0:00opening text and card
The scene opens with a vertical video frame, clearly divided into two distinct sections. The upper two-thirds of the frame features a dark gray wood grain texture, mimicking sophisticated floorboards, with prominent vertical lines. White, sans-serif text appears and fades in the center of this section: initially, "Learn how you", followed by "can save with", and then a larger, bolder "10% off" with a small superscript plus sign. A stylized credit card, predominantly red on the left and white on the right, slides smoothly into the frame from the left, coming to rest centrally below the '10% off' text. The card displays the 'FLOOR & DECOR' logo, generic credit card numbers, 'VALUED CUSTOMER', and a 'VALUED THRU 05/28' date in black text. The bottom third of the frame is a solid, vibrant red rectangle, providing a strong visual base. The lighting is bright and evenly distributed, highlighting the subtle texture of the wood grain and ensuring the text and card details are crisp and easily legible. The overall color palette is dominated by dark grey, white, red, and black, creating a modern and clean aesthetic.
0:03modern kitchen interior
A medium, slightly low-angle shot presents a pristine, contemporary kitchen interior. The floor in the mid-ground is covered with rich, light brown wooden planks, laid horizontally across the frame. The main focus is on the dark brown wooden kitchen cabinets, featuring sleek black bar handles, which occupy the central part of the frame. Above these cabinets, a gleaming white quartz countertop transitions into an elegant white marble backsplash, characterized by prominent, flowing black veins that ascend towards a set of dark wooden floating shelves. These shelves are tastefully adorned with a curated selection of decorative items, including small ceramic bowls, various vases, and minimalist framed artwork. To the left, a polished stainless steel sink and faucet are visible, set into the countertop. A uniquely designed light wooden stool with three legs is positioned next to a white kitchen island on the far left. The scene is bathed in bright, natural light, likely from an unseen window, which casts subtle, soft shadows on the floor and cabinet fronts. The color palette is a sophisticated blend of warm browns, crisp whites, and dramatic blacks. The bottom third of the frame remains a solid, vibrant red bar.
0:06modern bathroom interior
This scene displays a medium, slightly low-angle shot of a luxurious and modern bathroom. The floor is meticulously covered with light-colored hexagonal patterned tiles, creating a visually interesting texture. In the center of the frame, a double vanity made of rich, dark wood with a contemporary design features brass knobs and two gleaming brass faucets. The vanity is topped with a clean white marble countertop. Above the vanity, two rectangular mirrors with thin brass frames reflect the room, creating an illusion of depth. Flanking these mirrors are two elegant vertical sconce lights, each with a golden base and a frosted glass cover, emitting a warm glow. The wall behind the vanity and mirrors is adorned with vertically stacked, elongated light green tiles, adding a touch of color and texture, while the lower wall section is finished with classic white subway tiles. To the right side of the frame, a sleek, frameless glass shower enclosure with minimal brass hardware is prominently featured, revealing more of the distinctive hexagonal floor tiles within. Natural light illuminates the scene, creating bright highlights on the brass fixtures and the polished tile surfaces. The dominant color palette includes warm dark browns, various shades of white, light green, and striking golden brass accents. The bottom third of the frame is consistently a solid, vibrant red bar.
0:09spacious living room interior
A wide, low-angle shot captures the expansive and bright interior of a modern living room, emphasizing the sophisticated flooring. The foreground and mid-ground are entirely covered by polished light brown wooden floorboards, laid in long planks that extend across the room. In the mid-ground, a large, inviting light grey sectional sofa is arranged around a low-set, rectangular wooden coffee table, which is adorned with a small, vibrant green plant centerpiece. To the right of the sofa, a comfortable light-colored armchair and a large potted olive tree in a beige planter are visible, adding elements of nature. The background is dominated by a series of floor-to-ceiling, black-framed windows that provide a breathtaking panoramic view of a lush, green, hilly landscape under a bright, overcast sky. The ceiling above features rustic exposed light wood beams, contrasting with the modern aesthetic. The room is flooded with abundant natural light, creating an open, serene, and highly inviting atmosphere. The predominant color palette is a harmonious blend of light browns, soft greys, and natural greens, accented by the sharp black lines of the window frames. The bottom third of the frame consistently features a solid, vibrant red bar.
0:12closing text and card
The final scene reprises the compositional style of the opening, featuring a vertical video frame with a familiar two-part structure. The upper two-thirds of the frame once again displays the dark gray wood grain texture, simulating elegant floorboards. White, sans-serif text dynamically appears and fades into the center of this wooden background: first displaying "Dream big.", followed by "Pay your way.". In conjunction with the text, the stylized credit card, identical in design to the one seen previously with its red and white sections, slides smoothly into the frame from the left. It settles centrally beneath the text, displaying the 'FLOOR & DECOR' logo, generic numerical data, 'VALUED CUSTOMER', and a 'VALUED THRU 05/28' date in black text. The bottom third of the frame maintains its consistent solid, vibrant red rectangular shape. The lighting remains bright and even, serving to highlight the textured wooden background and ensure that all text and card details are sharply defined and easily readable. The overall color scheme of dark grey, white, red, and black reinforces the brand's aesthetic established in the initial scene.
