0:00logo and sunglasses reveal
The scene begins with a minimalist aesthetic, featuring a clean white background that provides stark contrast for the evolving visuals. The Oakley logo, initially presented as a hollow 'O' and an abstract, fluid shape resembling an eyeglass arm, dynamically animates from left to right. It solidifies to form the full text 'OAKLEY CUSTOM' in a bold, stylized black sans-serif font, precisely centered horizontally and slightly below the vertical midpoint of the frame. This transformation is accompanied by crisp, mechanical clicking and whirring sound effects, suggesting precision engineering or assembly. Immediately after the text solidifies, a sleek, matte black pair of Oakley sports sunglasses with a single, dark wraparound lens appears briefly above the text. The sunglasses perform a quick, subtle rotation to showcase its aerodynamic profile before fading out. The lighting is bright and entirely even, ensuring no shadows are cast and every detail of the logo and product silhouette is clearly visible. The overall mood is modern, clean, and highlights brand identity and the product's innovative design.
0:02dynamic collage product customization
This scene is a vibrant and dynamic collage, set against a subtly textured background with a gradient transition from light lavender to a very pale pink, overlaid with a faint grid pattern. The collage is composed of numerous overlapping and moving elements, creating a visually rich and energetic composition. Various historical and abstract images are visible: a monochrome image of a dense crowd, a stylized black and white graphic of goggles, a partial view of a classical building with a tall bell tower, a small black and white picture of a satellite, a close-up of a lit candle in a rustic glass holder, a bright green postcard-style image featuring multiple yellow, futuristic-looking helmets or devices, and a cartoonish pink fire extinguisher graphic. At the heart of this collage, a pair of Oakley sports sunglasses is prominently displayed, rotating slightly and dynamically changing its components. Text overlays 'Frame', 'Icon', and 'Lens' appear alongside simple graphic representations of these parts, indicating the customizable elements. The words 'SPHAERA™ PRIME' and 'ERA PRIME' are also visible in a semi-transparent white font, integrated into the background. Throughout the scene, the sunglasses' frame, icon, and lens continuously cycle through a spectrum of vibrant colors—e.g., the frame changes from black to grey, then magenta, then bright yellow; the lens shifts from dark to reflective blue, then a vibrant orange-red, and back to dark; the icon changes from black to blue, then red, then black. This rapid color transformation emphasizes the extensive customization options available. The lighting across the collage elements is varied, reflecting their original sources, but the central sunglasses are evenly lit. The camera remains static while the collage elements and the sunglasses themselves are in constant, energetic motion.
0:10product reveal sphaera prime
This scene presents a clean and focused product shot against a minimalist background. The background features a subtle, vertical gradient that transitions from a soft, light lavender at the top to an almost imperceptible pale pink or off-white at the bottom, with a very faint grid pattern just visible beneath the color. A single pair of Oakley Sphaera™ Prime sports sunglasses is prominently displayed, perfectly centered horizontally and slightly above the lower third of the frame. The sunglasses boast a striking bright yellow frame, contrasted with dark, almost black, wraparound lenses and black temple tips. The iconic Oakley 'O' logo is subtly integrated into the yellow frame near the temples. Below the sunglasses, two lines of text appear: 'CUSTOM' is displayed in a smaller, bold black sans-serif font, followed by 'SPHAERA™ PRIME' in a larger, bolder, grey, stylized font. The text is aligned centrally. The lighting is soft, even, and diffuse, expertly highlighting the vibrant yellow of the frame and the contours of the lenses without casting harsh shadows, creating a pristine and professional product presentation. The camera is static, allowing full attention to the product and branding.
0:11closing text animation
The final scene is stark and impactful, set against a pure white background that ensures maximum contrast and focus on the textual message. The scene begins with bold, black, sans-serif text appearing in the center of the screen, reading 'WE HOPE YOU'. Immediately after, a dynamically animated graphic of a crumpled white paper ball rapidly expands from the center, effectively covering the middle portion of the text that would complete the sentence. This crumpled paper then quickly dissipates with a distinct tearing sound effect, revealing the full phrase 'TAKE IT PERSONALLY'. The words 'TAKE IT' are in the same bold black font, while 'PERSONALLY' is rendered in a slightly lighter grey color, drawing subtle emphasis. The entire sentence, 'WE HOPE YOU TAKE IT PERSONALLY', remains perfectly centered on the screen, holding for the remainder of the clip. The lighting is uniformly bright and white across the entire frame, creating a clean, almost sterile environment that highlights the message's directness. The animated paper effect adds a tactile and slightly aggressive edge to the otherwise minimalist presentation, underscoring the brand's bold statement. The camera remains completely static throughout, allowing the animated text to command full attention.
