0:00Man examining detergent aisle
A medium shot frames a man from the waist up, facing right, as he attentively scans shelves brimming with laundry detergent. The pristine white shelves are brightly illuminated, showcasing rows of yellow "REGULAR DETERGENT" bottles alongside vibrant red "Tide" bottles. The man is dressed in a clean, white short-sleeved collared shirt and khaki pants, his dark brown hair neatly styled. He appears deeply engrossed, contemplating the products. The lighting is bright and evenly diffused, typical of a well-lit supermarket aisle, contributing to a clean and somewhat sterile environment. The dominant colors are the bold primary yellow and red of the detergent packaging, providing a stark contrast to the man's white shirt and the neutral beige of his pants. No additional text is visible apart from the product labels.
0:01Two men discussing detergent
A medium shot captures two men engaged in conversation within a brightly lit supermarket aisle, framed from the chest up. They are positioned against a backdrop of white shelves densely stocked with laundry detergent; yellow bottles labeled "REGULAR DETERGENT" on the left and red "Tide" bottles on the right. The man on the left, sporting a beard, faces the man on the right, gesturing with his right hand towards the red Tide bottles. The man on the right, with dark hair, observes the bottles. Overhead lighting provides a bright, even illumination with minimal shadows. The scene's color palette is vibrant, dominated by the red and yellow packaging, offset by the men's white shirts and the clean white shelves, creating a commercial and clean aesthetic. A small white text overlay is present at the bottom of the screen, stating: "Dramatization after 4 washes vs leading bargain brand's base detergent, last wash with barbecue stain and body soils."
0:03Bearded man's close-up
A close-up shot focuses on the upper body and face of a male with a neatly trimmed beard, wearing a white shirt. The background is softly blurred, revealing rows of yellow and red detergent bottles, clearly indicating a supermarket aisle environment. The man's gaze is directed slightly to the right of the camera, his expression serious and somewhat contemplative. The lighting is bright and evenly distributed, effectively illuminating his facial features. His white collared shirt features a subtle blue-dotted pattern visible on the inside of the collar. A small white text overlay is present at the bottom of the screen, stating: "Dramatization after 4 washes vs leading bargain brand's base detergent, last wash with barbecue stain and body soils."
0:04Felix's close-up
This close-up shot intimately frames the upper body and beaming face of a male in a white shirt. The background is intentionally blurred, subtly showcasing the familiar rows of yellow and red detergent bottles, reinforcing the supermarket setting. The man looks directly into the camera, his face alight with a broad, genuine smile, and his head tilted slightly to one side. The bright, even lighting beautifully highlights his pleasant and open expression. His crisp white shirt is detailed with a blue-dotted pattern on the inside of the collar and a blue nametag clearly visible, bearing the name 'FELIX'. A small white text overlay is present at the bottom of the screen, stating: "Dramatization after 4 washes vs leading bargain brand's base detergent, last wash with barbecue stain and body soils."
0:05Woman's close-up
A close-up shot features a Black woman, framed from the chest up, against a softly blurred background of blue and white objects, which are likely more detergent bottles, suggesting a laundry aisle. Her dark, voluminous curly hair is neatly held back by a black fabric headband. She is dressed in a light pink jacket, worn over a white blouse adorned with a delicate floral pattern featuring subtle pink, green, and blue accents. Her expression is wide-eyed and appears slightly surprised or concerned, as she looks off to the side with her mouth slightly ajar. The lighting is soft and even, gently illuminating her features. A small white text overlay is present at the bottom of the screen, stating: "Dramatization after 4 washes vs leading bargain brand's base detergent, last wash with barbecue stain and body soils."
0:07Shirt stain transformation
An extreme close-up provides an intimate view of a white fabric surface, specifically the collar and upper chest area of a white shirt. The fabric initially appears immaculately clean. Then, a distinct brown/yellow stain rapidly materializes on the surface before just as quickly and completely vanishing, leaving the shirt pristine once more. The intricate texture of the fabric is highly visible, emphasizing the cleaning action. The background is intentionally out of focus, showing a subtle hint of red, which implies the presence of the Tide detergent bottles. The lighting is bright and direct, serving to highlight the dramatic appearance and disappearance of the stain. The action is quick and illustrative, serving as a powerful visual demonstration of effective cleaning. There is no visible text or graphics within the primary frame, only the shirt and the stain's dynamic transformation.
0:09Men smelling shirt
A medium shot captures two men, framed from the waist up, standing within a brightly lit supermarket aisle. They are positioned before white shelves laden with yellow "REGULAR DETERGENT" bottles and vibrant red "Tide" bottles. The man on the left, with a beard, leans down, bringing his face close to the right arm of the man on the right (Felix), appearing to take a sniff of his shirt sleeve. Felix stands upright, looking down at the bearded man with a faint smile playing on his lips, allowing the inspection. The bearded man holds a red "Tide" detergent bottle securely in his left hand. The lighting is consistently bright and even throughout the scene. The dominant colors are the striking red and yellow of the product packaging, harmonizing with the men's clean white shirts. This scene effectively conveys an interactive moment, highlighting the examination of product benefits, specifically the scent or freshness.
0:11Men facing camera
A medium shot frames two men, from the waist up, standing side-by-side in a brightly lit supermarket aisle. They are positioned against a backdrop of white shelves densely packed with yellow "REGULAR DETERGENT" and red "Tide" bottles. Both men are looking directly into the camera, exhibiting slightly surprised or expectant expressions. The man on the left (with the beard) continues to hold the red "Tide" bottle in his left hand, presenting it subtly towards the camera. The man on the right (Felix) has his hands clasped casually in front of him. The lighting is uniformly bright across the scene. The color palette is vibrant, dominated by the striking red and yellow hues of the product packaging, which contrast effectively with the men's crisp white shirts. This scene suggests a direct address to the viewer, or a reaction to an unseen third party.
0:12Woman reacting happily
A close-up shot focuses on a Black woman, framed from the chest up, against a blurred background of blue and white objects, likely more detergent bottles, confirming the laundry aisle setting. Her dark, voluminous curly hair is neatly held back by a black fabric headband. She is dressed in a light pink jacket, worn over a white blouse adorned with a delicate floral pattern. Her expression has transformed dramatically from earlier shots; she is now beaming with a wide, joyful smile, her eyes sparkling with what appears to be delight or excitement. She looks off to the side, indicating a strongly positive reaction to an unseen event or statement. The lighting remains soft and even, beautifully accentuating her features and radiant expression. This scene conveys a clear sense of satisfaction and happiness with a decision made.
0:13Tide product display
A vibrant, graphic product shot is presented against a solid, brightly saturated orange background. Centered prominently in the frame are two distinct Tide laundry detergent products: on the left, a rounded, red, spherical plastic container for "Tide PODS 3-in-1," featuring the iconic yellow and blue Tide logo and various safety symbols; on the right, a sleek, red and orange plastic bottle of "Tide 100% common stains" liquid detergent, distinguished by its translucent blue cap and the large yellow and blue Tide logo, along with an "HE" (High Efficiency) symbol. The lighting is uniform and studio-like, meticulously designed to highlight and emphasize the products' details. In the upper right corner, a small, circular "P&G" logo is visible. White text overlays appear sequentially, first displaying "if it's got to be clean," followed by "it's got to be" underneath. The overall color palette is strikingly bold, dominated by intense orange, red, blue, and yellow, crafting a clear and impactful advertising message.
