0:00intro logo reveal
The scene opens with the L'Oréal Groupe logo prominently displayed in white text against a softly blurred, light blue and white background. The background appears to be an abstract representation of water or a misty environment, with subtle vertical streaks of white light. The lighting is soft and ambient, casting no harsh shadows, contributing to a clean and ethereal mood. The color palette is dominated by muted blues and whites, giving a sense of calm and purity. There are no actions or camera movements; the logo simply appears and holds for a brief moment.
0:01woman walking wide shot
A wide shot captures a young woman walking barefoot across a textured, light-colored landscape that appears to be a salt flat or dried riverbed. To her right, a calm, expansive body of light blue water stretches into the distance, reflecting the bright sky. The ground is uneven, with patches of darker earth and small rocks. The lighting is natural daylight, bright and even, creating a serene, open atmosphere. The color palette consists of cool blues, whites, and earthy browns. The camera is static, observing the woman's slow, deliberate movement.
0:02woman walking medium shot text
The camera is now in a medium shot, following the woman from a slightly closer perspective as she continues to walk across the same textured, light-colored terrain. The calm, light blue water remains visible on the right side of the frame, occupying about one-third of the background. The ground is more detailed, showing off its rough, crystalline texture. White text, '43 % CARBON NEUTRALE', is overlaid in the lower center of the screen. The natural, bright daylight continues to illuminate the scene, emphasizing the subtle textures and cool tones. The overall mood is peaceful and contemplative.
0:03woman standing medium shot text
This scene is a medium shot of the woman, now standing still and facing towards the right side of the frame. Her reddish-blonde hair, gently tousled by the wind, frames her face and flows over her shoulders. The background is a soft, blurry expanse of light blue water and sky, suggesting a vast, open landscape. White text, '100% CARBON NEUTRALITY WILL BE ACHIEVED', is overlaid in the center of the screen. The natural daylight provides soft, even illumination, highlighting the subtle color of her hair and skin. The atmosphere is calm and serious, with a focus on her contemplative expression.
0:04woman close up hair text
A close-up shot focuses on the woman's profile, specifically her cheek, lips, and hair. Her long, reddish-blonde hair is windswept, creating dynamic movement across the frame and partially obscuring her face. The background remains a blurry, serene expanse of light blue, hinting at the watery landscape. White text, 'IN ALL OUR SITES', is overlaid in the lower left portion of the screen, partially overlapping her hair. The natural lighting emphasizes the texture and movement of her hair, creating a soft, almost dreamlike quality. The mood is intimate and natural.
0:05aerial view woman island text
This scene presents a high-angle, almost aerial view of the woman standing on a small, dark, isolated patch of land. This 'island' of earth is surrounded by an expansive, calm body of light blue water, which shimmers with a bright reflection of the sun on the left side, creating a luminous point of interest. The landscape resembles a vast, untouched salt flat or a serene wetland. White text, 'BY 2025', appears on the right side of the screen. The lighting is bright and natural, casting soft shadows. The dominant colors are cool blues, whites, and dark earthy tones. The perspective emphasizes the woman's solitude within the vast environment.
0:06woman face medium close up text
A medium close-up shot of the woman's face, now looking directly towards the camera. Her reddish-blonde hair, still gently wind-blown, frames her face. The background is a soft, blurred light blue, suggesting the water and sky. White text, 'THIS IS HOW WE CREATE', is overlaid in the lower left portion of the screen, near her shoulder. The natural daylight provides soft and even lighting, enhancing her features and the golden tones in her hair. Her expression is serious and thoughtful, conveying a sense of purpose. The color palette is dominated by natural skin tones, hair colors, and cool blues.
0:07hand touching textured surface text
A close-up shot focuses on a human hand gently touching a light, highly textured surface. The surface appears crystalline or granular, possibly salt or dried earth, with a soft, matte finish. The hand is positioned centrally, with fingers slightly spread as it makes contact. White text, 'THE BEAUTY THAT MOVES', is overlaid in the lower center of the screen. The lighting is bright and natural, creating soft highlights on the skin and emphasizing the intricate details of the surface. The color palette is subtle, featuring light browns, whites, and skin tones. The action is gentle and explorative.
0:08hand touching dark substance text
This scene is a close-up of a hand, similar to the previous shot, but now interacting with a dark, thick, and almost viscous substance spread on a light, smooth surface. The hand pushes into the substance, creating a swirling pattern with white, frothy edges. The contrast between the dark substance and its white foamy perimeter is striking. White text, 'THE WORLD', is overlaid in the lower center of the screen. The lighting remains bright and natural, highlighting the textures and the slight sheen on the dark substance. The color palette is dominated by black, white, and a hint of the light surface beneath. The action is deliberate and transformative.
0:09woman face fade out
The final live-action shot is a medium close-up of the woman's face. She is looking slightly upward and to the right, with a serene and slightly wistful expression. Her reddish-blonde hair flows softly around her face, still wind-blown. The background is a blurred expanse of light blue. The natural, soft daylight illuminates her features gently. As the scene progresses, it slowly fades to a pure white screen, signifying a transition from the visual narrative to informational text. The mood is calm and reflective, ending with a sense of hopeful contemplation.
0:10call to action text screen
The scene is a stark white screen displaying black text in a clean, sans-serif font, centered horizontally and vertically. The text reads: 'Check out the results of our Climate Change commitments at loreal.com'. The 'loreal.com' part of the text is highlighted by being placed within a rectangular black background box, making it stand out as a call to action. The lighting is completely flat and bright, with the white screen providing maximum contrast for the black text. There are no other visual elements, maintaining a minimalist and direct informational approach. The mood is purely informative and encouraging engagement.
0:13outro logo slogan
The scene displays the L'Oréal Groupe logo and slogan against a plain white background. The L'Oréal Groupe logo is on the left, rendered in black text. To its right, separated by a thin black vertical line, is the slogan, 'CREATE THE BEAUTY THAT MOVES THE WORLD', also in black text. Both text elements are centered vertically. The lighting is uniform and bright, illuminating the white background without shadows. The color palette is minimal, consisting of only black and white. This final shot serves as a clear brand identification and a concluding message. There is no action or camera movement.
