0:00intro text and hats The scene opens with a clean, minimalist studio aesthetic. The background is a smooth, light to dark grey gradient, providing a sophisticated and neutral backdrop. In the upper center, the 'melin' logo is prominently displayed in white, featuring a stylized 'M' icon preceding the brand name. Below it, large, bold, black sans-serif text reads 'FINALLY, A HAT THAT FITS', centered in the frame. On the lower right, a dark navy blue baseball cap with a structured front panel and a square black patch featuring the white 'melin' logo is prominently displayed, positioned slightly to the left. Behind this cap, two more identical caps are visible, slightly blurred and receding into the background, suggesting depth or multiple units. On the mid-left side, the word 'ALL' animates in from the left, positioned next to the caps, with a thin horizontal line extending from it towards the hats. In the bottom center, a white rectangular button with black sans-serif text reads 'FIND YOUR PERFECT FIT'. The lighting is soft and even, highlighting the texture and details of the cap, creating subtle shadows. The overall color palette is dominated by muted greys, dark navy blue, and stark white and black text, conveying a sleek and modern feel.
0:01size options reveal The scene maintains the same minimalist studio environment, characterized by a smooth grey gradient background. The 'melin' logo remains centered at the top of the frame, and the bold black text 'FINALLY, A HAT THAT FITS' is still prominently displayed below it. The 'FIND YOUR PERFECT FIT' call-to-action button persists at the bottom center. The arrangement of three dark navy blue baseball caps also remains consistent, with the smallest cap in the foreground, and larger caps progressively behind it, though all are the same design. The primary change is the animated text 'ALL' from the previous scene being replaced. Now, three distinct text labels — 'XL', 'CLASSIC', and 'SMALL' — animate in from the left, stacked vertically on the mid-left side of the frame. Each label is accompanied by a thin horizontal line that extends towards the corresponding hat, clearly illustrating different sizes available. The lighting continues to be soft and even, emphasizing the product details and textures. The overall color palette maintains its sleek and modern aesthetic, focusing on the dark navy blue of the product against the grey backdrop.
0:05size options fade out This scene is a brief and rapid transitional moment, maintaining the established visual composition. The grey gradient background remains static, as do the 'melin' logo at the top, the main headline 'FINALLY, A HAT THAT FITS', and the 'FIND YOUR PERFECT FIT' call-to-action button at the bottom. The three dark navy blue baseball caps, displayed in varying sizes from small to large, are also static in their positions on the lower right of the frame. The primary and sole action in this segment is the animation of the size labels 'XL', 'CLASSIC', and 'SMALL', along with their accompanying connecting lines, as they quickly slide off-screen to the left and disappear. This leaves a clean visual of the main headline, the product, and the call to action, before the labels re-enter. The lighting remains soft and diffused, ensuring consistent product presentation.
0:06size options reappear and hold The scene reverts to and holds the visual state established earlier, showcasing the product's size options. The grey gradient background provides a consistent, clean setting. The 'melin' logo is positioned at the top center, with the main headline 'FINALLY, A HAT THAT FITS' displayed prominently below it. The 'FIND YOUR PERFECT FIT' call-to-action button is fixed at the bottom center. The three dark navy blue baseball caps, distinct in their sizes (small in front, larger ones behind), are static on the lower right. The text labels 'XL', 'CLASSIC', and 'SMALL' have reappeared on the mid-left side, stacked vertically with their connecting lines extending towards the hats, explicitly detailing the available size options. This final visual configuration, presenting the product with its size information, is held for the remainder of the video's duration. Soft, even lighting continues to illuminate the scene, giving the product a premium and inviting appearance.
