0:00text intro jack
A stark, minimalist scene featuring the word "JACK" in a distinctive, stylized, white serif font, slightly italicized and angled upwards from left to right. The text is centered on a completely black background. The lettering is bold and has a classic, almost vintage feel, with elegant curves and serifs. The overall mood is simple yet powerful, immediately establishing brand recognition with minimal elements. There are no other visual distractions.
0:00crowd bottle reveal
A dynamic, black and white, medium shot captures a celebratory crowd with hands raised high. In the center, a person proudly holds up a bottle of Jack Daniel's Tennessee Whiskey, its label visible. Surrounding this central figure, other people are seen cheering, some with open mouths and joyful expressions, their arms and hands reaching upwards. The background is dark and blurry, suggesting a dimly lit event space like a bar or concert. The lighting is dramatic, with highlights catching faces and the bottle, while shadows create depth. The iconic white Jack Daniel's logo, including "OLD NO. 7 BRAND," is overlaid prominently in the center of the frame, slightly transparent, blending with the energy of the crowd.
0:02barrel text intro
This scene is presented in a black and white split-screen format, with the top half showing a close-up of a wooden barrel and the bottom half being solid black. In the top frame, a hand with short fingernails is gently touching the side of a large wooden barrel. The barrel is dark, with visible grain and the carved or branded word "JACK" partially visible on its surface. The lighting is soft but dramatic, casting subtle shadows that highlight the texture of the wood and the contours of the hand. The bottom half of the screen contains bold, white, sans-serif text that reads "IT'S NOT SCOTCH". The overall composition emphasizes craftsmanship and the distinctive origin of the product.
0:03barrel fire text
This scene continues the black and white split-screen format. The top half remains a close-up of the wooden barrel, identical to the previous shot, with a hand touching its surface and the partial "JACK" branding visible. The bottom half, however, has changed from solid black to an intense, dynamic shot of a raging fire. The fire appears to be consuming wooden planks or staves, with bright white flames and thick black smoke billowing upwards against a dark background. The stark contrast between the solid, crafted barrel and the destructive, purifying fire creates a powerful visual juxtaposition. The text "IT'S NOT BOURBON" has been added below "IT'S NOT SCOTCH," both in bold, white sans-serif font, emphasizing the unique identity of the product.
0:05bartender mixing wide
A black and white medium shot captures a bartender in a dimly lit environment, actively preparing a cocktail. The bartender, seen from the waist up, is focused on a shaker or glass on a counter surface. Their hands are busy, and there's a visible presence of ice cubes on the counter, implying a busy bar setting. The background is dark and indistinct, suggesting other bottles or bar equipment. The lighting is low-key, creating strong contrasts and highlighting the action of mixing the drink. The text "IT'S JACK" in bold, white sans-serif font is centrally located at the bottom of the screen, reinforcing the brand's identity as the mixing action unfolds.
0:06hands pouring close up
A black and white close-up shot focuses on a pair of hands engaged in the precise act of pouring a drink. The hands, possibly a bartender's, are holding a glass with ice cubes, and liquid is seen being carefully poured from a bottle or mixing tin into it. The reflection of light on the ice and glass creates a subtle shimmer. The background is dark and out of focus, maintaining the focus on the hands and the drink preparation. The text "IT'S JACK" remains at the bottom of the screen in bold, white sans-serif font, connecting the action directly to the brand.
0:07man laughing crowd
A black and white medium close-up features a man captured in mid-laughter or a joyous shout. He is positioned prominently in the foreground, facing towards the left side of the frame with his mouth wide open in mirth. He has short, dark hair and is wearing a plaid or checkered shirt over a dark undershirt. In the blurry background, other indistinct figures suggest a lively social gathering or party environment. The lighting emphasizes his expression and the energy of the moment. The text "IT'S JACK" continues to be displayed in bold, white sans-serif font at the bottom of the screen.
0:08product shot final
This is a final, full-color product shot presented on a stark black background. The iconic Jack Daniel's logo, in its distinctive white arched font with dark outlines, is positioned prominently at the top of the frame. Below it, a single bottle of Jack Daniel's Tennessee Whiskey stands upright and centrally, illuminated to showcase its amber liquid and detailed label. The label clearly displays "JACK DANIEL'S OLD NO. 7 BRAND" and "Tennessee Whiskey." Below the bottle, bold, white sans-serif text reads "DISCOVER IN DUTY FREE." Further below, smaller Korean text provides additional information, likely a disclaimer or promotional message. The lighting is precise, highlighting the bottle's glass and the rich color of the whiskey.
