0:00talking head intro wet hair
A medium close-up shot features a young Caucasian woman with wet, slightly wavy blonde hair, wearing a soft pink plush bathrobe. She is positioned centrally in the frame, looking directly at the camera with an engaging and friendly expression, actively speaking. Her makeup is natural, with emphasis on defined eyelashes and glossy pink lips. She gestures with her right hand, pointing her index finger at the camera briefly before touching her hair. The background is a softly blurred, solid light blue wall, suggesting an indoor setting like a bathroom. Overhead, a white ceiling fan is partially visible. The lighting is soft and even, highlighting her facial features without harsh shadows. The dominant colors are the woman's light blonde hair, pink robe, and blue background, creating a warm and approachable aesthetic. A text overlay in white with a black outline is present at the bottom of the screen, displaying the phrases: 'If you're like me and you feel your best with bleached hair, but you don't want to compromise how nice it feels, listen up because the answer to having it all'.
0:07product reveal smile wink
This is a medium close-up shot of the same young Caucasian woman, still wearing the pink plush bathrobe. Her blonde hair remains wet and wavy, framing her face. She holds a small, white cylindrical product bottle labeled 'K18 BIOMIMETIC HAIRSCIENCE' in her right hand, presenting it to the camera on the left side of the frame. Her facial expression is cheerful; she smiles broadly, showcasing her teeth, and winks playfully with her right eye. The background is a softly blurred light blue wall. The lighting is consistent with the previous scene, soft and frontal, ensuring the product and her face are well-illuminated. The color palette revolves around her pink robe, blonde hair, and the blue background, accented by the white product bottle. A text overlay 'is K18's Molecular Repair Hair Mask.' is displayed at the bottom.
0:09product dispensing close up
A medium close-up shot focuses on the young woman's hands as she dispenses the product. Her left hand is held palm-up, and her right hand holds the K18 bottle, squeezing a small amount of white, creamy product onto her palm. Her long, wet blonde hair, appearing straighter now, hangs down, partially obscuring her shoulders. The pink plush bathrobe is visible on her upper chest and arms. The woman's gaze is directed downwards, focused on her hands. The background is a slightly blurred light blue wall, maintaining consistency with previous indoor scenes. Soft, even lighting illuminates her hands and the product. A text overlay 'It targets hair damage' is present at the bottom of the screen.
0:10applying product to wet hair
In a medium close-up shot, the young Caucasian woman from previous scenes is shown, looking directly at the camera. Her wet, blonde hair appears somewhat stringy and straw-like, indicating its condition before treatment. She is running her fingers through her hair near her temples, spreading the product. She wears the same pink plush bathrobe. Her expression is neutral but attentive, suggesting focus on the product application or the explanation of its benefits. The background is a consistently blurred light blue wall, maintaining the indoor, possibly bathroom, setting. The lighting is soft and frontal, illuminating her features and the texture of her wet hair. The text overlay 'where it matters— on the molecular level.' is displayed at the bottom of the screen.
0:12talking head styled hair
A medium close-up shot of the young Caucasian woman, now with beautifully styled, bouncy blonde curls that appear healthy and vibrant. She is smiling and talking directly to the camera, touching her soft, smooth hair with her hands. Her makeup is natural, with glossy pink lips and defined eyelashes. She is still wearing the pink plush bathrobe. The background remains a softly blurred light blue wall, suggesting the same indoor setting. The lighting is soft and warm, enhancing the healthy glow of her skin and hair. The overall color palette is cheerful and bright, dominated by the pink of her robe, the golden blonde of her hair, and the blue background. A text overlay reads: 'So your bleached, straw-like hair, becomes soft, smooth, and healthy again.'
0:17hair transformation split screen
A split-screen shot compares the 'before' and 'after' results of the hair treatment, focusing on the back of a woman's head and shoulders. On the left side, the 'before' image shows dry, somewhat frizzy, and straw-like blonde hair with loose waves. On the right side, the 'after' image displays significantly healthier, smoother, and more defined blonde curls with a noticeable sheen. The hair in both panels reaches approximately mid-back. The background is a dark, indistinct surface, possibly a wall in a bathroom or shower, providing a neutral contrast to the hair. The lighting is even, allowing clear comparison of the hair textures and styles. The primary visual focus is the dramatic improvement in hair health and texture. A text overlay 'If you want results like these?' is visible at the bottom.
0:18talking head kissy face
This is a medium close-up shot of the young Caucasian woman, consistent with previous scenes. Her blonde hair is now beautifully styled in soft, defined curls, appearing healthy and shiny. She maintains eye contact with the camera, speaking and gesturing. At one point, she playfully puckers her lips into a 'kissy face' directly at the camera, then returns to a wide, enthusiastic smile while gently touching her hair. She is wearing the pink plush bathrobe. The background is the same softly blurred light blue wall, providing a simple, clean backdrop. The lighting is soft and flattering, emphasizing her radiant skin and lustrous hair. The overall mood is confident and inviting. A text overlay: 'You've gotta go deep with the K18 Molecular Repair.' is displayed at the bottom.
0:21product call to action wink
A medium close-up shot of the young Caucasian woman, similar to earlier product reveal scenes. Her blonde curly hair is perfectly styled, appearing full, healthy, and shiny. She holds the white K18 BIOMIMETIC HAIRSCIENCE product bottle in her right hand, presenting it prominently to the camera on the left side of the frame. She is smiling broadly and winking playfully with her right eye, creating a friendly and persuasive demeanor. She is still wearing the pink plush bathrobe. The background is the consistently blurred light blue wall. The lighting is soft and frontal, ensuring clear visibility of both the product and her engaging expression. The scene aims to encourage viewers to seek out the product. A text overlay: 'See for yourself at K18hair.com' is displayed at the bottom of the screen.
