0:00initial styled hair reveal Medium shot of a young female client with volumized, wavy blonde hair, looking directly at the camera with a slight smile. A female stylist with dark hair and a neutral-toned top stands behind her, hands gently cupping the client's hair to emphasize its volume and bounce. The background is a brightly lit, modern salon environment, featuring white shelves neatly organized with various hair products in colorful packaging. The lighting is bright and even, creating a clean and professional salon atmosphere. White text overlays "VOLUME", "BODY", "SOFT", "BOUNCY" appear around the client's hair, clearly highlighting the desired characteristics of the finished style.
0:03before styling hair Medium shot of the same young female client, now with her blonde hair appearing noticeably less voluminous and flatter, parted neatly in the middle. The stylist is still positioned behind her, hands gently touching the client's hair, seemingly contrasting it with the previous scene to demonstrate the "before" state of the hair. The background remains the bright, modern salon with product shelves. The overall lighting is consistent, bright, and even. White text overlay "All New" appears centrally on the screen, introducing the product that will provide the transformation. The client maintains a neutral, expectant expression while looking at the camera.
0:05product showcase balm This is an extreme close-up shot of a square-shaped product bottle, specifically the Goldie Locks Thickening Balm. The bottle has a matte off-white/beige finish with a prominent gold pump dispenser and a distinct gold 'Goldie Locks' logo. The words "THICKENING BALM" and "5 fl oz / 150 ml" are clearly legible on the bottle's label. A female hand with perfectly manicured light pink nails gently holds the bottle, and slightly wiggles it to showcase it. The background is intentionally blurred, providing a soft focus on the product while subtly hinting at the bright, professional salon environment. White text overlays "All New" and "One of a Kind" appear on the screen, emphasizing the product's unique selling points.
0:08wet hair application overview An over-the-shoulder shot frames the client from behind, focusing on her long, wet, and dark blonde hair. The hair hangs straight down, appearing saturated with water and lacking volume, presenting a somewhat limp and untamed texture. A stylist's hands, with manicured light pink nails, are visible as they gently run through sections of the client's hair, seemingly evaluating its condition before product application. The client is seated, draped in a white salon cape. The background shows a well-lit, minimalist salon interior with white walls, shelves, and a mirror reflecting other parts of the salon. White text overlay at the bottom right states, "this thickening balm solves the universal frustration of quickly falling hairstyles", explicitly identifying the problem the product addresses.
0:12product application close up This is an extreme close-up shot, tightly framed on a female hand with light pink manicured nails, pressing the pump of the Goldie Locks Thickening Balm bottle. A clear, gel-like hair product is seen slowly and steadily dispensing from the pump, falling into the open palm of the other hand. The bottle's elegant gold pump and a portion of its off-white label, displaying the Goldie Locks logo, are clearly visible. The background is soft and out of focus, with a slight blur of the client's wet hair in the distant background. A white text overlay at the bottom reads, "the consistency makes it easy to work through the hair", emphasizing a key benefit of the product's texture.
0:15wet hair product distribution An over-the-shoulder shot captures the back of the client's head and her long, wet, dark blonde hair. The stylist's hands, with light pink manicured nails, are actively working the thickening balm into the hair. They are seen gently running through the strands, massaging the product from roots to ends, and slightly lifting the hair at the scalp to ensure even distribution. The hair still appears wet but is being prepared for styling. The client is draped in a white salon cape. The background shows the interior of a brightly lit salon. Sequential white text overlays appear: "all while keeping it soft and touchable without any crunch or stiffness." followed by "It's heat activated and it works with all hair types including fine hair." These overlays highlight the product's benefits and versatility.
0:22blow drying first section This over-the-shoulder shot shows the back of the client's head and her dark blonde hair undergoing the blow-drying process. The stylist efficiently sections the hair using a light blue hair clip, isolating a portion of the hair. One hand uses a black round brush to lift and shape the hair, while the other holds a silver Dyson hairdryer, directing hot air onto the hair. As the hair is dried, it begins to transform, gaining volume and a subtle wave. The client is still wearing a white salon cape. The background reveals details of the professional salon, including warm wall sconces and white shelving. White text overlays sequentially provide practical information: "the thickening balm can hold up a hairstyle for 3 days." and "A pro tip of mine to give blowouts that last is to allow the hair to set and cool down before touching it."
0:28close up blow drying roots A tight close-up shot focuses on the client's forehead and the roots of her hair at the crown, as they are actively being blow-dried. A stylist's hand, holding a black round brush, lifts a section of the client's hair upwards, while the silver Dyson hairdryer, visible on the right side of the frame, directs airflow to set the volume at the roots. The hair appears to be in the process of drying and taking on shape. The background is blurred, showing the light-colored salon ceiling with several large, circular, semi-flush mount light fixtures. A white text overlay at the bottom reiterates the pro tip: "is to allow the hair to set and cool down before touching it."
0:32blow drying mid lengths This over-the-shoulder shot captures the back of the client's head, focusing on the mid-lengths and ends of her dark blonde hair as it's being meticulously blow-dried. The stylist's hands expertly manipulate a black round brush, curling sections of hair around it while simultaneously using the Dyson hairdryer to set the waves and create volume. The hair now clearly shows significant bounce and shape, transitioning from damp to a beautifully styled finish. The client is dressed in a white salon cape. The background reveals a clean, modern salon with white cabinets and subtle warm lighting accents. A white text overlay highlights the product's effectiveness: "for this blowout all I used was the Goldie Locks Thickening Balm and I was very impressed with the result."
0:38styled hair reveal fluffing part1 A close-up shot from behind the client focuses entirely on her freshly styled, voluminous, and wavy dark blonde hair, which now features noticeable lighter blonde highlights. The stylist's hands, with light pink manicured nails, are seen gently running their fingers through the hair, fluffing it up and enhancing its natural movement and bounce. The hair appears incredibly soft, shiny, and full of body, showcasing the successful outcome of the styling process. The background is a softly blurred salon environment, maintaining focus on the hair. The lighting is even and flattering, emphasizing the hair's sheen and texture.
0:47styled hair reveal fluffing part2 This final close-up shot, also from behind the client, continues to showcase her beautifully styled, voluminous, wavy dark blonde hair with lighter blonde highlights. The stylist's hands, with light pink manicured nails, are again seen gently interacting with the hair, continuing to fluff and arrange the curls to emphasize its dynamic movement, soft texture, and impressive body. The light catches the subtle highlights, adding depth and dimension to the hair. The background remains a blurred salon setting. The consistent, soft lighting enhances the hair's healthy and lustrous appearance, providing a clear "after" visual. The scene ends on this flourishing display of the finished hairstyle, giving a sense of satisfaction and completion, suitable for a looping social media format.
