0:00intro talking head product intro A young adult male, appearing to be in his late 20s or early 30s, is seated in a well-lit room with a plain white wall as the background. He is positioned from the waist up, facing the camera directly, and speaking. He holds a white pump bottle of 'HIGHLAND THE WASH' in his right hand and the accompanying product box, also white with a yellow antler logo, in his left. The product box rests on a polished wooden coffee table in front of him. His expression is confident and engaging. The lighting is soft and even, coming from the front. Dominant colors are white, beige (from his sweater), and the warm brown of the table. A text overlay reads: 'So we had some of the'.
0:01talking head expert A different young adult male, appearing in his late 20s to early 30s, is centered in a medium close-up shot, speaking directly to the camera. He has light brown, wavy hair and is wearing clear, aviator-style glasses and a light blue collared jacket over a green t-shirt. A small black lapel microphone is clipped to his jacket. The background is a plain, solid grey wall, providing a clean and professional aesthetic. The lighting is soft and neutral. His expression is serious and thoughtful. A text overlay reads: 'best and brightest'.
0:02b roll hair wash lather An extreme close-up, overhead shot focuses on hands vigorously lathering long, dark, wet hair in a pristine white salon sink. A thick, abundant amount of white shampoo foam completely covers the hair, creating soft peaks and bubbles. The hands, appearing to be female with polished nails, work the product into the roots and lengths of the hair. The background is entirely out of focus, emphasizing the action of washing. The lighting is bright and clean, enhancing the white foam. A text overlay reads: 'chemists,'.
0:03b roll salon wide shot A wide shot showcases a modern, minimalist salon interior. White walls, a warm light wooden floor, and exposed wooden ceiling beams create an airy atmosphere. A female stylist with long, dark hair is seated on a stool, washing a client's hair in a comfortable, brown salon chair at a white sink. Overhead, track lighting illuminates the space. In the background, there's a minimalist white wall design, shelves with a plant, and a large green potted plant. The overall color palette is bright and natural with warm accents. A text overlay reads: 'stylists and barbers across the country'.
0:05b roll hair wash rinse A close-up, overhead shot focuses on a person's head tilted back in a white salon sink. Hands, likely belonging to a stylist and featuring visible tattoos on the forearm, are gently manipulating and rinsing the client's long, dark hair under a steady stream of water from a black, flexible shower head nozzle. The water flows over the dark hair, washing away any remaining suds. The focus is sharp on the hair and hands. The lighting is bright and clean, emphasizing the wetness and movement of the hair. A text overlay reads: 'telling us what was lacking'.
0:06b roll hair condition sink A close-up, overhead shot shows a person's head tilted back in a white salon sink. Hands, again featuring visible tattoos on the forearm, are meticulously massaging a white, creamy substance into the client's long, dark, wet hair. The hair is slick with the product, appearing rich and moisturized. The hands work through sections of hair, ensuring even application. The lighting is bright and soft, highlighting the texture of the hair and the product. A text overlay reads: 'current shampoos behind the chair in their shampoo'.
0:08b roll hair wash shower extreme close up An extreme close-up shot focuses on hands vigorously lathering shampoo into wet hair under a shower. Abundant white foam covers the dark, curly hair, creating a rich texture. The background is a blurred, light-colored shower wall, suggesting a clean, bright environment. The hands are obscured by the foam but are actively working the shampoo. The lighting is soft but bright, illuminating the lather. A text overlay reads: 'bowls, in their shower.'.
0:09talking head problem intro The young adult male from the first scene returns, seated in the same well-lit room with a plain white wall background. He is again seen from the waist up, addressing the camera directly. He holds the white 'HIGHLAND THE WASH' pump bottle in his right hand. His expression is now more serious and empathetic as he discusses common problems. The polished wooden coffee table and product box are visible in front of him. The lighting remains soft and even. A text overlay scrolls to read: 'And it's crazy. We've heard the same thing over and over and over again'.
0:12b roll man showering An overhead shot captures a man showering from behind. Water streams down from a chrome shower head onto his head and shoulders, creating a thick white lather on his dark, short hair and upper back. His well-defined muscular shoulders are visible. The shower wall is a textured, mottled gray concrete-like surface. The scene is lit with bright, overhead light, emphasizing the water and foam. A text overlay reads: 'about traditional shampoos.'.
0:14b roll woman shopping shampoo A medium shot, taken slightly from behind and to the side, shows a woman in her 30s with long, dark, wavy hair, wearing a light-colored, possibly beige, sleeveless top. She is intently examining bottles of shampoo or hair products on a brightly lit retail shelf in what appears to be a drugstore or beauty supply store. The shelves are filled with various colorful products, but the focus is on her discerning gaze. The background is a blurred array of product displays. The lighting is commercial and bright. A text overlay reads: 'They strip your hair,'.
0:15b roll pouring liquid into hand A close-up shot focuses on hands. One hand is holding a small, clear bottle, pouring a golden-amber liquid (resembling traditional shampoo) into the cupped palm of the other hand. The liquid flows smoothly. The background is a blurred, dark, possibly concrete or tiled, shower wall. The lighting is soft, highlighting the liquid and hands. A text overlay reads: 'they dry out your scalp,'.
0:16b roll scalp grey hair An extreme close-up shot directly on a person's scalp reveals a mix of dark hair with significant patches of visible grey hair interspersed, particularly around the roots. The hair appears fine and somewhat dry, highlighting the texture and color variation. The skin of the scalp is visible between the hair strands. The lighting is bright and direct, showing texture and detail. A text overlay reads: 'they even lead'.
0:17b roll scalp flaky dandruff An extreme close-up shot focuses on a person's dark scalp, clearly showing white flakes scattered across the skin and hair strands, indicative of dandruff or a very dry scalp condition. The dark hair is parted, providing a direct view of the affected skin. The lighting is very bright and harsh, emphasizing the flakiness and dryness for diagnostic clarity. A text overlay reads: 'to hair loss.'.
0:18b roll receding hairline An extreme close-up shot of a person's forehead and hairline, clearly showing signs of a receding hairline. Fine, sparse hairs are visible along the temples and forehead, with distinct areas of less dense growth. The skin appears pale and smooth where hair coverage is reduced. The lighting is bright and even, starkly highlighting the hair loss. A text overlay reads: 'And we wanted to create'.
0:19b roll hairbrush hair loss An overhead shot features a wooden hairbrush with a paddle design, its bristles completely filled with numerous strands of dark and light hair. The brush lies on a stark white, clean surface, making the collected hair highly visible. The volume of hair on the brush visually communicates hair loss. The lighting is bright and uniform, casting minimal shadows. A text overlay reads: 'a shower product that proved'.
0:20b roll product on shelf A medium close-up shot features the white pump bottle of 'HIGHLAND THE WASH' prominently displayed. The bottle, with its distinct yellow stag antler logo, rests on a clean, white marble shelf. The background consists of bright white subway tiles, creating a fresh and modern bathroom aesthetic. The lighting is bright and natural, highlighting the product's clean design. The scene evokes a sense of quality and simplicity. A text overlay reads: 'all of this wrong.'.
0:21b roll product dispensing into hand A close-up shot focuses on a hand, adorned with various rings and bracelets, pumping a small amount of white, creamy product from the 'HIGHLAND THE WASH' bottle into its open palm. The product is being squeezed directly from the pump nozzle. The background is a blurred white tiled shower, maintaining a bright and clean aesthetic. The lighting is soft and even, highlighting the texture of the product and the hands. A text overlay reads: 'We poured so much heart and soul into this formula'.
0:22b roll hair wash lather solution An extreme close-up, overhead shot shows hands vigorously lathering long, dark, wet hair in a pristine white salon sink. A thick, abundant amount of white shampoo foam covers the hair, creating soft peaks and bubbles. The hands, appearing to be female with polished nails, work the product into the roots and lengths of the hair, demonstrating effective lathering. The background is entirely out of focus. This scene is visually very similar to scene 3 but implies the use of the new product. The lighting is bright and clean. A text overlay reads: 'to solve a need for ourselves.'.
0:23b roll product sharing A medium shot captures two young adult males in a brightly lit, casual indoor setting. One man (the main speaker from scene 1) is squeezing the white 'HIGHLAND THE WASH' pump bottle, dispensing a small amount of product into the open, cupped palm of the other man (similar to speaker 2, but without glasses here). Both are wearing t-shirts. A brown cardboard box is visible, slightly out of focus, in the background. Their interaction suggests a shared experience and product approval. The lighting is soft and natural. A text overlay reads: 'And we're just incredibly excited'.
0:24b roll product application close up An extreme close-up shot focuses intently on two pairs of hands rubbing a white, creamy substance into their palms. The substance is being spread evenly, indicating thorough application. One hand has a small, minimalist tattoo on the wrist. The background is blurred and light, keeping the focus on the product and its texture. The lighting is bright and clean, highlighting the smooth, rich consistency of the product. A text overlay reads: 'to now release this into the world for shower'.
0:25b roll product design review A medium shot shows two young adult males standing side-by-side in a modern office or design studio. They are looking intently at two large, sleek computer monitors mounted on a desk. One screen displays a 3D rendering or digital mockup of the 'HIGHLAND THE WASH' product bottle, while the other appears to show documents, specifications, or possibly research. The man on the right holds an actual product bottle in his hand. The setting includes minimalist decor and natural light from a window. A text overlay reads: 'takers everywhere.'.
0:26talking head social proof The first young adult male speaker returns, seated in the same brightly lit room with a plain white background. He is positioned from the waist up, addressing the camera directly, holding the white 'HIGHLAND THE WASH' pump bottle in his right hand. His expression is enthusiastic and proud as he talks about the product's success and positive reception. The wooden coffee table and product box are visible. The lighting is soft and even. A text overlay scrolls to reveal multiple claims: 'We've already sold thousands of these. We're racking up five-star reviews. We've gotten some pretty crazy press already for the watch.'.
A rapid-fire montage of digital customer reviews appears, fading in and out quickly over a white background. The text overlays show snippets of positive feedback, star ratings (e.g., '5 stars'), and 'Verified' badges. One review snippet is visible at the top: 'Tyler Sweetser Verified Noticed the difference. By day one I noticed a difference in my after using the Wash. My hair feels better'. The overall aesthetic is clean and modern, focusing on text and graphic elements. A text overlay reads: 'The Best Shampoos for Every Hair Type'.
The rapid montage of digital customer reviews continues, with different snippets of positive feedback and star ratings overlapping and moving across the screen on a white background. One visible snippet reads: 'Kevin Krebs Verified Highland Wash I've tried a variety of different time (50 yrs). The Highland doesn't but not oily. Thank you Highland'. The visual effect is dynamic, emphasizing the volume of positive testimonials. A text overlay dynamically appears over the reviews: 'Noticed the difference.'.
0:32press clipping display A full-screen digital display of a press article or website feature, showcasing the 'HIGHLAND THE WASH' product. The headline is prominent: 'The Best Shampoos for Every Hair Type', with a sub-headline 'Best Overall Shampoo: Highland The Wash Shampoo'. The product bottle is clearly depicted on the page, alongside a 'MEN'S JOURNAL Grooming Awards 2023' badge. The text provides a brief positive description of the product. The background is white, presenting a clean and professional layout. A text overlay shows the full title of the press snippet.
0:34talking head money back guarantee The first young adult male speaker returns, seated in the same well-lit room with a plain white background, positioned from the waist up, addressing the camera directly. He holds the white 'HIGHLAND THE WASH' pump bottle in his right hand. His expression is reassuring and confident as he delivers a money-back guarantee. The wooden coffee table and product box are visible. The lighting is soft and even. A text overlay reads: 'If you don't love it as much as we do,'.
0:36b roll combing hair with product A close-up, overhead shot focuses on a person's dark, wet hair being carefully combed through with a wide-toothed black comb. The hair is covered in a thick, white lather, which the comb is distributing evenly. The comb glides smoothly through the hair, suggesting softness and manageability provided by the product. The background is dark and out of focus, emphasizing the action. The lighting is bright and direct, highlighting the lather. A text overlay reads: 'we'll give you your money back. No questions asked.'.
0:37product shot money back An extreme close-up shot of the white pump bottle of 'HIGHLAND THE WASH', lying at an angle on a textured, deep black background. The yellow stag antler logo and product name, 'THE WASH', are clearly visible. The product appears pristine and well-designed. The lighting is focused on the bottle, creating subtle highlights and shadows that emphasize its form. The text overlay prominently states: 'No questions asked.'.
0:38outro brand splash The scene transitions to an animated, textured background of dark liquid with white foam and bubbles, resembling soapy water. The word 'HIGHLAND' in clean, white capital letters appears centrally on the screen, fading in against the dynamic, bubbling dark background. The animation of the bubbles is subtle, giving a sense of movement. The color palette is dark blue-grey and white, maintaining a sophisticated and clean brand image. This serves as a concluding brand splash. The previous text overlay 'No questions asked.' is still visible for a brief moment before the brand name appears.
