0:00woman in chip aisle shopping A medium shot captures a woman from the chest up, positioned slightly to the right of the frame, facing left as she examines shelves filled with various snack bags. She is holding a large bag of chips in her left hand, partially obscured by the bottom of the frame, and appears to be placing it into a shopping cart. The background is dominated by rows of brightly colored chip bags on metal shelving units, characteristic of a supermarket aisle, with a '2/$10' sale sign visible. The lighting is bright and even, typical of indoor retail fluorescent lights. The overall color palette is vibrant due to the snack packaging. White text overlay on the bottom left reads "Between busy days". The camera is static.
0:01girl reaching for cereal A medium-wide shot from behind and slightly to the right shows a young girl reaching up to a high shelf in a cereal aisle, attempting to grasp a box of 'Frosted Flakes'. Her back is mostly to the camera, emphasizing her interaction with the products. The background is filled with colorful cereal boxes, creating a busy and bright atmosphere. The store's white tile floor and fluorescent lighting are visible, indicating an indoor supermarket setting. The shot highlights the difficulty of reaching the item, subtly suggesting the 'picky eating' challenge mentioned in the text. White text overlay at the bottom reads "and picky eating,". The camera is static.
0:02woman walking chip aisle A full shot captures a woman walking away from the camera down a bright supermarket chip aisle. She is on the left side of the aisle, looking towards the shelves on her right, which are stacked high with various brands and flavors of chips. The aisle is well-lit with overhead fluorescent lights, creating a clean and expansive feel. The white tile floor reflects the light, and the metal shelving units extend into the background, giving a sense of depth to the long aisle. White text overlay at the bottom reads "I realized we probably". The camera is static.
0:03girl in shopping cart on phone A wide shot shows a young girl sitting in the upper basket of a red Target shopping cart, engrossed in her phone. The cart is positioned in a wide, brightly lit supermarket aisle with white tile flooring. Shelves to the left are stocked with blankets and home goods, while the right side of the aisle recedes into the distance, showing other customers and products. A large pack of bottled water is visible on the bottom rack of the cart. The scene conveys a sense of waiting or distraction. White text overlay at the bottom reads "weren't getting everything we needed". The camera is static.
0:05woman walking chip aisle panning A medium-wide shot follows a woman as she walks down a supermarket chip aisle, appearing to browse the extensive selection. The camera pans slowly to the right, keeping her in the center-left of the frame. She is looking at the chip bags on the shelves, which are vibrant with various colors and brands. The aisle is well-lit, highlighting the abundance of products. The white tiled floor and the metallic shelving units contribute to the typical supermarket aesthetic. White text overlay at the bottom reads "I've been paying". The audio features a voiceover describing a problem. The scene continues to build on the 'problem setup' of not eating well.
0:06woman examining chips again A medium shot focuses on the woman from the chest up, positioned slightly to the right of the frame, facing left as she examines shelves filled with various snack bags. She is holding a large bag of chips in her left hand, appearing to place it into a shopping cart. The background is dominated by rows of brightly colored chip bags on metal shelving units, typical of a supermarket aisle, with a '2/$10' sale sign visible. The lighting is bright and even. White text overlay on the bottom left reads "more attention to how drained we've been feeling". The camera is static.
0:07chip aisle close up low energy A medium close-up shot focuses on a section of a supermarket chip aisle, filled with bags of various potato chips like Lays and Cheetos. The products are neatly arranged on metal shelves. Bright overhead fluorescent lighting illuminates the colorful packaging. Price signs such as '2/$8' are visible, indicating sales. The camera slowly zooms out from a slight upward angle, revealing more of the shelf. White text overlay on the bottom reads "low energy,". The scene's primary focus is on the products, implicitly linking to the earlier 'drained' feeling.
0:08chip aisle close up trouble focusing A medium close-up shot of another section of a supermarket chip aisle, densely packed with various chip bags, including Kettle Cooked and Lays brands. The products are displayed on metal shelves under bright fluorescent lighting, creating a clean and organized visual. Sale signs like '2/$6' are prominently featured. The camera is static, allowing the viewer to take in the details of the product selection. White text overlay on the bottom reads "trouble focusing,". This scene continues to illustrate the context of the unhealthy eating habits mentioned in the voiceover.
0:09woman walking chip aisle again A full shot captures the woman walking away from the camera down a brightly lit supermarket chip aisle. She is on the left side of the aisle, looking towards the shelves on her right, which are stacked high with various brands and flavors of chips. The aisle is well-lit with overhead fluorescent lights, creating a clean and expansive feel. The white tile floor reflects the light, and the metal shelving units extend into the background, giving a sense of depth to the long aisle. White text overlay at the bottom reads "and not always eating the best". The camera is static.
0:11girl in shopping cart on phone again A wide shot shows a young girl sitting in the upper basket of a red Target shopping cart, engrossed in her phone. The cart is positioned in a wide, brightly lit supermarket aisle with white tile flooring. Shelves to the left are stocked with blankets and home goods, while the right side of the aisle recedes into the distance, showing other customers and products. A large pack of bottled water is visible on the bottom rack of the cart. The scene conveys a sense of waiting or distraction. White text overlay at the bottom reads "When I looked into it,". The camera is static.
0:12woman examining vitamins in aisle A medium close-up shot frames a woman in a vitamin aisle, holding a light blue and white bottle of vitamins and carefully reading the label. She is positioned slightly to the right, with her head tilted, indicating focus. The background shows rows upon rows of colorful vitamin bottles and supplements on white metal shelves, characteristic of a health and wellness section in a large store. The bright overhead lighting illuminates the products and the woman. White text overlay at the bottom reads "I learned nutrient gaps can play a role in all of that". The camera is static.
0:14shopping cart in vitamin aisle A low-angle POV shot shows a red Target shopping cart moving through a brightly lit vitamin and supplement aisle. The camera is attached to the cart, moving forward, simulating the shopper's perspective. The shelves on both sides are neatly stocked with various bottles and packages of health products, featuring a wide range of colors. The clean white tile floor and overhead fluorescent lights create a typical large retail store environment. White text overlay at the bottom reads "So I ran to Target". This scene serves as a transition, showing the journey to find a solution.
0:16woman holding multivitamin smiling A medium close-up shot features the woman from the previous scenes, now smiling and holding a light blue and white bottle of vitamins labeled 'First Day Women'. She is looking towards the camera with a happy and confident expression. The vitamin aisle, with its colorful array of products, serves as the background, slightly blurred to keep focus on the woman and the product. The bright store lighting highlights the product. White text overlay at the bottom reads "and grabbed the Women's Multivitamin for me". This scene shows the selection of the product, conveying satisfaction.
0:18teenager holding multivitamin excited A medium close-up shot features the young girl, now holding a similar light blue and white bottle of vitamins, specifically labeled 'First Day Teen Multi'. She has a wide, excited smile and her mouth is open, expressing genuine happiness. She is looking towards the camera. The vitamin aisle with its colorful products is the background, slightly blurred. The bright store lighting adds to the cheerful mood. White text overlay at the bottom reads "and the teen multivitamin for my teen". This scene mirrors the previous one, highlighting the product for a different demographic.
0:20vitamins and groceries in cart An overhead close-up shot looks directly into a red Target shopping cart, which is filled with various grocery items. Prominently featured are two bottles of 'First Day' vitamins, a large bag of baby spinach, a loaf of bread, a bunch of bananas, green grapes, a block of cheddar cheese, and a gallon of water. The items are arranged somewhat haphazardly, indicating a real shopping trip. The bright red of the cart provides a strong color contrast to the fresh produce and product packaging. White text overlay at the bottom reads "They're science-backed,". The camera is static.
0:21gummy vitamins on cutting board A high-angle close-up shot shows a small pile of colorful gummy vitamins on a light wooden cutting board. The gummies are in shades of dark red, orange, and purple, some with a slightly textured, berry-like appearance. The background is a blurred, light countertop. The lighting is soft and natural, emphasizing the texture and color of the gummies. White text overlay at the bottom reads "thoughtfully made,". The camera is static.
0:21mother and daughter eating gummies A medium shot shows the woman and girl from previous scenes in a brightly lit kitchen. The woman (presumably the mother) is on the left, holding a blue cup and smiling at the girl on the right. The girl is playfully biting into a gummy vitamin with a happy expression. The kitchen features white cabinets, stainless steel appliances, and a light-colored countertop, suggesting a clean and modern home environment. The interaction is warm and affectionate. White text overlay at the bottom reads "and not packed with". The camera is static.
0:23vitamin shelf artificial colors A wide shot captures a section of a brightly lit vitamin and supplement aisle in a supermarket. The shelves are densely packed with a variety of colorful bottles and packages. The upper shelves feature more muted packaging, while the lower shelves display a vibrant array of gummy vitamins and supplements in diverse colors like blue, yellow, orange, and pink. The store's white tile floor and fluorescent ceiling lights are visible. White text overlay at the bottom reads "artificial colors or". The camera slowly pans downwards, revealing more of the lower shelves. This scene visually contrasts the product's benefits with common alternatives.
0:24vitamin shelf unnecessary ingredients A medium shot focuses on the lower shelves of a vitamin and supplement aisle, packed with a colorful assortment of gummy vitamin bottles in blues, yellows, pinks, and reds. The products are neatly arranged on white metal shelves. The background shows more of the brightly lit store environment. White text overlay at the bottom reads "unnecessary ingredients". The camera is static. This scene continues to visually support the benefits of the featured product.
0:25woman scanning item at checkout A medium shot captures the woman at a self-checkout station in a Target store. She is standing next to a red shopping cart, which is full of groceries and has a pack of bottled water on its lower rack. She is scanning a light blue and white vitamin bottle on the checkout scanner. The checkout area is busy, with other stations visible in the background and festive holiday decorations hanging from the ceiling. Bright overhead lighting illuminates the scene. White text overlay at the bottom reads "And with the buy one, get one free deal". The camera is static.
0:27woman bagging item at checkout A medium-wide shot shows the woman at a self-checkout station. She has just scanned a light blue and white vitamin bottle and is placing it into a white plastic shopping bag on the counter. Her red shopping cart, still full of groceries and bottled water, is to her left. The background shows other self-checkout stations and festive holiday decorations, including red and white striped candy canes and balloon ornaments. The store is brightly lit. White text overlay at the bottom reads "at Target, it was the perfect time to try them". The camera is static.
0:29hand picking red gummy An overhead close-up shot shows a hand reaching into a blue plastic container to pick up a red, berry-shaped gummy vitamin. The container is half-full of these red gummies, which have a glossy, textured surface. The background is a clean, light gray surface. The lighting is bright and even, highlighting the product. White text overlay at the bottom reads "3-in-1 Probiotic". The scene is a direct product showcase, emphasizing the appealing form of the vitamins.
0:30hand picking orange gummy An overhead close-up shot shows a hand reaching into a blue plastic container to pick up an orange, textured gummy vitamin. The container is half-full of these orange gummies, which appear slightly translucent and rounded. The background is a clean, light gray surface. The lighting is bright and even, highlighting the product. White text overlay at the bottom reads "Calming Magnesium". This scene continues the product showcase, demonstrating another variety of the vitamins.
0:31hand picking dark gummy An overhead close-up shot shows a hand reaching into a blue plastic container to pick up a dark red/brown, textured gummy vitamin. The container is half-full of these dark gummies, some appearing ribbed or shaped like small acorns. The background is a clean, light gray surface. The lighting is bright and even. White text overlay at the bottom reads ""No Junk"™ Multi". A circular graphic label, 'NO JUNK', is also visible on the right. This scene completes the product showcase of different gummy varieties.
0:32target logo end card A static, bold graphic displays the iconic red Target bullseye logo centered on a pure white background. The logo consists of two concentric red circles with a solid red dot in the middle. The clean design makes the brand immediately recognizable. The scene is bright and minimalist, serving as a clear brand identifier. The camera is static.
0:33product display with offer A static, brightly lit graphic features three 'First Day' vitamin bottles arranged horizontally on a light blue and white abstract background. Each bottle is labeled for 'Women', 'Kids', and 'Teens', with specific product names like 'Pre+Post Probiotic', 'The Multi', and 'Nighttime Reset Magnesium'. Fresh fruit, including peach slices, raspberries, and a grapefruit half, are artistically placed around the bottles, hinting at natural ingredients. Above the products, white text reads "Real results you can taste & feel.". Below, a prominent red button with white text states "Buy 1 Get 1 Free at Target". The overall aesthetic is clean, fresh, and modern. The camera is static.
