0:00meal prep problem setup An overhead, slightly high-angle shot frames a pristine white countertop, showcasing four distinct bowls of pre-made meals arranged in a slightly scattered pattern. The meals include: a large white pie dish filled with salmon and broccoli over rice, a smaller white bowl with green pesto pasta, a speckled ceramic bowl containing what looks like Asian-inspired noodles, and a medium white bowl with a chickpea and cauliflower curry topped with cherry tomatoes and cilantro. The lighting is bright and even, casting minimal shadows, suggesting a clean kitchen environment. In the lower part of the frame, there are three graphical toggle switches, currently set to green (on) for 'Pre-made meals' and 'At least 20g of protein', and grey (off) for 'Ready in 5 mins'. A fair-skinned hand, wearing a silver ring, enters the frame from the right, reaching to toggle the 'Ready in 5 mins' switch to green. A prominent white text overlay at the top reads 'Hate meal prepping in 2026? Try this!'. The overall color palette is dominated by the bright white of the countertop and bowls, contrasted with the vibrant greens and reds of the food, and the blue and green of the UI elements.
0:05prepared meals overview This scene maintains the same overhead, slightly high-angle framing as the previous one, presenting the identical arrangement of four diverse pre-made meal bowls on a clean white marble-patterned countertop. The meals include a large white pie dish with salmon and broccoli, a white bowl with pesto pasta, a speckled ceramic bowl with Asian noodles, and a white bowl with chickpea and cauliflower curry. The bright, even lighting continues, emphasizing the freshness and presentation of the food. There are no interactive UI elements or hands present in this shot. A new text overlay appears centered in the middle of the screen, stating 'No artificial flavors or colors.' The background suggests a modern kitchen with no distinct furniture other than the countertop. The color palette remains vibrant, with the natural colors of the food standing out against the neutral white.
0:06microwave cooking The camera is positioned at eye-level, focusing on a modern stainless steel microwave oven. The appliance is sleek, with a black control panel and a large silver handle. Above the microwave, light brown wooden kitchen cabinets are visible. A fair-skinned hand, wearing a dark smartwatch on the left wrist, opens the microwave door, revealing a small, white square container inside. The hand then removes the container briefly before placing it back inside and closing the door. After the door is shut, the camera slightly shifts or zooms to focus on the microwave's control panel. The hand then presses the '8' button on the digital keypad. The control panel displays a green digital timer set to '3:00'. A white text overlay at the top of the screen reads 'No cooking, no cleanup.' The lighting is bright and practical, typical of a kitchen environment.
0:10unboxing blue apron A medium shot of a young, fair-skinned man with short, curly light brown hair, wearing a black t-shirt, standing behind a large cardboard box labeled 'Blue Apron'. The box is positioned on a light-colored surface, possibly a kitchen counter. The man is actively opening the top flaps of the box, with a focused yet slightly smiling expression. His left forearm has visible tattoos. The background is a plain, light-colored wall. A text overlay stating 'Get 50% off your first 3 orders' is visible at the top of the frame. The lighting is bright and even, highlighting the man and the box. The overall color palette is warm and inviting, with the natural brown of the cardboard contrasting with the blue of the Blue Apron logo and the man's black shirt.
0:11revealing meal from box This scene continues from the previous one, showing the same young, fair-skinned man with short curly hair, wearing a black t-shirt, still positioned behind the 'Blue Apron' cardboard box. The box is now open, revealing an interior lined with reflective silver insulation material. The man is reaching into the box with his right hand, pulling out a rectangular meal container. He looks at the container with a positive, slightly curious expression. His left forearm, still visible, displays tattoos. The background remains a plain, light-colored wall. The text overlay 'Get 50% off your first 3 orders' persists at the top of the frame. Bright, even lighting illuminates the scene.
0:12meal packaging details montage A series of fast-paced, close-up shots of different Blue Apron meal containers, lying on a white marble-patterned surface. The camera rapidly cuts between various containers, each showcasing its branding, meal name (e.g., 'Sesame Turkey with Udon', 'Chicken with Pasta'), nutritional information (protein content like '23g', '26g', '24g' and calorie count like '400', '370'), and the prominent 'Ready in as few as 5 Mins' label. The containers are primarily cardboard and plastic, featuring blue and red accents against a light background. The lighting is bright and even, highlighting the product details. A text overlay reading 'Get 50% off your first 3 orders + free shipping.' is present throughout these cuts. The rapid editing creates a sense of efficiency and variety.
0:15man eating and food close up split screen This scene uses a split-screen format. The top half shows a medium shot of the same young, fair-skinned man from previous scenes, now eating a meal from a small white bowl with a fork. He is standing against a plain, light-colored wall. He looks contemplative and satisfied as he takes a bite. His tattoos are visible on his forearm. The bottom half of the screen features a close-up, slightly overhead shot of a vibrant, colorful meal in a white bowl, similar to one seen in the initial shots (chickpea and cauliflower curry with cherry tomatoes and cilantro). The food is well-lit, emphasizing its fresh appearance. A white text overlay at the bottom center of the screen reads 'Try Dish by Blue Apron today!' The lighting is consistent and bright across both halves of the split screen.
A static digital graphic end card featuring a solid, light blue background. At the top, the 'Blue Apron' logo is prominently displayed in a darker blue font. Below it, the main promotional message 'Enjoy 50% off your first three orders*' is centered in a slightly lighter, elegant blue font. Further down, a white rectangular box with a light grey border contains the promo code 'USE CODE: HEAT50' in a dark grey, sans-serif font. At the very bottom, smaller disclaimer text reads '*See terms at https://blog.blueapron.com/promo-1' in light grey. The overall aesthetic is clean, minimal, and on-brand, using a cohesive blue color palette.
