0:00man walking to truck garage
The scene opens with a medium shot of a young man, viewed from behind, walking away from the camera towards a dark blue vintage pickup truck parked in a clean, brightly lit garage. The garage door is partially open, revealing a bright outdoor environment beyond. To the right, various tools and equipment, including a red multi-drawer rolling toolbox, are neatly organized along the wall. The concrete floor is clean. Lighting is bright and even, indicating daytime. The dominant colors are the dark blue of the truck, the man's burgundy shirt, and the industrial grey of the garage walls and floor, with accents of red from the toolbox. Black text overlay: "Harbor Freight has been there".
0:01man opening toolbox
The camera transitions to a medium close-up, focusing on a man with a beard and glasses, as he opens a drawer of a large red metal toolbox. The toolbox is filled with an organized array of chrome-plated sockets, wrenches, and other tools. The background is a slightly blurred garage setting, similar to the previous scene, with various equipment and shelves visible. Bright overhead lighting illuminates the tools, creating reflections on their metallic surfaces. The color palette is dominated by the vibrant red of the toolbox, the silver of the tools, and the man's darker shirt. Black text overlay: "for you for nearly 50 years.".
0:03overhead view harbor freight store
An overhead wide shot captures two individuals shopping in a brightly lit Harbor Freight store aisle. The central focus is a large blue display stand for 'HERCULES' brand tools, laden with various power tools and accessories in black and yellow packaging. Rows of metal shelving units extend into the background, stocked with an extensive variety of tools and equipment. Overhead, bright fluorescent lighting illuminates the entire space. Various red and black tools, as well as boxes, are visible on shelves and in shopping carts. The color palette is vibrant with the blue 'HERCULES' sign, red accents from store fixtures and products, and the grey/black of the shelving, contrasting with the diverse tool packaging. Black text overlays appear sequentially: "We've always been committed", "to bringing you", "the widest variety of tools", and "at unbeatable prices.".
0:08person using leaf blower bokeh
A dynamic close-up shot focuses on an orange and black 'Bauer' brand leaf blower in action. The lower half of a person's legs, wearing light-colored shoes and dark pants, is visible. The background is an extremely blurred, bright green garden or lawn with natural light, creating strong bokeh effects of light spots. The action involves the leaf blower expelling air, with some dust or debris faintly visible. The vibrant orange of the blower stands out against the muted green background. Black text overlay: "And we're not about".
0:08close up person safety glasses
An extreme close-up captures the side profile of a person's face, specifically their eye, nose, and mouth, partially obscured by a pair of clear safety glasses. The glasses have a subtle blue tint at the edges. The person's skin appears to be light to medium tone. The background is dark and out of focus, suggesting an industrial or workshop environment with muted light sources creating soft reflections on the safety glasses. The focus is sharp on the person's eye area. Black text overlay: "to stop now.".
0:10angle grinder sparks
A close-up shot dramatically captures an angle grinder in operation, generating a shower of bright orange and yellow sparks. The tool itself is blue and grey, with a clear guard partially visible. The sparks are the dominant visual element, creating a dynamic and energetic feel against a dark, blurred background that hints at a metal surface being worked on. The lighting is harsh and direct from the sparks, casting intense highlights. The color palette is dominated by the fiery sparks, contrasting with the cool blue of the tool. There is a strong sense of action and precision.
0:11man cutting wood with saw shop vac
A medium wide shot shows a Black man operating a handheld circular saw to cut a piece of wood on a workbench in a woodworking shop. He is focused intently on his work, wearing safety glasses. In the foreground, a bright red 'Bauer' brand shop vacuum with 'HARBOR FREIGHT' branding on a red bucket attachment is prominently displayed, actively collecting sawdust. The workshop is well-lit with overhead lighting, and the background features various woodworking tools, shelves, and stacks of lumber, creating an authentic and busy environment. The color scheme is industrial, with the red shop vacuum and man's shirt providing warm tones against the cool blues and greys of the workshop and the natural wood colors. Black text overlay: "Performance,".
0:13close up woodworker
A close-up shot focuses on the upper body and face of the Black man from the previous scene, as he continues to operate the circular saw. His safety glasses are prominent, reflecting the workshop lights. His expression is one of intense concentration and skill. The saw blade is partially visible in the bottom left, slightly out of focus. The background is a blurred combination of natural wood tones and the workshop environment. The lighting is bright and directional, highlighting his face. Black text overlays appear sequentially: "durability,", and "affordability you can depend on".
0:15mechanic with tablet next to car
A medium shot frames a person, identified as 'VAL' by their nametag, wearing a dark grey mechanic's jumpsuit and neon green safety glasses, working in a garage setting. They are holding and interacting with a diagnostic tablet next to a deep red car, which is partially visible on the left. The car's door is open. In the blurred background, a lift mechanism and other garage equipment are faintly discernible. The lighting is bright and professional, typical of a car service bay. The dominant colors are the dark grey uniform, the red car, and the striking neon green of the safety glasses. Black text overlay: "at over 1600 stores nationwide.".
0:17extreme close up saw blade
An extreme close-up focuses tightly on the blade of a 'HERCULES' circular saw. The blade is silver with black protective elements and a clear plastic guard. The 'HERCULES' logo is clearly visible on the side of the tool body. The background is out of focus, suggesting the tool is being prepared or is in a static position. The lighting is bright, creating clear reflections on the metallic blade and plastic guard. The color palette is metallic silver, black, and clear plastic, with the bold black 'HERCULES' text.
0:19man adjusting saw
A close-up, low-angle shot shows a bald man, similar to the woodworker from previous scenes, looking intently down at a circular saw. He is wearing safety glasses, which reflect light, and a dark red or burgundy t-shirt with a faint logo on the chest. His hands are visible near the saw blade, appearing to make an adjustment or preparing to use the tool. The saw blade itself, with its blue and black guard, is in sharp focus in the foreground. The background is blurred, hinting at a workshop environment with natural wood tones. The lighting is bright and highlights the man's focused expression. Black text overlay: "You can always count on us.".
0:21two men in store aisle
A medium wide shot captures two men in a Harbor Freight store aisle. One man, wearing a blue uniform shirt, is holding a red shopping basket with the 'HARBOR FREIGHT' logo and looking at the other man. The second man, also wearing a blue uniform shirt, is standing with his hands on his hips, smiling. They are standing next to a display of red hydraulic car jacks. The aisle is well-stocked with shelves of various tools and equipment extending into the background. A large promotional sign for 'DAYTONA' car jacks with the text "WHY PAY MORE? VS" is visible on the right. The store is brightly lit with overhead lighting. The dominant colors are the red of the shopping basket and car jacks, and the blue of the men's shirts and some product packaging. Black text overlays appear sequentially: "So come on in" and "and see for yourself.".
0:23close up chainsaw cutting wood
An extreme close-up shows the orange body of an 'ATLAS BRUSHLESS' chainsaw actively cutting into a piece of wood. Wood chips and sawdust are flying vigorously towards the camera, creating a dynamic sense of action. The 'ATLAS BRUSHLESS' branding is visible on the side of the chainsaw. The background is blurred and dark, emphasizing the foreground action. The lighting is natural and bright, highlighting the texture of the wood and the flying debris. The dominant colors are the bright orange of the chainsaw and the natural browns and yellows of the wood. Black text overlay: "Whatever you do,".
0:24man cutting wood outdoors
A medium close-up shows a man with dark skin, a beard, and safety glasses, intensely focused on a piece of wood being cut. He is wearing a long-sleeved olive green button-up shirt. The action of cutting is suggested by his posture and the presence of wood, though the cutting tool itself is not clearly visible. The setting is outdoors, with blurred green foliage and tree trunks in the background, illuminated by natural daylight. His expression is serious and concentrated. Black text overlays appear sequentially: "do it for less" and "at Harbor Freight.".
0:26bronco driving past harbor freight store
A wide shot captures a white and teal Ford Bronco convertible, with its soft top down, driving past the exterior of a bright red 'HARBOR FREIGHT' store. The store's facade is predominantly red with a prominent white 'HARBOR FREIGHT' logo and a blue horizontal stripe. The main entrance is visible, framed by white and grey elements. The sky is clear and blue, suggesting good weather. The asphalt ground is wet, reflecting light, possibly from recent rain, but there are no visible puddles. White text overlay: "1600+ STORES NATIONWIDE". The camera follows the Bronco as it drives past.
