0:00cutting lion's mane mushroom A close-up shot focuses on a pair of hands using a sharp knife to slice through a large, fluffy, brain-like white mushroom, likely Lion's Mane. The mushroom has a soft, textured appearance, and the knife glides smoothly through it. In the blurred background to the right, a black cylindrical container, labeled "MUD\WTR" with a list of ingredients like "Cordyceps, Chaga, Reishi," is visible, hinting at the product. Overlaid text asks, "Ask me anything: what's the difference between mudwtr and shroom coffee???" and another text bubble below states, "Here's the difference". The lighting is bright and even, suggesting an indoor, possibly kitchen, setting. The primary colors are the white of the mushroom, the dark gray of the knife, and the black and white of the product label and text overlays.
0:02talking head matt intro A medium shot features a male presenting individual, identified as Matt, a food scientist and Head of R&D at MUD\WTR. He is seated, looking directly at the camera with a friendly, confident expression, his hands clasped together on a table in front of him. He has dark, neatly styled hair and wears round, dark-rimmed glasses. He is dressed in a dark-colored short-sleeved button-up shirt with a subtle, colorful pattern. The background is an interior setting, possibly an office or home office, with a white brick wall and some decorative items, including a plant and a metal circular object, creating a slightly blurred but warm backdrop. The lighting is soft and natural, illuminating his face. Overlaid text identifies him: "I'm Matt, food scientist and head of R&D at MUD\WTR."
0:06mudwtr spooning close up A close-up shot focuses on a person's hands, specifically one holding a black cylindrical "MUD\WTR" canister and the other using a wooden spoon to scoop a reddish-brown powder from the canister into a white mug with a black rim. The mug is placed on a light-colored countertop. The canister has white text listing ingredients like "Masala Chai," "Lion's Mane," "Cordyceps," "Chaga," etc. The background is lightly blurred, showing hints of a modern kitchen environment. The lighting is bright and warm, highlighting the texture of the powder and the product details. Overlaid text states: "I'd like to highlight some differences between".
0:07man scooping in kitchen A medium shot shows an adult male in a sunlit kitchen, standing at a white countertop. He is wearing a mustard yellow t-shirt with a graphic design and blue jeans. He is focused on scooping a dark powder from a black container into a white mug using a wooden spoon. The kitchen features white cabinets, a window with natural light, and various kitchen items on the counter, including a kettle, a plant, and other containers, suggesting a lived-in yet tidy space. The lighting is bright and warm, creating a cozy atmosphere. Overlaid text states: "MUD\WTR and Mushroom Coffee."
0:09pouring powder close up An extreme close-up shot focuses on the hands of an adult, pouring a dark brown powder from a black cylindrical container into a white ceramic mug. The wooden spoon is visible just above the mug, having just released the powder. The mug is nestled on a light-colored countertop. In the blurred background, another similar black container is visible. The lighting is bright and warm, emphasizing the texture and color of the powder. Overlaid text states: "Coffee."
0:10glitch transition 1 The scene displays a stark, high-contrast visual with heavy static and digital glitch effects, reminiscent of old television interference. The dominant colors are black and white with intermittent bursts of green, pink, and blue pixels. A large, bold black numeral "1" is centrally displayed, acting as a section divider. Below it, white text overlays read: "MUD\WTR isn't mushroom coffee." and then "(or coffee at all)". The background appears to be a rapidly shifting pattern of horizontal lines and pixelation, creating a disruptive visual effect. The overall mood is intentionally jarring and attention-grabbing.
0:13coffee roasting machine A medium shot shows an industrial-looking black coffee roasting machine actively operating. A person's hand reaches in to release a batch of freshly roasted, dark brown coffee beans, which cascade into a large, grey plastic bin below. The machine itself is complex, with various dials, switches, and a funnel-like top where unroasted beans would be loaded. The background is an industrial space with faint outlines of other machinery and white walls. The lighting is functional and bright. Overlaid text states: "The best high quality coffee beans are sourced from".
0:16green coffee beans falling An overhead shot looking down into a large, rectangular metal hopper. It's filled with a large quantity of pale green, unroasted coffee beans. The beans are slowly but continuously flowing downwards through an opening at the bottom of the hopper, disappearing from view. The metal walls of the hopper are clean and reflective. The lighting is even and bright from above, highlighting the uniform color and texture of the beans. Overlaid text states: "a few regions in the world. They are minimally processed, ground down".
0:20hand sifting roasted beans A close-up, slightly overhead shot focuses on a bed of dark brown, roasted coffee beans. A person's hand with light skin gently sifts through the beans, moving them around. The beans appear uniform in size and color, indicating a consistent roast. The background is a soft blur of more coffee beans. The lighting is bright and warm, emphasizing the rich, roasted color of the beans. Overlaid text states: "on the spot, and brewed".
0:21pouring brewed coffee A close-up shot of an adult's hands pouring dark brown, freshly brewed coffee from a stylish clear glass carafe, featuring a wooden collar and leather ties, into a pristine white ceramic mug. The coffee stream is smooth and consistent. The mug is placed on a light wooden table. The background is a soft, blurred light-colored curtain or wall. The lighting is bright and gentle, highlighting the rich color of the coffee and the clean lines of the serveware. Overlaid text states: "to reduce exposure to air."
0:23talking head matt nuance A medium shot features the male presenting individual, Matt, looking directly at the camera with an expressive and engaged facial expression. He gestures with his hands as he speaks, conveying enthusiasm. He has dark, neatly styled hair and wears round, dark-rimmed glasses. He is dressed in a dark-colored short-sleeved button-up shirt with a subtle, colorful pattern. The background is an interior setting, possibly an office or home office, with a white brick wall and some decorative items, creating a slightly blurred but warm backdrop. The lighting is soft and natural, illuminating his face. Overlaid text states: "A lot of wonderful nuance is lost when coffee".
0:26coffee packaging conveyor A medium shot shows a series of silver, metallic-looking coffee bags moving along a shiny metal conveyor belt in an industrial setting. The bags are uniformly spaced and appear to be freshly packaged. The background consists of industrial machinery and muted grey walls. The lighting is bright and even, typical of a factory environment. The movement of the conveyor belt is consistent. Overlaid text states: "is brewed and powderized into instant coffee, then left to sit".
0:29grocery store aisle pov A point-of-view shot of a person walking down a brightly lit grocery store aisle. The shelves on both sides are stacked high with various products, predominantly coffee bags and boxes in different colors and brands. The floor is clean and reflective, and the ceiling is lined with fluorescent lights. A shopping cart is partially visible in the lower left corner. The camera moves forward at a steady pace. Overlaid text states: "for months or years, which is".
0:31picking up coffee bag A close-up shot focuses on an adult's hand picking up a green coffee bag, labeled "Starbucks," from a grocery store shelf. The hand then turns the bag to reveal the back, displaying text and graphics related to the product's preparation and details. The background is a blurred grocery store aisle, with other coffee products on shelves. The lighting is bright and overhead, characteristic of a retail environment. Overlaid text states: "what you may find in some powdered mushroom".
0:34walking with coffee bag A point-of-view shot of an adult's hand holding a green "Starbucks" coffee bag, walking down a brightly lit grocery store aisle. The shelves are filled with various products, mostly coffee. A person with a red shopping cart is visible in the distance. The camera moves forward smoothly. Overlaid text states: "coffees."
0:35talking head matt flavor A medium shot features the male presenting individual, Matt, looking directly at the camera with a serious yet informative expression. He gestures with his hands as he speaks, maintaining a professional demeanor. He has dark, neatly styled hair and wears round, dark-rimmed glasses. He is dressed in a dark-colored short-sleeved button-up shirt with a subtle, colorful pattern. The background is an interior setting, possibly an office or home office, with a white brick wall and some decorative items, creating a slightly blurred but warm backdrop. The lighting is soft and natural, illuminating his face. Overlaid text states: "This can not only impact the flavor, but there are some research showing it may reduce some of the".
A dramatic close-up shot shows coffee with milk being poured rapidly from a white ceramic cup held by an adult hand, into another white ceramic mug. The liquid overfills the bottom mug, creating a large, dramatic splash and spill of coffee and milk onto a dark, textured tabletop. The action is dynamic and visually striking. The background is blurred, showing hints of dark outdoor elements like foliage and metal. The lighting is bright and somewhat dramatic, emphasizing the fluid movement and the rich brown and white colors of the spilling liquid. Overlaid text states: "benefits found in a freshly ground and brewed cup of coffee as well."
0:43mudwtr box overhead An overhead shot shows a pair of hands holding an open, rustic brown cardboard box from "MUD\WTR". The box is open, revealing a dark product canister and other packaging materials inside. The exterior of the box features printed text, including a quote by Mark Twain. The background is a bright, sunlit outdoor scene with a green lawn, a small tree, and a wooden fence, indicating a pleasant backyard setting. The camera looks down at the box, showing the details of its contents and branding. Overlaid text states: "MUD\WTR doesn't use coffee. It combines".
0:45mudwtr box opening A close-up shot shows an adult's hands opening a brown cardboard box, branded "MUD\WTR". As the lid opens, a black cylindrical canister and other smaller packages, possibly sachets or accessories, become visible inside, nestled in some natural packing material. The background is blurred, suggesting an outdoor, natural setting. The lighting is bright and even. The action focuses on the reveal of the product within its packaging. Overlaid text states: "mushrooms with masala chai using".
0:46ingredients overhead An overhead shot displays a dark, textured surface laid out with various natural ingredients around a central black cylindrical "MUD\WTR" canister. The ingredients include several types of mushrooms (like Chaga, Lion's Mane, Cordyceps), turmeric roots, cacao beans, cinnamon sticks, and other spices, arranged in small, distinct piles. The colors are earthy and natural, ranging from browns, yellows, and oranges to dark green. The lighting is soft and even, highlighting the textures of each ingredient. Overlaid text states: "sustainable and ethically sourced black tea, a fair".
A close-up shot of a black "Ninja" blender in action, filled with a dark brown liquid and some lighter-colored solids that are being vigorously blended. A person's hand with light skin is firmly holding down the blender lid. The blender is placed on a light wooden countertop. The background is blurred, showing a modern interior with brown leather chairs, suggesting a contemporary home or office setting. The lighting is bright and even, highlighting the movement inside the blender. Overlaid text states: "trade cacao, which makes".
0:52ingredients macro An extreme close-up shot showcases a vibrant array of various mushrooms and spices, including fluffy white Lion's Mane mushrooms, dark brown Chaga mushrooms, orange-red Cordyceps, and yellow turmeric roots. The ingredients are tightly packed together, filling the frame and emphasizing their raw, natural forms and diverse textures. The lighting is soft and even, enhancing the earthy tones and details of each component. Overlaid text states: "a unique flavor combination".
0:53powder and canister An overhead shot displays a black cylindrical "MUD\WTR" canister lying horizontally on a light wooden surface. Next to it, a small pile of fine dark brown powder, presumably the product, is neatly heaped. The canister's label with ingredient names is visible. The wooden surface shows a subtle grain pattern. The lighting is soft and even, creating a clean and minimalist aesthetic. Overlaid text states: "that completely hides any".
A low-angle shot captures two stacked brown cardboard boxes, possibly pet training pads, resting on a small, rectangular patch of artificial green grass (a pet potty pad). This setup is positioned on a polished wooden floor next to a white door frame. The background is a soft blur, indicating an indoor setting. The lighting is indirect and soft, creating a natural, domestic feel. Overlaid text states: "mushroom flavor despite".
0:55mudwtr box outdoor A close-up shot of an adult's hands holding an open, rustic brown cardboard box from "MUD\WTR" outdoors. The box interior is visible, showing a dark product canister and other components, possibly sachets or a frother, nestled in natural packing material. The text "Your new morning ritual" is visible on an insert. The background is a blurred, natural outdoor setting with green foliage and dappled sunlight, creating a fresh and inviting atmosphere. The lighting is bright and natural. Overlaid text states: "the huge dose."
0:57mudwtr box contents An extreme close-up shot inside the "MUD\WTR" branded cardboard box, revealing its contents. A black cylindrical canister is prominently displayed, along with several small white and purple sachets, and a silver handheld frother. The items are nestled in a bed of shredded, natural-colored packing material. A card with text, "Your new morning ritual," is visible behind the canister. The lighting is bright and even, highlighting the textures and details of the products.
0:58talking head matt bitterness A medium shot features the male presenting individual, Matt, looking directly at the camera with a slightly concerned but informative expression. He gestures with his hands as he speaks, maintaining a professional demeanor. He has dark, neatly styled hair and wears round, dark-rimmed glasses. He is dressed in a dark-colored short-sleeved button-up shirt with a subtle, colorful pattern. The background is an interior setting, possibly an office or home office, with a white brick wall and some decorative items, creating a slightly blurred but warm backdrop. The lighting is soft and natural, illuminating his face. Overlaid text states: "This is compared to instant coffee, which tends to be bitter and brings out the bitterness of the".
1:03talking head matt taste A medium shot features the male presenting individual, Matt, looking directly at the camera with a calm and reassuring expression, subtly smiling. He has dark, neatly styled hair and wears round, dark-rimmed glasses. He is dressed in a dark-colored short-sleeved button-up shirt with a subtle, colorful pattern. The background is an interior setting, possibly an office or home office, with a white brick wall and some decorative items, creating a slightly blurred but warm backdrop. The lighting is soft and natural, illuminating his face. Overlaid text states: "mushrooms. MUD\WTR doesn't taste like coffee because it's not supposed to."
1:07glitch transition 2 The scene displays a stark, high-contrast visual with heavy static and digital glitch effects, reminiscent of old television interference. The dominant colors are black and white with intermittent bursts of green, pink, and blue pixels. A large, bold black numeral "2" is centrally displayed, acting as a section divider. Below it, white text overlays read: "MUD\WTR mushroom dose vs mushroom coffee". The background appears to be a rapidly shifting pattern of horizontal lines and pixelation, creating a disruptive visual effect. The overall mood is intentionally jarring and attention-grabbing.
1:11talking head matt dose A medium shot features the male presenting individual, Matt, looking directly at the camera with a friendly and engaged expression. He gestures with his hands as he speaks, conveying information. He has dark, neatly styled hair and wears round, dark-rimmed glasses. He is dressed in a dark-colored short-sleeved button-up shirt with a subtle, colorful pattern. The background is an interior setting, possibly an office or home office, with a white brick wall and some decorative items, creating a slightly blurred but warm backdrop. The lighting is soft and natural, illuminating his face. Overlaid text states: "The second difference is comparing MUD\WTR's mushroom dose to mushroom coffee's, but it turns out it's really hard to find just how much mushrooms are in other brands."
1:16woman holding mug A medium close-up shot features a female-presenting individual, appearing to be in her 30s, with long, wavy blonde hair. She is wearing a light pink, short-sleeved button-up shirt. She holds a white ceramic mug with a silver rim in both hands, looking down at it with a contemplative, slightly concerned expression. The background is blurred, showing a window with soft light and a hint of green foliage. The lighting is soft and natural, highlighting her pensive mood.
1:18frothing mudwtr dose An overhead shot of a light wooden table shows a white ceramic mug with a brown liquid being vigorously frothed by a handheld frother. Next to the mug, a black "MUD\WTR" canister, a lit candle in an amber jar, a large pink Himalayan salt lamp, and a metallic incense holder with a burning incense stick are arranged. Bright sunlight streams through a window in the blurred background. A large white text overlay "2240 mg" is prominently displayed above the mug, emphasizing the mushroom content. Below, a smaller text overlay states: "MUD\WTR OG has 2,240 milligrams of mushrooms, including both".
1:21hands holding lion's mane A close-up shot of dark-skinned hands gently holding a large, white, fluffy Lion's Mane mushroom. A glowing white outline of a brain is superimposed over the mushroom, highlighting its association with cognitive benefits. The background is dark and blurred, emphasizing the mushroom and hands. The lighting is focused, making the white mushroom stand out against the dark skin and background. Overlaid text states: "the fruiting body and mycelium."
1:23mushroom mycelium illustration A black and white animated illustration depicts a mushroom with its cap labeled "FRUITING BODYS" and its extensive underground root-like network labeled "MYCELIUM". The drawing is simple yet informative, clearly illustrating the two parts of the fungal organism. The background is solid white, and the lines are crisp black, giving a scientific diagram feel. Overlaid text states: "On our site, we break".
1:24screen recording ingredients A screen recording displays a website interface, scrolling vertically to reveal detailed information about MUD\WTR ingredients. Each section features a large image of an ingredient (Masala Chai powder, Cacao beans, Lion's Mane mushroom, Chaga mushroom, Reishi mushroom, Cordyceps mushroom) alongside its name, origin, health benefits (e.g., "NATURAL ENERGY," "FOCUS," "IMMUNITY SUPPORT"), and specific milligram dosage per serving. The website has a clean, minimalist design with white text on grey and white backgrounds. The screen smoothly scrolls down. Overlaid text states: "down the level of each and every organic ingredient in our products, so you know exactly how much you are getting in every serving."
1:30glitch transition 3 The scene displays a stark, high-contrast visual with heavy static and digital glitch effects, reminiscent of old television interference. The dominant colors are black and white with intermittent bursts of green, pink, and blue pixels. A large, bold black numeral "3" is centrally displayed, acting as a section divider. Below it, white text overlays read: "MUD\WTR is certified organic". The background appears to be a rapidly shifting pattern of horizontal lines and pixelation, creating a disruptive visual effect. The overall mood is intentionally jarring and attention-grabbing.
1:34split screen mudwtr coffee A split screen shot. On the left, a black cylindrical "MUD\WTR" canister stands next to a small pile of dark brown powder. On the right, a clear glass of iced coffee is shown as a stream of white milk is poured into it, swirling with the dark coffee. The background for both sides is a light-colored surface. The lighting is bright and even. A "WHOLE 30 approved" logo is overlaid, centered between the two scenes. Overlaid text states: "USDA organic certified foods".
1:35frothing coffee usda A close-up shot of a dark brown liquid being frothed vigorously in a dark ceramic mug, creating a creamy foam on top. The liquid churns and bubbles. A "USDA ORGANIC" circular logo is prominently overlaid in the center of the frame. The background is a dark, textured surface, possibly a wooden table. The lighting is soft but highlights the movement and texture of the frothed drink. Overlaid text states: "have a number of benefits, including farming".
1:36stirring coffee nongmo A close-up shot of a clear glass of iced coffee, with a white spoon or stirrer actively mixing the liquid. The coffee has a rich brown color, and some ice cubes are visible. A "NON GMO Project VERIFIED" logo is prominently overlaid in the center of the frame. The background is a dark, textured surface, possibly a wooden table. The lighting is soft but highlights the movement and transparency of the glass. Overlaid text states: "practices oriented".
1:38coffee gluten free A close-up shot of a clear double-walled glass mug filled with coffee, topped with a layer of creamy white foam. The coffee has a deep brown color. A "CERTIFIED GLUTEN FREE" logo is prominently overlaid in the center of the frame. The mug rests on a dark, textured wooden surface. The lighting is soft and warm, making the drink appear inviting. Overlaid text states: "to be more environmentally".
A close-up shot of a clear double-walled glass mug filled with coffee, topped with a layer of creamy white foam. The coffee has a deep brown color. A "CERTIFIED VEGAN" logo, featuring a heart with a "V" inside, is prominently overlaid in the center of the frame. The mug rests on a dark, textured wooden surface. The lighting is soft and warm, making the drink appear inviting. Overlaid text states: "friendly, considerations".
1:40sunlight through leaves A close-up shot of green plant leaves, possibly from a bush or small tree, bathed in bright, dappled sunlight. Sunrays intensely filter through the foliage, creating strong highlights and a beautiful lens flare effect. The background is a dark, soft blur. The colors are vibrant greens and glowing whites from the light. The overall mood is natural and serene. Overlaid text states: "to farmers and workers".
1:42sheep running overhead An overhead drone shot shows a flock of light-colored sheep (possibly white or beige) running rapidly on a narrow dirt path through a vast green field. The sheep move in a collective, organized manner. The field stretches into the distance, with varying shades of green, suggesting a rural landscape. The lighting is bright and natural, indicating daylight. The camera provides a high-angle, sweeping view of the action.
1:43person running field A wide shot from behind a person with long dark hair, wearing a vibrant green hoodie and light-colored pants, running gracefully through a lush, bright green field. Their arms are outstretched, embracing the open space. In the background, rolling green hills, a dirt path winding through them, and several tall, slender trees create a picturesque rural landscape. The sky is bright with natural daylight. The camera follows the person from behind, capturing their joyful movement. Overlaid text states: "who would be exposed to".
1:45farmer spraying crops A medium shot from behind a farmer, wearing a long-sleeved shirt and a head covering, walking through a field of tall, green crops. The farmer carries a large, yellow and red sprayer backpack and is actively spraying liquid onto the plants from a nozzle held in their hand. The field appears vast and extends into the distance under a clear sky. The lighting is bright and natural, emphasizing the agricultural work being performed. Overlaid text states: "non organic chemicals,".
1:46talking head matt quality A medium shot features the male presenting individual, Matt, looking directly at the camera with a confident and articulate expression. He gestures with his hands as he speaks, emphasizing his points about quality. He has dark, neatly styled hair and wears round, dark-rimmed glasses. He is dressed in a dark-colored short-sleeved button-up shirt with a subtle, colorful pattern. The background is an interior setting, possibly an office or home office, with a white brick wall and some decorative items, creating a slightly blurred but warm backdrop. The lighting is soft and natural, illuminating his face. Overlaid text states: "as well as having quality standards that are held accountable by a third party. Of course, among many third party certifications and tests, MUD\WTR is certified USDA organic."
1:54glitch transition 4 The scene displays a stark, high-contrast visual with heavy static and digital glitch effects, reminiscent of old television interference. The dominant colors are black and white with intermittent bursts of green, pink, and blue pixels. A large, bold black numeral "4" is centrally displayed, acting as a section divider. Below it, white text overlays read: "Mushroom is our thing." and then "Lastly, many mushroom coffees have found success by simply riding the mushroom popularity wave." The background appears to be a rapidly shifting pattern of horizontal lines and pixelation, creating a disruptive visual effect. The overall mood is intentionally jarring and attention-grabbing.
1:58mushroom king animation A black and white animated illustration depicts a mushroom with its underground mycelial network visible. The mushroom grows from a patch of grass. Initially, a text overlay states "popularity wave." Then, a gold crown, adorned with colorful jewels, animates into place on top of the mushroom's cap, making it appear as a "mushroom king." The background is solid black, emphasizing the stark white lines of the illustration and the vibrant crown. The animation is simple but effective in conveying symbolic meaning. Overlaid text states: "without making it a part of their brand identity."
