0:00intro statistic text graphic The scene opens with a dark purple background filled with subtle, shimmering white particles, resembling a starry night sky. Centered on the screen is a large, rectangular graphic frame with rounded corners, filled with a slightly lighter, solid purple hue. Within this frame, white text appears, animating into view word by word: "In North Carolina, the majority of people who'd benefit from a $15 minimum wage are essential or frontline workers." The words "benefit" and "wage" are highlighted with a grey background. Below the text, a stylized landscape is depicted in a muted color palette. A light teal and white lighthouse stands prominently on a red, hilly landmass. Several small, light green trees are scattered around the land, and a thin, light blue flag with a white design waves from a pole on the right. Numerous small, white birds are animated, flying in groups across the bottom of the frame and around the landscape elements. In the top left corner, the white text 'attn:' is visible, and in the top right, the white 'amazon' logo is present. A small, grey text overlay at the bottom provides a source citation: 'Source: epi.org | "WHY THE U.S. NEEDS A $15 MINIMUM WAGE" (2021)'. The overall mood is informative and slightly somber, with a clear visual focus on the statistical information.
0:05occupational roles graphics The scene maintains the dark purple background with shimmering particles, and the 'attn:' and 'amazon' logos in the top corners, along with the source citation at the bottom. The central rectangular frame is still present. The previous text and landscape graphic have been replaced by new animated graphics and text. First, a circular graphic appears, featuring a stylized silhouette of a chef in a light orange hue, wearing a tall chef's hat, holding two plates. Around the chef, various kitchen-related icons float: a yellow mug, a teal spoon, and a white fork. Below this, white text appears, reading 'People making our food'. This then transitions to a new circular graphic, showing a light orange silhouette of a caregiver leaning over a person in bed, with a green first aid kit and a blue stethoscope floating nearby. The text changes to 'caring for our families'. This further transitions to a third circular graphic, depicting a smiling woman in a light orange silhouette, holding a paper bag filled with groceries. She also holds what appears to be a small payment device. The text beneath changes to 'and selling us necessities'. Each graphic is surrounded by small, floating white circles and subtle animations. The color palette remains vibrant and stylized, with a focus on orange, teal, and yellow against the purple background.
0:13lowest paid statistic graphic The scene continues with the dark purple, particle-filled background and the 'attn:' and 'amazon' logos. The source citation remains at the bottom. The central rectangular frame now features prominent white text. Initially, it reads 'are among the lowest paid in the Tar Heel State.' with the words 'lowest paid' highlighted with a grey background. This text then smoothly transitions to a new statement: 'Raising the minimum wage to $15 would help over a million North Carolinians.' In this new text, 'wage to $15' and 'help over a million' are highlighted in grey. As this second text appears, a new circular graphic animates in above it. This graphic depicts a large group of stylized, light pink human figures, tightly packed together, symbolizing a crowd. Above them, two light green trees flank the group. In front of the crowd, two stacks of stylized money, one blue and one pink, are visible. The top of the graphic features a night sky with a large, white moon, several white stars, and a few small, teal star-like shapes. The animation reinforces the message of collective impact. The color scheme is consistent with previous scenes, using a mix of purple, pink, green, and blue accents.
0:19amazon impact text The scene transitions by changing the central rectangular graphic frame from solid purple to a light grey color, while the outer dark purple, particle-filled background remains. The 'attn:' logo is still in the top left, and the 'amazon' logo in the top right. The source citation at the bottom has been removed. Large, bold black text is centered within the grey frame: "Amazon's employees, their families, and communities have seen the impact of a $15 starting wage since 2018." The phrases "the impact of a" and "$15 starting wage" are highlighted with a solid purple background. The text animates into view, with lines appearing and the highlighted sections dynamically revealed. The overall presentation shifts to a more direct, corporate-style text-on-screen format, emphasizing Amazon's specific actions and impact. The color palette is clean, dominated by grey, black, and purple.
0:24call to action end card The scene is an end card, maintaining the light grey central rectangular frame with the dark purple, particle-filled background. The 'attn:' logo remains in the top left corner. The 'amazon' logo from the top right is gone. Centered on the grey background is a clear call to action in bold black text: "Learn more about their position at AboutAmazon.com/15". Below this, the text "SPONSORED BY" appears in smaller black letters, followed by a larger, prominent black Amazon smile logo. The design is clean and direct, focused entirely on the branding and the call to action, with a consistent color palette of grey, black, and purple.
