0:00pre run outfit and text hook A male subject is captured from behind, looking into a tall, full-length mirror with a dark wood frame. He is wearing a long-sleeved black shirt with green and white graphics on the back and sleeves, dark form-fitting athletic leggings, and white socks. The room has light-colored walls and a warm wooden floor. To the right, a light gray sofa with a green throw blanket is partially visible. A bright white text overlay, "YOU NEED THIS FOR A WEEKEND LONG RUN", is centrally placed over the mirror, serving as a compelling hook. The lighting is bright and even, suggesting an indoor, well-lit space. The camera is static, focusing on the subject's back and reflection.
0:01talking head product introduction and benefits The male subject is now in a modern kitchen, standing behind a white countertop, facing the camera directly. He is wearing the same black long-sleeve athletic shirt. On the counter in front of him are a large white tub of 'NAKED WHEY' vanilla-flavored protein powder, a ripe banana, and a silver and clear Ninja personal blender. The kitchen features light gray shaker-style cabinets, a white subway tile backsplash, and a stainless steel refrigerator with a clear magnetic calendar on its door. The lighting is bright and even, highlighting the clean and modern aesthetic of the kitchen. The subject talks directly to the camera, using hand gestures to emphasize points. Several white text overlays appear at different intervals: 'ONLY HAS 3 INGREDIENTS', 'NOTHING TO HIDE', and '1 SCOOP IS 25G OF CLEAN PROTEIN', reinforcing the product's benefits and purity. The camera remains static, framing him from the waist up.
0:22scooping protein powder close up A close-up shot focuses on the male subject's hands as he scoops 'NAKED WHEY' protein powder. A white plastic scoop is used to transfer the light-colored powder from the large clear 'NAKED WHEY' tub into a transparent Ninja blender cup. The blender cup contains a small amount of liquid, likely water, at the bottom. The background is a clean white countertop and a sliver of the protein tub's label. The lighting is bright and direct, clearly showing the texture of the powder and the action. The camera maintains a static, slightly overhead perspective, emphasizing the process of preparing the drink.
0:24adding banana to blender The shot is a medium close-up, continuing the preparation process. The male subject's torso and hands are visible. He is peeling a ripe yellow banana and breaking off pieces, dropping them into the Ninja blender cup, which now contains the protein powder and liquid. The large 'NAKED WHEY' tub is still on the white countertop to the left. The background is the same modern kitchen environment with light gray cabinets and white backsplash. The lighting remains bright and functional. The camera is static, focused on the preparation steps.
0:26drinking protein shake in kitchen The male subject, still in the kitchen, is shown from the chest up, holding the now-blended shake in the Ninja cup and drinking from it. He holds the cup with both hands, tilting his head back slightly. The 'NAKED WHEY' tub and the blender base are still visible on the white countertop to his left. The light gray kitchen cabinets and stainless steel refrigerator are in the background. The lighting is consistent, providing a clear view of his action. The camera is static, capturing the immediate consumption of the prepared product.
The male subject turns his back to the camera, quickly walking from the kitchen counter area out of the frame to the right. His black long-sleeve shirt with green and white graphics on the sleeves is clearly visible. The kitchen environment, including the light gray cabinets and stainless steel refrigerator, serves as the background. This brief shot acts as a transition, moving the narrative from food preparation to activity. The camera is static.
0:29stretching and drinking in living room The male subject is now in a brightly lit living room, kneeling on a light brown yoga mat on a warm wooden floor. He is dressed in the same black athletic outfit. He takes another sip from the Ninja blender cup while kneeling, then transitions into a stretching pose, raising one leg behind him while leaning on his hands and knee. A full-length mirror with a dark frame leans against a white wall in the background, reflecting part of the room and two colorful skateboards hanging on the wall. A light gray sofa with a green throw blanket is partially visible to the right. White text overlay, "TRY NAKED WHEY NOW!", appears prominently in the center of the screen, acting as a call to action. The camera is static, capturing the full action of stretching and the bright, clean ambiance of the living space.
0:33end card with brand message The male subject continues his stretching routine in the living room, specifically in a low lunge position with a torso twist, looking over his shoulder. The frame is wide, showing the bright room, wooden floor, yoga mat, and the mirror with skateboards. This visual then gracefully transitions into a black screen with large, bold white text spelling out "NAKED" (the brand name). Below this, in smaller white font, is the tagline: "Nutrition with nothing to hide." At the very bottom, a prominent white button with rounded corners reads "SHOP NOW", serving as a clear call to action. The aesthetic is clean, minimalist, and direct, reinforcing the brand's core message. The underlying video of the man stretching is still subtly visible as a blurry background behind the 'NAKED' text, creating a layered effect before fading entirely to black with the brand message.
