0:00presenter introducing matcha
A medium shot frames a man standing behind a light grey countertop, centrally positioned from the chest up. He is introducing the matcha preparation process. The background is a brightly lit, minimalist room with a blurred abstract artwork on the distant white wall. The lighting is soft and even, creating a gentle and inviting atmosphere. On the counter in front of him, meticulously arranged, are the tools for matcha: a dark grey textured teacup to the left, a traditional light brown bamboo whisk (chawan) and a small dark metal tool in the center, and a clear, frosted glass bowl with a subtle handle to the right. The color palette is clean and modern, featuring greys, whites, and natural wood tones, accented by the deep green of the matcha bowl's contents. Text overlay: "How to make traditional matcha with the Fellow Matcha Set."
0:03scooping matcha powder
This scene is a close-up, angled slightly downwards, focusing on a light-skinned hand meticulously scooping vibrant green matcha powder. The hand uses a slender, elegant silver scoop to extract the powder from a small, open, round silver tin, which has some partially visible black text, including 'kettl'. The matcha powder itself is a rich, earthy green, filling the tin. The background is a soft, out-of-focus dark grey countertop, creating a clean visual separation. The lighting is soft and direct, highlighting the metallic gleam of the scoop and the fine, powdery texture of the matcha. Text overlay: "Measure out two grams from the Fellow chashaku."
0:05presenter explaining chashaku
A medium shot, identical in framing and setting to the opening scene, shows the man continuing his instruction. He is positioned centrally, holding the silver scoop filled with green matcha powder directly over the clear, frosted glass bowl on the counter. The background remains the bright, minimalist room with the blurred artwork. The lighting is consistent, offering soft and even illumination. The matcha set components are clearly arranged in the foreground. The man looks down at the bowl briefly as he positions the scoop, then returns his gaze to the camera, explaining the next step. Text overlay: "from the Fellow chashaku."
0:07sifting matcha
An extreme close-up shot captures an overhead view looking directly into a round, fine-mesh metal sieve. The sieve is filled with a mound of vibrant, forest-green matcha powder. A slender silver spoon is gently and methodically pressing and moving the powder, sifting it through the mesh. Fine particles of matcha fall through the sieve and into a white bowl positioned beneath, which is out of focus at the bottom edge of the frame. The background blurs into a soft, indistinct white, suggesting a clean surface underneath. The lighting is bright and even, highlighting the intense green color of the matcha and the intricate pattern of the sieve's perforations. Text overlay: "We're going to place this over the bowl, and we're going to sift our matcha into the tea bowl."
0:10presenter adding water
This medium shot returns to the man behind the counter, mirroring the initial framing and setting. He is positioned centrally, looking down at the clear, frosted glass matcha bowl on the countertop. His hands are poised near the matcha set, preparing for the next step. As he speaks, he shifts his gaze from the bowl back to the camera, maintaining a steady, informative presence. The background remains the familiar minimalist room, softly lit. The matcha tools are arranged neatly on the counter. Text overlay: "We're going to add 60cc of hot water."
0:12pouring hot water
An extreme close-up shot provides an intimate view inside the white matcha bowl, angled slightly from above. A steady stream of hot water is being poured from the spout of a white ceramic pitcher, which is partially visible at the upper-left of the frame. The water falls directly onto the bright, rich green matcha powder, which is spread evenly at the bottom of the bowl. The powder immediately begins to absorb the water, changing in texture and color as it moistens. The background blurs into an indistinct white, creating a shallow depth of field. The lighting is bright and direct, intensely illuminating the vibrant green of the matcha and the transparent quality of the water. Text overlay: "60cc of hot water."
0:14picking up whisk
A close-up shot focuses on a light-skinned hand delicately picking up a traditional bamboo matcha whisk, known as a chasen. The whisk has a distinct dome shape composed of numerous fine, light brown bamboo bristles, which are secured with a dark string at their base. The hand gently grips the wooden handle of the whisk. The background is softly blurred, showing parts of a white tray, a dark grey teacup to the left, and hints of warm, diffuse lighting behind. The overall lighting is soft, creating subtle highlights on the natural texture of the bamboo. Text overlay: "We take our chasen."
0:16whisking matcha
An intimate close-up shot peers directly into the frosted glass matcha bowl, where a light-skinned hand is vigorously whisking the matcha mixture. The traditional bamboo whisk moves rapidly and energetically in a distinctive 'Z' shape, creating a smooth, frothy, and intensely bright green liquid. Small bubbles form on the surface, indicating the aeration of the matcha. The background is a blurred, dark grey surface, likely the countertop, ensuring the focus remains entirely on the whisking action. The lighting is soft but effectively highlights the texture of the frothing matcha and the dynamic motion of the whisk. Text overlay: "and then whisk vigorously in sort of a Z shape."
0:19pouring matcha into glass
A medium close-up shot captures the graceful action of two light-skinned hands pouring the freshly whisked matcha. The vibrant green liquid, which has a delicate frothy layer on top, streams smoothly from the frosted glass matcha bowl into a dark grey, clear drinking glass. The glass is round with a wide mouth. The hands are positioned carefully to ensure a steady pour. The background is softly blurred, showing an indistinct person sitting further back and some diffuse, warm ambient light, adding a sense of depth. The lighting accentuates the rich, natural green hue of the matcha and the transparent quality of the glass vessels. Text overlay: "We're going to pour into our glass, and make sure to get every last drop."
0:21matcha filling glass
An extreme close-up provides an overhead perspective directly into the dark grey, clear drinking glass. The brilliant green, whisked matcha liquid is seen continuously pouring into the glass from just outside the top of the frame. As the liquid fills the glass, a delicate, frothy layer with small, uniform bubbles forms on the surface. The glass itself has a subtly textured, dark grey rim. The background is a dark, blurred expanse, suggesting the countertop. Soft, even lighting illuminates the scene, perfectly highlighting the vivid green color of the matcha and the smooth, airy texture of its foam. Text overlay: "and make sure to get every last drop."
0:24presenter concluding demonstration
The scene reverts to a medium shot of the man behind the counter, maintaining the same framing and setting as the introductory and explanation segments. He stands centrally, addressing the camera directly. The freshly prepared matcha, now complete and settled in the dark grey glass, is prominently displayed on the counter alongside the other matcha tools, including the bamboo whisk and the frosted bowl. He uses his hands to gesture expressively as he delivers his concluding remarks. The background remains the minimalist, well-lit room, ensuring visual consistency. The overall color palette reinforces the clean, natural, and inviting aesthetic of the demonstration. Text overlay: "And that's how you make a traditional matcha with the Fellow Matcha Kit."
