0:00phone screen partial view
The scene opens with a close-up shot focused on the top right corner of a smartphone screen, held in a hand. The screen displays a live video feed, but only a portion of a woman's face and shoulder are visible, her curly brown hair framing the left side of the frame. The background through the phone screen appears to be a snowy, wintry outdoor scene with blurred trees and shrubs, visible through a grid-patterned window. To the left of the phone screen, a dark red curtain is partially visible, indicating an indoor setting. The overall lighting is soft, suggesting natural light from the window. The dominant colors are muted blues and whites from the snow, contrasted with the warm tones of the curtain and the subject's skin. The text "one thing" is partially visible on the left side, slightly out of focus.
0:01live stream initial view
The camera slightly pivots and zooms out, revealing more of the smartphone screen and the live stream. The screen now displays a full medium shot of an African American woman with curly brown hair, smiling broadly and looking towards the right side of the screen. She is wearing a light, possibly beige, crew-neck sweater with a subtle textured pattern around the neckline. Behind her, through a window with a white grid, a blurry snowy outdoor scene is visible, dominated by soft blues and whites from the snow-covered trees and sky. On the left side of the screen, text overlays simulate live comments, including '@Twinkle.22.bulb Story of my life!' and '@TomH.Express People are saving??'. A small 'LIVE' icon and her profile picture are visible in the top left. The phone is held at a slight angle, with a blurred thumb visible in the foreground. The lighting is bright and even, highlighting her face. The overall mood is cheerful and engaging.
0:02woman in store speaking
The scene abruptly cuts to a medium close-up of a Caucasian woman with curly reddish-blonde hair, speaking animatedly. She wears a light pink or peach-colored coat over a dark red sweater, accessorized with a multi-colored plaid scarf in shades of red, yellow, and blue, and a prominent gold-toned brooch on her left lapel. Her eyes are wide and focused slightly off-camera to her right, and her mouth is open as if mid-sentence. The background is slightly blurred but suggests an indoor retail environment, likely a hardware store, with yellow shelving or equipment visible behind her. The lighting is bright and retail-like, with a cool white balance. The color palette is warm, with reds and yellows dominating her attire and the background elements. Her expression is one of excitement or revelation.
0:03shopper with lowes employee live stream
This shot is framed within a smartphone live stream interface, showing a medium shot of the red-haired woman from the previous scene, now standing next to a male Lowe's employee. The woman is holding a yellow DeWalt tool box and looking directly at the camera with an excited expression, holding up a black and yellow DeWalt power tool drill in her right hand. The Lowe's employee, a Caucasian man with a neatly trimmed beard, is on her right, looking at the tool with a pleasant smile. He is wearing a red Lowe's vest with multiple 'Lowe's Rewards' badges. The background is a brightly lit hardware store aisle with shelves stocked with various power tools, predominantly yellow and black DeWalt products. Live comments scroll on the left side of the screen, including '@Liz.and.Lily.4 FREE tool!' and a 'FREE!' sticker appears with dollar signs. The overall atmosphere is energetic and promotional, with a focus on product deals. The lighting is typical for a retail store, bright and overhead, creating clear visibility of products.
0:06multiple live stream grid
The scene transitions to a grid layout featuring multiple live stream video frames, resembling a social media feed. The central frame is the scene of the red-haired woman and the Lowe's employee from the previous shot, still displaying the 'FREE tool!' text overlay and live comments. Surrounding this central frame are smaller, varied video thumbnails, some showing other people, animated characters (like a snowman), or product shots (like wrapped gifts). The background is a dark, almost black, color, making the brightly lit video frames stand out. The montage implies a diverse range of online content and consumer engagement.
0:07shopper in store live stream
The camera focuses on another smartphone live stream interface, displaying a medium shot of a young Caucasian woman in a hardware store. She has straight, light brown hair, and is wearing a brown and cream striped beanie with a pom-pom, a sage green quilted jacket, and a plaid shirt underneath. She is holding a yellow DeWalt box in her right hand, gesturing with it as she speaks directly to the camera with an earnest expression. She is standing next to a blue shopping cart, the handle partially visible in the foreground. Behind her, shelves with various tools, including yellow DeWalt products and blue Bosch logos, are visible in the brightly lit store. Live comments, such as '@MKaceyA FREE tool!' and '@Lowe's Holiday hack', scroll on the left side. A prominent 'FREE!' sticker with dollar signs also appears on the screen. The overall tone is informative and excited, showcasing product deals.
0:10lowes employee talking live stream
The scene shifts to a close-up shot, framed within a smartphone live stream interface, featuring an African American Lowe's employee. He is an older man, with a neatly trimmed grey goatee and a bald head, smiling warmly and looking directly at the camera. He wears a red Lowe's vest over a light beige long-sleeve undershirt, with multiple 'Lowe's Rewards' badges pinned to his vest. The background is a slightly blurred but brightly lit hardware store environment, with yellow DeWalt signage and products visible behind him. Live comments are scrolling on the left side of the screen, including '@MKaceyA FREE tool!' and '@Max1.Antler For less'. His expression is friendly and confident, conveying helpfulness and product knowledge. The overall lighting is bright and even, typical of a retail space.
0:13lowes logo and text
The scene transitions to a static, dark blue background. Centered on the screen is the Lowe's logo, presented in white text with a stylized white house silhouette above it. The logo is adorned with an overlay of twinkling red and blue holiday lights, adding a festive touch. Below the logo, the text 'We Help.' is displayed in white, followed by 'Shop' in white, and then 'December Deal Drops' highlighted in a bold red rectangle. Finally, 'now at Lowe's.' appears in white, and the copyright '©2025 Lowe's' is at the bottom. The color palette is primarily dark blue, white, red, and subtle holiday light colors, creating a clean, branded, and seasonal commercial message.
