0:00intro product shot with logo
The scene opens with a clean, minimalist wide shot of a pristine, white L-shaped modular sofa, complete with matching throw pillows, positioned against a seamless light grey background. In the foreground, a low-slung, dark wood coffee table is visible, adorned with a small, round planter holding a green succulent. The lighting is soft and diffused, creating subtle shadows that define the furniture's contours without harshness. The dominant color palette is neutral, featuring shades of white, grey, and dark brown, evoking a sense of calm and sophistication. Centered prominently in the upper mid-frame, the word "THUMA" appears in clean, white, sans-serif capital letters. The camera is static, maintaining a clear, direct view of the arrangement, setting a tranquil and modern tone.
0:01people carrying sofa module
The scene shifts to a medium-wide shot, centered on two individuals. They are seen from a front-facing perspective, bending over slightly as they collaboratively carry a single, rectangular white sofa module. The background remains a uniform, seamless light grey, maintaining the minimalist aesthetic. The lighting is even and soft, highlighting the texture of the sofa module and the individuals' clothing. The dominant color scheme consists of muted greys and off-whites from their attire, contrasted with the stark white of the sofa module. White text "Engineered for ease." appears in the middle of the frame. The action is purposeful and demonstrates the product's ease of handling, emphasizing its lightweight and manageable design. The camera is static.
0:02sofa modules self assembly
The scene is a wide shot showcasing three individual, armless white sofa modules against the continuous light grey background. Initially, the modules are slightly separated, distinct entities on the clean floor. They then seamlessly and smoothly slide horizontally across the floor, joining together with precision to form a cohesive, longer sofa unit. The action is stylized and appears automated, emphasizing effortless assembly and the modularity of the product. The white text "Engineered for ease." remains centered in the frame. The lighting is consistent and bright, highlighting the clean lines and crisp white upholstery of the furniture. The entire environment is stark and devoid of other elements, drawing full attention to the product's innovative feature. The camera maintains a static, eye-level perspective throughout the transition.
0:05close up connection clip
The camera transitions to a very tight close-up, showing a person's hand inserting a dark, rectangular connector clip into the seam between two white sofa modules. The clip has "THUMA" subtly embossed on its surface, indicating brand identity. The textured white fabric of the sofa fills most of the frame, providing a clear visual of the connection mechanism. The lighting is bright and direct, casting soft shadows that define the depth of the clip and the intricate texture of the fabric. White text, "Seamless clip connection system provides unmatched modularity.", is displayed clearly at the bottom of the frame. The camera is static, focused intensely on the action of connecting the modules, highlighting the product's unique and user-friendly assembly feature.
0:09people assembling sofa parts
This medium-wide shot revisits the two individuals from an earlier scene, now seen from a back-facing perspective, engaged in the final stages of assembling the white modular sofa. They are positioned in front of the assembled sofa base, bending over to arrange the back cushions. The person on the left (male) is adjusting a cushion on the left-most module, while the person on the right (female) is seen carrying a back cushion towards the sofa to place it on the middle module. The background remains the simple, seamless light grey, ensuring no distractions from the activity. The lighting is soft and even, illuminating the figures and the product without harshness. The action conveys the modularity and user-friendliness of the sofa as it comes together. The camera is static, observing the assembly process from a slightly elevated angle.
0:12people relaxing on sofa final product shot
The final scene presents a static, wide shot of the fully assembled white L-shaped modular sofa, now completed and inviting. The two individuals from previous scenes are comfortably seated on it, showcasing the sofa's comfort and functionality as a finished product. The man is on the left, casually leaning back with one leg crossed, while the woman is on the right, sitting with her legs crossed. The overall environment remains the minimalist, seamless light grey studio background, providing a clean canvas. The lighting is soft and inviting, emphasizing the relaxed atmosphere and the sofa's plush texture. White text, "Explore the Living Room Collection at www.thuma.co", overlays the lower center of the screen, providing a clear call to action. The dominant colors are the pristine white of the sofa and the muted greys and olive of the subjects' comfortable clothing, creating a harmonious and serene visual of modern relaxation. The camera is static, offering a stable and clear view.
