0:00Staff helping child choose plush
A medium shot captures a friendly female Build-A-Bear staff member, wearing a grey t-shirt and a dark blue apron, smiling down at a young girl. The staff member holds a shimmering white reindeer plush with silver antlers, showing it to the child. The child, whose face is partially out of frame on the left, is holding a fluffy light brown and white dog plush. The background is filled with shelves displaying various colorful plush toys and accessories under bright, overhead lighting typical of a retail store. The overall atmosphere is joyful and engaging, with a warm color palette dominated by the various plush toys. Text overlay "There's no better way to gear up for" is visible at the bottom.
0:01Toddler heart ceremony
A medium shot focuses on a toddler standing in front of a bright blue stuffing machine with a clear plastic top, where cotton stuffing is visible. The toddler, seen from the waist up, is wearing a light pink long-sleeved top and patterned light-colored pants. They are holding a small red heart and are in the process of putting it into a small opening on the blue machine. The background shows parts of the store, including a white and red patterned wall panel below the stuffing machine and some plush toys in the upper right. Bright, even overhead lighting illuminates the scene. The child's expression is focused and happy, contributing to a playful and exciting atmosphere. Text overlay "the holidays than a trip to Build-A-Bear" is visible at the bottom.
0:02Heart ceremony assistance
This medium shot features a woman, possibly a Build-A-Bear staff member, kneeling and assisting a young girl with a white reindeer plush toy. The woman, wearing a blue apron, gently guides the child's hands as they carefully place a small red heart into an opening on the plush toy. The white reindeer has silver antlers and large blue eyes. The young girl wears a light pink or beige long-sleeved top and white pants. The background shows store shelving with various plush clothes, specifically red and green festive items, suggesting a holiday theme. The lighting is bright and even, highlighting the detailed interaction. The scene conveys a tender and cooperative moment, with text overlay "with your little one" briefly visible.
0:04Toddler exploring with plush
The scene opens with a wide shot of a toddler walking away from the camera down a wide wooden-floored aisle in the Build-A-Bear store, surrounded by colorful shelves of plush toys. The child is wearing a puffy mint-green jacket with gold speckles and grey pants. They then turn to face the camera, now in a medium shot, holding a shimmering white reindeer plush with silver antlers in their arms. The toddler's face is curious and engaged as they look around the store, which is well-lit with bright overhead lighting. The wooden floor and vibrant merchandise create a playful and inviting atmosphere. Text overlay "This holiday season" is visible at the bottom, followed by "I decided".
0:06Entering Build-A-Bear
A wide, slightly low-angle shot captures an adult woman from behind as she approaches and enters the Build-A-Bear Workshop store. The store's facade is prominently featured, with its distinctive yellow walls, a large teddy bear logo, and "BUILD-A-BEAR WORKSHOP" written in large, colorful letters. Glass doors reveal the brightly lit interior of the store, packed with plush toys and displays. The woman is wearing a light brown trench coat over dark clothing. The setting is a shopping mall, with typical mall floor tiling. The lighting is bright, with the store itself glowing from within, creating an inviting entrance. Text overlay "to join Build-A-Bear" is visible at the bottom.
0:07Family stuffing plush
A medium shot shows a heartwarming family moment inside the Build-A-Bear Workshop. A woman, possibly a mother, kneels on the wooden floor, focused on stuffing a plush toy with the help of a small child. The woman is wearing a white long-sleeved top with gold button details and holds a doll in a red dress. The child next to her, wearing a red sweater dress, is also actively participating. In the background, another small child stands nearby, and a man can be seen further back, suggesting a family outing. The stuffing process involves a yellow bucket and a black machine on the floor. Bright overhead lighting fills the store, which is vibrant with displays of toys. Text overlay "to create this" is visible at the bottom.
0:08Happy child with reindeer plush
A medium close-up shot captures a young girl from the chest up, holding a white, shimmering reindeer plush toy with silver antlers and large blue eyes. The girl has dark brown hair and is wearing a black long-sleeved top and a yellow beaded necklace. She is smiling broadly and looking slightly off-camera, radiating joy and pride in her new toy. The background is slightly blurred but shows typical Build-A-Bear store shelves with various colorful plush items under bright lighting. The scene's color palette is cheerful, emphasizing the child's happiness. Text overlay "amazing experience" is visible at the bottom.
0:09Woman choosing outfits
This medium shot features an adult woman, seen from the waist up, happily showcasing various Build-A-Bear items. Initially, she holds up two miniature red Santa Claus outfits, smiling directly at the camera. The scene then transitions slightly, showing her holding a fluffy light brown bear plush in one arm and one of the small red Santa outfits in the other. She continues to smile, displaying enthusiasm. She wears a long light brown trench coat over a black dress or top. The background is a brightly lit Build-A-Bear store, with shelves displaying numerous colorful plush toys and accessories, adding to the festive atmosphere. Text overlay "I love being able" then "to create fun memories" is visible at the bottom.
0:11Toddler receiving plush
A medium close-up shot focuses on a toddler, wearing round black-framed glasses, as they look with wide eyes at a white, shimmering reindeer plush being presented to them. The toddler is wearing a puffy mint-green jacket with gold speckles, similar to an earlier scene, and is holding the plush with one hand. Another person's hand is visible, offering the plush. The background is a brightly lit Build-A-Bear store, with shelves filled with colorful plush toys and clothes. The toddler's expression is one of innocent wonder and excitement. The text overlay briefly shows "with my girls".
0:12Baby hugging bear
A medium close-up shot captures a baby or very young toddler from a slightly low angle, lovingly hugging a medium-sized brown teddy bear. The child is wearing a white long-sleeved top and light brown shorts or pants. They are seen in profile, with their cheek pressed against the soft fur of the teddy bear, looking up with a sweet, content expression. The background is blurred, showing warm yellow horizontal slats, typical of a Build-A-Bear display, under soft, warm lighting. The scene evokes a feeling of comfort and affection. Text overlay "and I know this is one" is visible.
0:13Selecting plush clothes
A medium shot shows a woman, seen from the waist up, assisting a baby or young toddler in selecting clothes for their plush toys. The woman, wearing a striped long-sleeved shirt, holds various small garments, including a red and white cape, up to a display wall. The baby/toddler, wearing a green long-sleeved shirt with a red Christmas tree design, is reaching out towards the clothes with evident excitement. The background is a vibrant wall display with rows of miniature clothes and accessories for plush toys, under bright, clear retail lighting. The scene captures an interactive and playful shopping experience. Text overlay "that they will remember." is visible.
0:14Child with yellow plush
A medium shot shows a young girl standing next to a large display area filled with accessories and miniature clothes for plush toys. The girl has long dark hair and is wearing a light-colored long-sleeved top, a patterned skirt, and white shoes. She holds a small yellow plush toy in one arm while looking towards the display. The store's interior is brightly lit, with yellow walls and red trim on the display units. The shelves are packed with colorful merchandise, creating a lively retail environment. The girl's expression is contemplative, as if deciding what to choose. Text overlay "They were able" is visible.
0:15Dressing plush toy
This sequence begins with a medium shot of a young girl, seen from behind, as she selects a small accessory from a wall display rack filled with various items like sunglasses and shoes. The wall is bright yellow. She then moves to a blue table, where she is now seen from the side in a medium shot, carefully dressing a black and white penguin plush toy. She wears a light blue cardigan over a patterned skirt. The table has red and blue accents. Another girl is vaguely visible in the reflection of a mirror in the background, labeled "DRESSING ROOM." The store is well-lit, and the overall color scheme is bright and playful. Text overlay "to pick their outfits" and "and everything." are visible.
0:17Girl hugging new plush
A medium shot focuses on a young girl standing next to a red and blue stuffing machine, with clear plastic top revealing white cotton stuffing. The girl, seen from the side and then slightly from behind, is wearing a red and white plaid dress and white shoes. She is lovingly hugging a fluffy, light blue plush toy close to her chest. Her face, when visible, shows a content smile. The background is a brightly lit Build-A-Bear store interior, with merchandise displays. The scene captures the immediate joy of receiving a new, custom-made plush toy. Text overlay "One of the things that I wanted" and "to definitely showcase" are visible.
0:19Boys watching heart ceremony
A medium close-up shot captures two young boys sitting on the wooden floor of the Build-A-Bear store, looking intently upwards and slightly off-camera. This perspective suggests they are watching an activity unfold above them, possibly the heart ceremony. The boy in the foreground wears a light gray long-sleeved shirt, while the boy next to him wears a brown, blue, and white striped knitted sweater and blue jeans. The background is blurred, showing other people and store elements, under bright, general retail lighting. Their expressions are engaged and curious, reflecting the excitement of the moment. Text overlay "was the heart" is visible.
0:20Close-up hugging plush
A close-up shot isolates a young girl, seen from the chest up, hugging a fluffy, light blue plush toy. She is wearing a red, white, and green plaid dress, identical to the previous scene's child. Her eyes are closed, and she sways gently from side to side, indicating a deep emotional connection and contentment with her new toy. The background is blurred, suggesting a busy store environment with red and blue elements, under bright lighting. The intimate framing emphasizes the tender moment and the joy the child experiences. Text overlay "ceremony, Build-A-Bear" is visible.
0:21Girl at home with plush
This sequence presents two slightly different close-up to medium shots of a young girl sitting comfortably in a beige and brown striped armchair, happily hugging a white, shimmering reindeer plush with silver antlers. In the first shot (21s), she wears a bright yellow long-sleeved t-shirt and dark pants, smiling widely at the camera. In the second shot (22s), she wears an orange-brown long-sleeved t-shirt with text "I LOVE YOU" and dark pants, still smiling and hugging the plush. The background is a domestic setting, likely a living room, with a staircase banister visible in the upper right. The lighting is soft and warm, creating a cozy and personal atmosphere. Text overlay "Workshop is honestly" and "the one stop shop" followed by "for holiday gifting." are visible.
0:23Brand outro
The scene displays the Build-A-Bear Workshop logo prominently on a clean white background. The logo consists of a circular blue emblem with a golden teddy bear face in the center, surrounded by the words "BUILD-A-BEAR" at the top and "WORKSHOP" at the bottom, along with "EST. 1997" and paw print icons. Below the logo, two lines of text are displayed in dark blue: "MAKE THEIR HOLIDAY MAGICAL." and "GIFT A LITTLE JOY THIS SEASON." The overall design is simple, professional, and directly communicates the brand message in a bright, optimistic tone.
