0:00product reveal dark
The scene opens in complete darkness with a subtle, smoky ambiance at the bottom. A dark, paddle-shaped silhouette slowly emerges from the bottom, rising vertically into the center of the frame. The top edge of the paddle is curved, revealing the white text 'SELKIRK' along its upper black surface. As it continues to rise, the word 'BOOMSTIK+' appears vertically along the left white edge of the paddle. The paddle itself is predominantly black with a distinct red, abstract 'S' logo starting to appear. The overall lighting is dim, highlighting only the paddle's contours and emerging details against the pitch black background, with diffuse grey smoke swirling softly at the base.
0:02product recede
The scene shows the pickleball paddle, previously revealed, slowly receding downwards and disappearing into the smoky darkness at the bottom of the frame. The paddle is primarily black with a red 'S' logo, 'SELKIRK' text at the top, and 'BOOMSTIK+' on the left edge. As it descends, the white smoke at the bottom becomes more prominent, partially obscuring its lower portion before it completely vanishes. The background remains a deep, featureless black, maintaining a mysterious and focused atmosphere. The receding motion is smooth and deliberate.
0:03player behind net blur
The shot is framed through a tightly woven black net, giving a sense of depth and obstruction. The net is in sharp focus in the foreground, with individual threads and knots clearly visible. Beyond the net, a person is visible on a pickleball court, but they are heavily out of focus and rendered in a desaturated, almost grayscale palette. The court features distinct blue and reddish-brown sections. The background contains blurred green trees, suggesting an outdoor setting. The lighting appears soft and natural, with hints of sunlight filtering through the trees. The overall mood is observational and anticipatory, as if waiting for the action to begin.
0:04player behind net focus
The scene shifts focus from the net to the male player on the pickleball court. The black net remains in the immediate foreground, slightly blurred but still creating a grid-like visual barrier. The player, now in full color and sharp focus, stands confidently on the court, which features vibrant blue and reddish-brown sections. He is holding a white pickleball paddle with a black face and red accents. Sunlight illuminates the scene, casting soft shadows and highlighting the player. The background consists of lush green trees, softly blurred, under a bright sky. The player exhibits a slight smile and relaxed posture, ready to play. The color palette is natural and bright.
0:05player dolly in
The camera executes a slow dolly-in movement, smoothly gliding closer to the male player, who is standing on the pickleball court. The net, initially in the foreground, slides down and out of the frame as the camera moves, bringing the player into a more prominent medium shot. The player maintains his stance, holding the pickleball paddle. The court's blue and reddish-brown surfaces are clearly visible under bright, natural sunlight. The background trees remain softly blurred. The lighting is bright and even, emphasizing the player's athletic attire and the paddle's details. The color palette is vibrant and natural, reflecting an outdoor sporty environment.
0:06player close up dark
This is a tighter shot of the male player, captured through a blurred foreground element, possibly part of the net or court barrier, which adds a layer of texture and depth at the bottom of the frame. The lighting is noticeably dimmer than previous outdoor shots, suggesting a change in time of day to dusk or early evening, or perhaps an intentional low-key effect. The player is shown from the chest up, looking intently off-frame to his left with a serious, focused expression. The background is dark and out of focus, showing only vague shapes of trees and possibly fences, further concentrating attention on the player's face. The color palette is muted, with deep blues and greens in the background, and the player's black t-shirt blending into the shadows.
0:07player holding paddle dark
The scene continues with the male player, framed in a medium shot, against a dark, out-of-focus outdoor background. The lighting remains low-key, with soft, directional light highlighting his features and the paddle. He is holding the pickleball paddle, a white-framed paddle with a black face and a striking red 'S' logo, in his right hand, resting it at his side. He slowly turns his head from looking left to looking slightly towards the camera, maintaining a thoughtful or observant expression. The court lines are dimly visible in the very bottom foreground, hinting at the setting. The color palette is subdued, with deep greens and blues in the blurred background, creating a moody and contemplative atmosphere.
0:08player behind net smiling
The camera shifts back to the perspective looking through the black pickleball net, which is again in the foreground and slightly blurred. The male player is now fully illuminated by bright, natural sunlight, standing confidently on the vibrant blue and reddish-brown pickleball court. He holds the white-framed pickleball paddle with its black face and red 'S' logo down by his side. The player has a wide, genuine smile on his face and is looking slightly upwards and to his left, conveying joy and satisfaction. The background shows lush green trees under a bright sky, characteristic of a sunny outdoor setting. The overall color palette is warm and energetic.
0:09product full reveal
The scene reverts to a dark, smoky environment. A pickleball paddle slowly rises from the bottom of the frame, enveloped by diffuse grey smoke. As it ascends, its design becomes fully apparent: a black paddle with a distinctive red, angular 'S' logo covering much of its face. The paddle has a prominent white frame and handle. Text details become clear: 'SELKIRK' at the top, 'PROJECT BOOMSTIK+' vertically along the left white edge, 'LABS' below the red logo, and 'ELONGATED' and 'USA' markings near the handle. The lighting is strategic, highlighting the paddle's sharp lines, material textures, and vibrant red accents against the pure black background and swirling smoke. The rising motion is smooth and deliberate, culminating in the paddle being fully visible and centered.
0:12product with call to action
The scene displays the fully revealed pickleball paddle, centered against a dark, smoky background, exactly as in the previous shot. Overlaid on top of the paddle and the dark background is a dynamic graphic text animation. The words 'BUY NOW' appear multiple times in a stylized, bold white font, arranged vertically and slightly staggered. Some instances of 'BUY NOW' are outlined in black, while a central, larger 'BUY NOW' is solid white and more prominent. These text elements pulse slightly or shift subtly, drawing attention. The paddle remains static, highlighting its features, while the text serves as a clear call to action. The smoke at the bottom continues to gently swirl.
0:14fade to black
The scene transitions from the product display with the 'BUY NOW' text to a complete fade to black. The text and the pickleball paddle gradually dim and disappear, followed by the subtle smoke at the bottom, leaving the screen in total darkness. This serves as a definitive end to the visual presentation.
