0:00meat cooking overhead
An overhead shot frames a dark cast-iron skillet, likely from Lodge, containing several small, irregularly shaped pieces of raw red meat. The meat sizzles in a visible layer of oil or liquid, suggesting it's either just starting to cook or marinating. Below the skillet, a metal wire rack holds more raw meat, some visibly seasoned with salt crystals, resting on a white surface. The background is a warm-toned wooden countertop with a visible grain. The lighting appears bright and even, highlighting the red of the meat. A prominent white text overlay at the top reads: 'Tired of not knowing what you're paying for meat EVERY month?'. A green banner at the bottom contains the text: 'Cyber Monday Deal: Free Filet Mignons, NY Strips, or Ribeyes + $100 off your membership'. The camera remains static, capturing the scene from directly above.
0:03freezer meat packages
A medium shot captures the interior of a brightly lit, white freezer compartment. The shelves are filled with various clear plastic-wrapped packages of frozen meat and seafood, including what appears to be beef, chicken, and other cuts, all neatly stacked. Some packages display branding or labels, though not clearly legible. A hand with neatly manicured nails reaches into the freezer, pulling out a large, flat package of what looks like frozen meat. The overall color palette is dominated by the whites of the freezer and the red/pink tones of the packaged meats. The lighting is functional and bright, typical of a kitchen appliance. The text 'ButcherBox is your meat and seafood solution for every day of the week.' is overlaid at the top, and the 'Cyber Monday Deal' banner remains at the bottom.
0:08doorstep delivery
A medium-wide shot presents a smiling man walking out of a residential front door, carrying a brown cardboard box with 'BUTCHERBOX' prominently printed on its side. The door itself is a grand, double-door wooden entrance with ornate glass inserts, flanked by stone columns. On either side of the entrance, two bright orange pumpkins sit on black welcome mats, adding a seasonal, autumnal touch. The scene is brightly lit by natural daylight, casting soft shadows. The overall atmosphere is welcoming and domestic. Text at the top reads: 'In every doorstep delivery,'. The 'Cyber Monday Deal' banner is present at the bottom.
0:09website scrolling options
A screen recording showcases the ButcherBox website interface, specifically the product selection page. The camera scrolls smoothly downwards, revealing a grid layout of various meat and seafood products available for selection. Each product tile features an image of the meat, its description (e.g., '100% Grass-Fed, Pasture-Raised New York Strips'), weight, and an 'ADD TO BOX' button. Tabs for 'MEMBER FAVORITES', 'BEEF', 'POULTRY', and 'PORK' are visible at the top, with 'BEEF' being actively selected. The color scheme of the website is clean, with white backgrounds and green accents for buttons. Overlaid white text at the top changes as the screen scrolls, first saying 'you get 6 or more proteins per box,' then transitioning to 'with over 100 delicious options to choose from.' The 'Cyber Monday Deal' banner remains fixed at the bottom.
0:16plated meal close up
A close-up shot focuses on a beautifully plated dish, suggesting a gourmet meal. The plate is white and contains several pieces of seared or grilled meat (likely steak), garnished with fresh green herbs and a rich, dark sauce. The meat has a golden-brown crust, indicating proper cooking, and appears juicy. In the soft-focused background, the blurred outlines of a professional kitchen environment are visible, including stainless steel surfaces and various utensils, implying a high-quality culinary setting. The lighting is soft and inviting, highlighting the textures and colors of the food. White text at the top reads: 'Everything is super high-quality,'. The 'Cyber Monday Deal' banner is at the bottom.
0:19farm aerial shot
An aerial wide shot captures a picturesque farm landscape under a clear, bright sky. The scene is dominated by vast green fields and patches of golden-brown crops, bordered by a dense line of trees with early autumn foliage, showing hints of yellow and orange. Several farm buildings, including large white cylindrical silos and elongated barns, are scattered across the property. The overall impression is one of expansive, well-maintained agricultural land. The natural lighting is bright, creating a clear and vibrant image. White text at the top states: 'sourced from certified farms with high animal welfare standards.' The 'Cyber Monday Deal' banner is at the bottom. The camera slowly pans across the landscape.
0:22cooking montage salmon steak chicken
A rapid montage of close-up cooking shots, all from an overhead perspective, showcasing various meat preparations. The first shot displays four raw salmon fillets on a blue baking sheet being drizzled with a dark sauce from a squeeze bottle and then seasoned with white salt. The next shot shows metal tongs flipping small pieces of red meat (possibly sirloin) in a hot, dark cast-iron skillet. The final shot is a close-up of a cooked chicken dish with rice and sauteed peppers and onions, where a fork gently separates a piece of tender chicken. The lighting across all segments is bright and focused on the food. The predominant colors are the vibrant reds/oranges of salmon, brown of cooked meat, and greens of vegetables. White text at the top reads: 'With options like salmon, top sirloin, and chicken thighs'. The 'Cyber Monday Deal' banner is at the bottom.
0:26pre cooked meals pizza tenders
Another rapid overhead montage highlights pre-cooked meal options. The first segment features a rustic pizza, richly topped with numerous meatballs, melted cheese, and fresh green herbs like basil or oregano, served on a round wooden cutting board. The second segment shows several golden-brown chicken tenders and drumettes arranged on a wooden platter, accompanied by fresh, vibrant green celery sticks and a small bowl of creamy, orange dipping sauce. The lighting is bright and inviting, emphasizing the appetizing appearance of the food. The primary colors are warm browns, greens, and the orange of the sauce. White text at the top states: 'to pre-cooked options like meatballs and chicken tenders.'. The 'Cyber Monday Deal' banner is at the bottom.
0:30woman eating meal
A medium shot captures a young woman in a modern kitchen setting. She is positioned slightly to the right of the frame, bringing a forkful of food from a clear, rectangular meal prep container to her mouth. She chews with a satisfied expression, smiling slightly. Her dark hair is pulled back, and she wears a dark green sleeveless top. In the background, a contemporary kitchen features white upper cabinets, a dark countertop, and a stainless steel microwave oven. The lighting is bright and clean, indicating a well-lit home environment. White text at the top reads: 'You can trust you're getting exactly what you pay for!'. The 'Cyber Monday Deal' banner is at the bottom.
0:33unboxing meat packages
An overhead shot focuses on a large brown 'BUTCHERBOX' branded cardboard box. A pair of hands, with a visible tattoo on the right forearm, expertly opens the box, first lifting a top flap, then removing a cardboard divider with animal illustrations. They then proceed to pull out various clear plastic-wrapped packages of meat and broth from the insulated interior of the box, placing them onto a clean white countertop. Products identified include ground turkey, a large bone broth bottle, salmon fillets, and various ground beef packages. The action is smooth and efficient, demonstrating the unboxing experience. The lighting is bright and even, casting minimal shadows. White text at the top reads: 'And don't worry: Your box is the same base price every month. No extra budgeting needed!' which transitions to 'Get everything you want, every time, delivered.'. The 'Cyber Monday Deal' banner is fixed at the bottom.
0:44meat product display
A close-up shot displays an array of ButcherBox packaged meat products neatly arranged on a bright white surface, likely a kitchen counter or table. The camera slowly pans across the various items. Visible products include large packages of salmon, smaller vacuum-sealed packages of ground beef (labeled 'ButcherBox Ground Beef' and 'Farmer Focus Organic & Free Range'), and clear-wrapped chicken thighs. Each package features a professional label with branding, nutritional information, and product details. The lighting is bright and clean, accentuating the fresh appearance of the products. The overall color palette emphasizes the natural colors of the meat (reds, pinks, oranges) against the white background. White text at the top reads: 'Get started with ButcherBox today!'. The 'Cyber Monday Deal' banner is present at the bottom.
