0:00intro phone case problem dark background The scene opens with a close-up on the lower half of a person's face, partially obscured by their phone, which they are holding with both hands. The person has long, dark reddish-brown hair. Their attire is dark, possibly a jacket or hoodie. The background is dimly lit and out of focus, suggesting an indoor or shaded outdoor setting. Overlayed on the video is a large white text box with a black border, containing the initial part of a problem statement. Below this text box, three generic phone cases are displayed on a white background: one dark blue, one light pink, and one bright red. The lighting is soft and ambient, with no harsh shadows. The overall mood is serious and thought-provoking due to the text overlay.
0:01intro phone case problem light background The scene transitions to a different person, a woman, also holding a phone. She is positioned slightly to the right of the frame, looking down at her phone with a neutral expression. She has dark hair styled in a bob and is wearing a rust-colored top and a long, light-colored beaded necklace. The background is blurred, showing what appears to be an indoor setting with warm, ambient lighting. The same white text box with a problem statement is overlayed, partially obscuring her face, along with the three generic phone cases at the bottom of the screen. The focus remains on the phone cases and the overlaid text, reinforcing the problem statement.
0:04phone being used and dropped This is a rapid cut montage showing two distinct actions related to phone usage and disposal. The first shot is a close-up of hands with painted nails, typing on a smartphone screen, emphasizing active use. The second shot abruptly cuts to a phone being dropped into a toilet bowl, partially submerged in water, highlighting quick disposal. The lighting is bright and clear in both snippets, drawing attention to the action. Text overlay 'we threw away' appears quickly.
0:04plastic waste on beach The camera presents a wide, slightly elevated shot of a vast expanse of beach completely covered in various plastic waste, including bottles, bags, and unidentifiable debris. The sand is barely visible beneath the layers of trash. The ocean's edge with light blue water can be seen in the distance, under a somewhat hazy, bright sky. The predominant colors are whites, blues, and grays from the plastic, contrasting with the muted tones of the natural environment. The scene is static, capturing the overwhelming scale of pollution. White text, '1.6 billion', followed by 'phone cases', appears in the center of the screen.
0:07plastic waste in river and mountain The scene begins with a wide, slightly downward-angled shot of a riverbed choked with plastic waste and debris, surrounded by sparse green vegetation. The water in the river is cloudy and appears to be flowing slowly. The lighting is natural daylight, casting soft shadows. This transitions to an aerial wide shot of a rugged mountain landscape, possibly after a landslide, with a winding river below and a road on the side. There's significant debris and erosion visible. The text 'Enough plastic to' then 'circle the Earth' appears, followed by 'twelve times', emphasizing the scale of the environmental impact. The camera slowly pans across the landscape.
0:09vast ocean plastic dump An extremely wide aerial shot showcases an immense, desolate landscape where the ground is entirely covered by a seemingly endless sea of plastic debris. The perspective is high, giving a sense of overwhelming scale. The plastic items are varied in color, mostly light tones, creating a textured carpet across the terrain. A faint coastline or horizon line is visible in the far distance under a bright, diffused sky. The text 'They'll still be here' is presented, followed by 'in 2525', underscoring the long-term persistence of plastic waste. The camera remains static, letting the sheer quantity of waste speak for itself.
0:11plastic pellets close up The shot is an extreme close-up of countless small, irregularly shaped plastic pellets, varying in shades of blue and white, scattered across a flat surface. The texture is rough and granular. The lighting is bright and even, highlighting the individual pieces of plastic. The text 'Your case?' appears in the center, prompting the viewer to consider the origin of their own phone accessories. The focus is sharp on the pellets, creating a stark visual reminder of the raw material for plastic products.
0:12plastic manufacturing machine A dark, industrial setting is shown with a machine actively extruding a molten, bright orange plastic material into a specific shape. The background is out of focus, suggesting a factory environment. The focused action is the continuous formation of the orange plastic, which is glossy and appears warm. The lighting highlights the plastic material against the darker machinery. The text 'It was manufactured' appears in the middle of the screen, linking the plastic pellets to the manufacturing process.
0:13people cleaning plastic waste An aerial shot captures three individuals dressed in blue shirts and blue gloves, actively engaged in collecting plastic debris from a heavily polluted sandy area, possibly a beach or landfill. They are working around a large white collection bag that is partially filled with waste. The ground is a mix of sand and various types of plastic trash. The lighting is natural and bright, showing the effort involved in cleanup. The text '5,000 miles away' is overlayed, implying the global journey of these materials.
0:14cargo ship at sea An overhead aerial view shows a massive cargo ship, laden with numerous colorful shipping containers, navigating through calm, deep blue ocean waters. The ship leaves a distinct white wake behind it. On either side of the cargo ship, two smaller, faster boats are also creating white wakes, perhaps escorting or passing by. The sky is bright and clear, reflecting a serene yet powerful image of global transportation. The text 'Shipped across oceans' is displayed, connecting the manufacturing to worldwide distribution.
0:15plastic pollution underwater The camera is positioned underwater, looking upwards towards the surface. Numerous pieces of plastic debris, including bags, bottles, and other indistinguishable items, are floating suspended in the clear, blue ocean water. Sunlight filters down from above, creating shimmering patterns on the water's surface and illuminating the plastic. The scene evokes a sense of sadness and environmental damage. The text 'already drowning in plastic' is displayed, directly addressing the visible pollution.
0:17adult and baby hands together A close-up shot focuses on an adult hand gently holding a baby's hand, symbolizing generational connection and the long-term impact of current actions. The hands are soft and lightly textured, with the baby's small fingers grasping the adult's. The background is softly blurred, possibly a light-colored blanket or clothing. The lighting is warm and tender, creating an intimate and emotional atmosphere. The text 'It'll outlive your great great grandchild' is displayed, with 'great' specifically overlaid on the hands, emphasizing longevity.
0:18woman on bed with phone A young woman with curly dark hair and light skin sits cross-legged on a bed, dressed in a teal or light blue collared shirt and blue jeans. She is focused on her smartphone, which she holds in both hands, with a contemplative expression. The room has soft, somewhat dim lighting, with light coming from a window covered by blinds in the background. A table lamp with warm light and a plant are visible on a bedside table. The text 'For what?' is first displayed, followed by 'Two years of protecting a phone you'll replace anyway', questioning the value of short-term phone case use. The shot is stable and medium-framed.
The scene is an extreme close-up of a windowpane, covered with numerous, irregularly shaped raindrops. The glass surface appears slightly textured by the water. The background through the window is heavily blurred and dark, suggesting an overcast day or nighttime. The lighting is dim, emphasizing the droplets and creating a somber mood. The text 'It might feel hopeless' is displayed, reinforcing the negative sentiment and sense of despair associated with the problem.
0:22earth from space darkening An animated wide shot shows planet Earth, with its distinct blue and white cloud patterns, slowly rotating against the vast, dark expanse of space, dotted with distant stars. A smaller, grayish moon is visible to the left of Earth. As the scene progresses, the Earth appears to subtly darken or dim, adding to the feeling of foreboding. The text 'Like we're past the point of no return' appears, with 'no return' highlighted, accentuating the gravity of the environmental crisis. The camera slowly zooms out, increasing the sense of cosmic scale and isolation.
0:25blue sky with flowers The camera captures a vibrant blue sky from a low angle, framed by delicate white flowers with soft green foliage around the edges of the frame. The flowers are in sharp focus, while the sky provides a clear, expansive backdrop. The lighting is bright and natural, suggesting a sunny day, creating a sense of hope and natural beauty. The text 'We're not.' appears, offering a direct contradiction to the previous scene's despair and signaling a shift in tone towards a solution.
0:26stack of patterned phone cases A hand holds a fanned-out stack of three colorful and distinctively patterned phone cases against a blurred background of green foliage. The top case features a design with lemons and blue and white checkered patterns. The middle case has pink ladybugs on a pink background. The bottom case showcases red strawberries on a pink background. The cases are held at a slight angle, allowing their vibrant designs to be clearly seen. The lighting is bright and natural, enhancing the cases' colors. The text 'Pela changes the equation:' is displayed, introducing the brand and its solution.
0:27close up green plants An extreme close-up shot focuses on a dense cluster of vibrant, light green plant leaves, possibly oregano or a similar herb, with soft, diffused lighting. The shallow depth of field blurs the background, emphasizing the fresh, natural texture of the leaves. The lighting is bright and natural, highlighting the healthy appearance of the plant. The text 'Plants become cases,' appears, starting the explanation of Pela's compostable material.
0:28hand holding pela cases outdoor A hand holds three stylish Pela phone cases, fanned out, against a blurred outdoor patio background with white furniture and green foliage. The cases feature distinct patterns: one with pastel floral motifs, another with scattered red berries, and a third with a wood grain texture. The lighting is bright and natural, showcasing the cases' vibrant designs and emphasizing their connection to nature. The text 'cases,' is displayed, continuing the narrative of the transformation process.
0:29pink pela case on soil An overhead shot shows a single pink Pela phone case resting flat on dark, rich soil, surrounded by a faint, blurred green border of foliage. The case appears slightly worn or dusty, implying interaction with the natural environment. The lighting is even and natural, highlighting the texture of the soil and the case. The text 'cases become compost,' is displayed, illustrating the next stage in the product's lifecycle.
0:30composted pela case in soil A close-up shot focuses on broken, fragmented pieces of a pinkish-brown phone case, actively decomposing and blending into dark, nutrient-rich soil. Lush green plant life, possibly small sprouts or moss, is visible growing around and through the disintegrating material. The scene clearly depicts the process of composting, where the case is returning to nature. The lighting is soft and natural. The text 'and compost becomes life.' concludes the lifecycle explanation.
A dynamic shot features a powerful waterfall cascading rapidly over dark, wet rocks. The water is white and foamy as it plunges downwards, creating a sense of energy and renewal. The rocks are dark and textured, contrasted by the bright, rushing water. The lighting is natural, enhancing the raw beauty of the scene. The text 'life.' appears, concluding the cycle and reinforcing the product's natural origins and return to the earth.
0:33scorpion phone case detail A hand, adorned with a silver ring on the index finger, holds up a phone case with a striking and artistic design. The case features a detailed, golden-orange scorpion surrounded by dark floral patterns, all set against a deep blue or purple background. The background behind the hand is a blurred, light-colored woven or textured pattern. The lighting is soft and warm, highlighting the intricate details of the case. The text 'Strong as nature intended,' is displayed, emphasizing durability.
0:34patterned phone case grid design A hand, adorned with a silver ring, holds up a vibrant yellow phone case featuring a grid of various small, colorful, nature-themed illustrations. These illustrations include elements like palm trees, fruit slices, sun, and leaves, each within its own miniature square. The background is blurred, showing a light-colored, textured wall. The lighting is bright and natural, making the colors pop. The text 'tough enough for life,' highlights the product's resilience and durability.
0:35rotating yellow phone case A hand with a silver ring gently rotates a plain, solid mustard yellow phone case, showcasing its smooth texture and minimalist design. The case has a camera cutout and appears to be made of a flexible yet sturdy material. The background is a blurred, light-colored, textured surface with a hint of dark vertical lines. The lighting is soft and even, highlighting the case's color and form. The text 'gentle enough to return to earth.' appears, reiterating its compostable quality.
0:36bending yellow phone case A hand with multiple rings, including a prominent silver ring with a blue stone, demonstrates the flexibility of a solid mustard yellow phone case by gently bending and manipulating it. The case shows significant give, highlighting its rubber-like properties. The background is a blurred, light-colored, textured surface. The lighting is bright and direct, clearly showing the case's material characteristics. The text 'It bounces like rubber, protects like steel,' appears, emphasizing both its flexibility and protective qualities.
0:38blue patterned phone case A hand, adorned with a large turquoise and silver ring, holds and rotates a dark blue phone case featuring an intricate pattern of green moths and white dotted shapes. The case has cutouts for the camera and buttons. The background is blurred, showing a light-colored wall with vertical lines, possibly a textured curtain or artwork. The lighting is bright and even, showcasing the detailed design and smooth finish of the case. The text 'and looks good while doing it.' is displayed, highlighting the aesthetic appeal.
0:39floral phone case with accessories An overhead flat lay shot displays a smartphone fitted with a brightly colored floral Pela case (blue background with pink, yellow, and green flowers) resting on a soft pink fabric surface. Beside the phone, there's a pair of stylish white cat-eye sunglasses and a gold bracelet with small charms. The composition is aesthetically pleasing, suggesting a lifestyle product. The lighting is soft and diffused, creating a chic and feminine mood. The text 'Together,' appears, initiating the message about collective impact.
0:40woman mirror selfie with phone case A young woman, with long dark hair and wearing a light pink sleeveless top and yellow high-waisted shorts, is captured in a mirror selfie. She holds a smartphone with a vibrant floral Pela case, visible in the mirror's reflection. She has a bright, confident smile and is adorned with statement earrings and a bracelet. The background shows part of a room with a window and a purple curtain, giving a sense of being in a home. The lighting is natural and bright. The text 'we've already prevented waste equal to 100 million plastic bags' is displayed, highlighting the brand's positive environmental impact.
0:42woman holding phone by plants The same young woman from the previous scene is now seen in a medium shot, holding her smartphone with the floral Pela case, looking slightly to the side with a gentle smile. She is positioned next to a shelf filled with potted plants and flowers, possibly in a garden center or boutique. The background suggests an indoor retail environment with natural elements. The lighting is soft and natural. The text '100 million plastic bags' is displayed, continuing the statistic about waste prevention.
0:43hands placing phone case on ground An overhead shot focuses on a pair of hands gently placing a plain, light green phone case onto a dry, sandy-brown ground or soil. The hands are careful and deliberate in their action. The ground is textured with small pebbles and grains of sand, and some sparse dry vegetation might be present. The lighting is natural and bright, creating clear shadows. The text 'That's millions of phone cases that became compost' appears, explaining the benefit of Pela's compostable material.
0:45phone case buried and revealed The scene is an overhead shot, initially showing a light green phone case partially covered by loose, dry, sandy soil. Hands then carefully move the soil away, fully revealing the phone case, which appears clean and intact despite being buried. This visual demonstrates that the case can be returned to the earth without becoming trash. The lighting is natural and direct, casting soft shadows. The text 'became compost instead of trash' explains the action.
0:47green phone case on sand An overhead shot presents a simple, light green phone case lying flat on a textured, sandy-brown surface with small natural particles. The case is empty and clean, with minimal shadows, indicating bright, even lighting. The background is a uniform expanse of the sand. The text 'changing the world shouldn't cost the earth' is displayed, reinforcing the brand's eco-friendly mission and value proposition.
0:49pink phone case on bricks An overhead shot shows a plain, light pink phone case lying on a surface of red-brown brick paving. The bricks have visible mortar lines and some texture, indicating outdoor or garden paving. The phone case is empty and clean. The lighting is bright and natural, creating soft shadows. The text 'shouldn't cost the earth' is reiterated, reinforcing the brand's core message.
0:49green phone case on wood chips An overhead shot displays a plain, light green phone case resting on a bed of light brown wood chips and natural debris. The wood chips vary in size and color, creating a natural, rustic texture. The phone case is empty and clean, with soft, natural lighting creating minimal shadows. The text 'Your planet, your choice' is displayed, offering a direct call to action and emphasizing consumer agency in environmental decisions.
0:50woman holding blue patterned case A close-up shot focuses on a woman's mid-section, specifically her hands and torso. She is wearing a dark blue athletic top and white bottoms. She holds a light blue Pela phone case with an intricate white pattern of diverse elements like cacti, shells, stars, and snakes. The background is blurred, showing bright green foliage, indicating an outdoor setting. The lighting is bright and natural. The text 'Click the link' is displayed, serving as a direct call to action.
0:51woman holding purple plain case A close-up shot of a woman's mid-section, similar to the previous scene. She is wearing a lavender purple athletic top and darker purple bottoms. She holds a plain, solid lavender purple Pela phone case, showcasing its smooth texture and color. The background is blurred, revealing bright green foliage, again suggesting an outdoor setting. The lighting is bright and natural. The text 'Pela case' is displayed, directly naming the product.
0:52woman holding patterned case smiling A medium shot captures a young woman, with long dark hair, wearing a white top, holding up a yellow Pela phone case with small, colorful, square-framed illustrations (fruits, palm trees, suns) directly to the camera. She smiles warmly and engagingly, making eye contact. She is wearing multiple rings on her fingers. The background features an artistic wall mural depicting birds and stylized foliage, adding a vibrant and natural touch. The lighting is bright and appealing. The text 'and join the movement' is displayed, acting as a final call to join the brand's mission.
