0:00Initial Wide Shot with Models
A medium-wide shot featuring two models, a female on the left and a male on the right, standing against a stark, bright, plain, monochrome studio background. Both models are looking directly at the camera with neutral, confident expressions. The female model has her dark hair slicked back tightly and wears a form-fitting, long-sleeved, ribbed black polo shirt tucked into dark trousers, secured by a light-colored belt buckle. The male model wears a black bomber jacket over a dark shirt, with his hands out of frame. The overall color palette is black and white, conveying a sleek, modern, and minimalist aesthetic. White text overlays include "BLACK FRIDAY" at the top, "EXTRA 20% OFF" on a prominent black rectangle in the middle, and "FARFETCH" at the bottom.
0:00Female Model Medium Shot
A tighter medium shot focusing predominantly on the upper torso and head of the female model from the previous scene, set against the same stark, bright, plain, monochrome background. She is slightly angled to the right, with her gaze directed forward, giving a sense of introspection. Her hair is neatly slicked back, accentuating her facial features. She wears a form-fitting black long-sleeved ribbed polo shirt, the texture of which is subtly visible, and dark trousers with a prominent light-colored belt buckle, suggesting attention to detail in styling. The lighting is consistently bright and even, emanating from the front or slightly above, creating soft highlights on her shoulders and hair, while keeping any shadows minimal, ensuring a clean and sharp look. The overall monochromatic scheme is rigidly maintained, emphasizing the silhouettes and textures of the apparel. The white text overlays "BLACK FRIDAY", "EXTRA 20% OFF" on a black rectangle, and "FARFETCH" are still prominently displayed, clearly visible against the backdrop and models.
0:01Male Model with Phone Medium Shot
A medium shot tightly framed on the male model, from the waist up, against the familiar stark, bright, plain, monochrome background. His hands are centrally positioned in the lower-middle of the frame, holding a sleek, light-colored smartphone (likely silver or white, and an iPhone Pro model identifiable by its prominent three-camera array) directly in front of his chest. His chin and mouth are visible above the phone, indicating he is looking down or at the device. He is dressed in a black bomber jacket, its fabric appearing smooth and slightly reflective in the bright, diffused studio lighting. The high-key lighting illuminates his hands and the phone clearly, casting minimal, soft shadows. The black and white aesthetic of the entire video is consistently applied here, drawing focus to the product being held and the modern, clean styling. The promotional text overlays "BLACK FRIDAY" in white, "EXTRA 20% OFF" on a black rectangle, and "FARFETCH" in white are superimposed over the scene, maintaining brand presence.
0:02Female Model Medium Shot (Repeat)
This scene is a near-identical visual repetition of Scene 2, presenting a focused medium shot of the female model, set against the bright, plain, monochrome studio background. She is captured from the waist up, angled slightly to her right, maintaining a direct gaze towards the camera. Her hair is meticulously slicked back, highlighting her elegant facial structure. She continues to wear the form-fitting black long-sleeved ribbed polo shirt, whose fine vertical texture is discernible, paired with dark trousers that feature a visible, light-colored belt and buckle. The lighting remains exceptionally bright and diffused, originating from the front, ensuring a shadowless and uniformly lit appearance that underscores the pristine aesthetic. The entire visual retains its strict black and white color palette, contributing to a high-fashion, minimalist mood. The text overlays "BLACK FRIDAY" in bold white, "EXTRA 20% OFF" within a solid black rectangular box, and "FARFETCH" in white at the bottom, are unchanged and clearly superimposed over the fashion imagery.
0:03Models Back-to-Back Shot
A medium shot featuring both models, against the same stark, bright, plain, monochrome background, suggesting an overhead perspective. The female model is on the left, shown in profile from the waist up, looking to the left. Her hair is slicked back. The male model is on the right, with his back mostly to the camera, his head turned slightly to the left in profile. Both are wearing black clothing; the female in the ribbed polo and trousers with a belt, the male in the bomber jacket. The bright, even lighting ensures a clean, shadowless presentation. The black and white color scheme creates a sleek, minimalist aesthetic, emphasizing form and texture. The white text overlays "BLACK FRIDAY", "EXTRA 20% OFF" on a black rectangle, and "FARFETCH" are still visible, prominently positioned.
0:04Models Back-to-Back with Call to Action
This scene is identical in visual composition to Scene 5, featuring both models in a medium shot, against the bright, plain, monochrome studio background, from an overhead perspective. The female model is on the left, shown in profile, looking to the left. The male model is on the right, with his back mostly to the camera, also looking to the left. Both are dressed in black clothing, maintaining the strong monochromatic theme. The lighting remains bright and even, highlighting their silhouettes and the crispness of their attire. The significant change is the text overlay. The previous "BLACK FRIDAY EXTRA 20% OFF" is replaced by "farfetch it." in bold white text, centered, with "SHOP NOW" in smaller white text directly below it, all contained within a solid black rectangular background, acting as a clear call to action.
