indoor illumination. Bold white text with a black outline, 'THE ALLBIRDS TREE RUNNER NZ ARE SUPER', followed by 'TO STYLE', appears on screen.
0:20product in use styling jeans A medium shot focused on a person's lower legs and feet, walking towards the camera. The person is wearing dark blue, straight-leg jeans and white Allbirds Tree Runner sneakers. The camera is at foot level, emphasizing the interaction between the shoes and the floor. The background is a light wooden floor and a white wall, similar to the previous indoor styling shots. The lighting is consistent, showcasing the casual yet neat appearance of the outfit. Bold white text with a black outline, 'I'VE WORN THEM WITH JEANS', is displayed at the bottom of the frame.
0:21product in use styling dress A medium shot of a person's lower body, specifically legs and feet, walking towards the camera. The person is wearing a form-fitting black jumpsuit or dress and white Allbirds Tree Runner sneakers. A light-colored canvas tote bag hangs casually over their shoulder, adding to the relaxed look. The camera is positioned at foot level, highlighting the shoes. The background is a simple white wall and a light wooden floor. The lighting is soft and even. Bold white text with a black outline, 'DRESSES', is prominently displayed at the bottom of the frame.
0:22product in use work from home A medium shot showing a person sitting on a plush white sofa, working on a silver laptop. The person is wearing comfortable light grey sweatpants and a matching light grey crewneck sweatshirt. A small, round light wood coffee table is in front of them, holding the laptop and a dark mug. Red and cream patterned throw pillows are visible on the sofa, adding a touch of color to the otherwise neutral palette. The background is a white wall, suggesting a home office or living room setting. The lighting is soft and ambient. Bold white text with a black outline, 'WORK-FROM-HOME SWEATS', is displayed at the bottom of the frame.
0:25product layout flat lay An overhead shot of a pair of white Allbirds Tree Runner sneakers laid flat on a dark brown fabric surface, likely a bedspread. To the right of the shoes, a pair of blue denim jeans are folded and placed, and to the left, a light grey or white folded fabric (possibly a t-shirt or sweatshirt) is visible. The composition is a flat lay, showcasing the shoes alongside potential outfit pairings. The lighting is soft and even, with no harsh shadows, highlighting the clean presentation of the items. The Allbirds logo and brand name 'allbirds' is visible on the insoles of the shoes. White text with a black outline, 'allbirds', appears at the bottom left, followed by 'THIS IS THE ONE I WOULD START WITH' and 'IF YOU'VE BEEN CURIOUS ABOUT'.
