0:00intro question graphic The scene features a square-framed graphic against a dark, starry background. The main graphic area is a vibrant, solid royal blue. Centered within this blue rectangle is a large text question in white serif font: "Why is raising the minimum wage from $7.25 to $15 good for North Carolinians?". The phrases "$7.25 to" and "North Carolinians?" are highlighted with a red rectangular background. Below the text, a stylized landscape is depicted with dark purple, jagged mountains. On the left, a white lighthouse with a red roof stands tall. On the right, a North Carolina state flag flutters on a pole. Several small, light green, stylized trees are scattered across the mountainous terrain. Throughout the scene, numerous small, light blue, bird-like shapes animate, fluttering across the blue background like birds in flight. The top left corner shows "attn:" in white, and the top right shows "amazon" in white with its signature arrow logo. A small white text overlay at the bottom left corner reads "Source: nclp.org | 'WHY THE U.S. NEEDS A $15 MINIMUM WAGE' (2021)". The overall color palette is dominated by royal blue, red, white, dark purple, and light green.
0:04money flow graphic The scene continues with the same square-framed graphic against the dark, starry background. The central blue rectangle now displays white serif text: "Because when workers earn more money,", where the words "earn" and "more money" are highlighted in red rectangles. Above the text, a vibrant pink circular graphic is centrally placed, surrounded by several smaller, lighter pink and white circles. Within the pink circle, stylized hands appear: a light blue hand on the left pushes green coins and yellow bills towards the center, while another light blue hand on the right receives them, with one hand appearing to give and the other to receive, symbolizing exchange. Throughout the animation, various US dollar bills (like twenty-dollar bills) and green coins fall and float around the pink circle. The animation is dynamic, illustrating money circulation. The "attn:" and "amazon" logos remain in the top corners, and the source text at the bottom persists. The primary colors are royal blue, pink, light blue, green, yellow, and white.
0:08job growth graphic The scene maintains the square-framed graphic against the dark, starry background. The royal blue central rectangle now features white serif text: "This stimulates businesses and leads to more job growth." The words "job growth" are highlighted in a red rectangle. Above the text, a vibrant pink circular graphic is again centrally placed, surrounded by smaller pink and white circles. Inside the pink circle, a group of stylized, light blue-hued figures representing people are seated around a white table, facing each other in what appears to be a meeting or collaboration. An animated green arrow, shaped like a checkmark and then an upward graph, appears and moves upwards from the center of the pink circle, indicating growth. The "attn:" and "amazon" logos are still visible in the top corners, and the source text persists at the bottom. The color scheme is predominantly royal blue, pink, light blue, green, and white.
0:14community impact graphic The scene maintains the square-framed graphic against the dark, starry background. The royal blue central rectangle displays white serif text, initially "And since over 2 million North Carolinians earn less than $15,", with "$15," highlighted in red. This text then seamlessly transitions to "that's a whole lot of growth." Above the text, a vibrant pink circular graphic is centrally placed, surrounded by smaller pink and white circles. Inside the pink circle, a large group of stylized, light blue-hued figures representing a crowd or community fills the space. Two light green, stylized trees flank the crowd on either side. Scattered amongst the crowd are several US dollar bills, representing money. The "attn:" and "amazon" logos remain in the top corners, and the source text at the bottom persists. The overall palette is royal blue, pink, light blue, green, yellow, and white.
0:20amazon impact statement The scene transitions to a full-screen, solid royal blue background, maintaining the dark, starry outer frame. Centered on the blue background is white serif text: "Amazon's employees, their families, and communities have seen the impact of a $15 starting wage since 2018." The phrase "$15 starting wage" is highlighted by a red rectangular background. The text smoothly fades in and out, or shifts, suggesting a subtle animated effect. The "attn:" logo is still in the top left, and the "amazon" logo (white text with orange smile arrow) is now prominent in the bottom center, fading in during the last moments of the scene before the transition. The overall color palette is stark royal blue, white, and red, with the Amazon logo adding a touch of orange.
0:25call to action end card The scene presents a full-screen, solid royal blue background, bordered by the dark, starry outer frame. Centered on the blue background is white serif text: "Learn more about their position at AboutAmazon.com/15". The URL "AboutAmazon.com/15" is prominently highlighted by a red rectangular background. Below this text, the phrase "SPONSORED BY" appears in smaller white text, followed by a large, white Amazon logo (white text with the distinctive orange smile arrow). The "attn:" logo remains in the top left corner. The entire composition is clean and focused on providing information and branding. The colors are royal blue, white, and red/orange for the Amazon logo.
