0:00neat packing setup An overhead wide shot captures an organized packing scene on a split surface of light wooden floor and a beige patterned rug. An open, empty dark blue hardshell suitcase lies centrally, oriented horizontally. Around it, various neatly folded clothes in earth tones (beige, light brown, olive green, rust) and accessories like a grey beanie, a small brown pouch, a perfume bottle, and hair clips are meticulously arranged. A person's hands are visible in the upper right, carefully folding a light cream-colored garment. The lighting is bright and even, highlighting the textures of the fabrics. The overall color palette is warm and natural. White text 'NEAT?' appears prominently over the suitcase.
0:02messy packing chaos An overhead wide shot shows a chaotic packing scenario. The same open dark blue hardshell suitcase from the previous scene is centrally located, but now surrounded by a haphazard jumble of unfolded and crumpled clothes in various muted colors including beige, light blue, olive green, and gray. Some items, like shoes and socks, are unceremoniously tossed inside the suitcase's compartments. A vintage-style film camera with a brown leather strap rests on the wooden floor in the upper left. The light wooden floor and beige patterned rug remain the backdrop. The lighting is bright and even, casting soft shadows that emphasize the disarray. White text overlays appear sequentially: 'MESSY?', 'WE', and 'GOT YOU'. The atmosphere shifts from order to disorganization, setting up the problem the product aims to solve.
0:06introducing packing cubes An overhead medium shot displays a pristine light wooden floor. At the top of the frame, the bottom wheels of two dark-colored suitcases are barely visible, suggesting their presence just outside the main action. A person's knees are visible at the very bottom of the frame, indicating a kneeling or crouching posture. The main action focuses on a pair of hands arranging several Bellroy Lite Packing Cubes. Initially, two cubes are present: a larger flat, light beige cube and a smaller, rounded reddish-brown pouch. The hands then bring in two more cubes of similar design and color, eventually arranging all four into a neat square formation. The lighting is bright and clean, emphasizing the products. White text appears progressively: 'INTRODUCING...', 'LITE', 'PACKING', and 'CUBES', highlighting the product's name and purpose. The scene has a clean, instructional aesthetic.
0:11folding clothes into cube An overhead close-up shot focuses on a single open Bellroy Lite Packing Cube resting on a light wooden floor. The packing cube is reddish-brown with a light beige top flap and features black mesh compartments and zippers in its interior. A person's hands are carefully and precisely folding a light blue t-shirt, then a beige t-shirt, and neatly placing them into one side of the packing cube. The background shows parts of the dark-colored suitcases from earlier, suggesting the context of travel. The lighting is bright and even, highlighting the folding process and the interior details of the cube. White text 'WHETHER YOU'RE A FOLDER' appears, emphasizing the product's versatility for different packing styles.
0:14scrunching clothes into cube An overhead close-up shot continues to focus on the same Bellroy Lite Packing Cube on the light wooden floor. In contrast to the previous scene, a person's hands are now roughly crumpling a pile of various colored clothes (including olive green, gray, yellow, and a darker reddish-brown) and stuffing them haphazardly into the other side of the packing cube. The cube appears significantly overstuffed. The hands then struggle slightly to zip the cube closed, eventually succeeding with a visible effort to compress the contents. The lighting remains bright and consistent. White text appears progressively: 'OR A SCRUNCHER' followed by '(OR SOMETHING IN-BETWEEN)', humorously acknowledging different packing methods while demonstrating the cube's flexibility to accommodate them.
0:19organizing suitcase with cubes An overhead medium shot reveals an open dark blue hardshell suitcase, positioned horizontally on a light wooden floor and extending onto a beige patterned rug. The suitcase is initially empty. A person's hands systematically begin placing various Bellroy Lite Packing Cubes into both compartments of the suitcase. The cubes are in different sizes and colors (reddish-brown, light beige/off-white, dark gray), some appearing to be the same ones previously shown being filled. The hands arrange them efficiently, filling the entire suitcase interior in an organized manner. A vintage-style film camera is visible on the wooden floor to the left of the suitcase. Bright, even lighting illuminates the scene. White text 'SORT YOURSELF OUT' appears prominently, conveying the product's benefit of organization.
0:26final product reveal An overhead medium shot replicates the arrangement from Scene 3, featuring a pristine light wooden floor with the bottom wheels of two dark-colored suitcases at the top of the frame. A person's knees are visible at the very bottom, similar to Scene 3, dressed in dark blue. Centrally, four Bellroy Lite Packing Cubes are neatly arranged in a square formation. These cubes feature a distinctive two-tone design with reddish-brown bottoms and light beige/off-white tops, and dark zippers. The lighting is bright and clean. White text appears progressively: 'WITH', 'LITE', 'PACKING', and 'CUBES', serving as a concluding call to action and re-emphasizing the product name. The scene is clean, aspirational, and clearly branded.
