0:00intro problem setup The scene opens with an extreme close-up of a blonde woman's left eye and the side of her face, framed tightly to emphasize her expression and the text overlay. Her light blonde hair is visible on the top of the frame, with a few strands gently falling around her face. Her eye is a striking blue-green, and she has visible eyelashes. Her skin appears fair with a slight flush on her cheek. The background is softly blurred, showing an indistinct light-colored wall or surface with a hint of green from a plant on the right. Overlayed on her hair is a yellow 'shhh' emoji, and prominent red text reads 'The ONLY Haircare Hack You Need'. The lighting is bright and even, coming from the front or slightly above, creating soft highlights on her hair and skin. The camera remains static.
0:03scrolling on phone This is a point-of-view shot over the shoulder of a person holding a smartphone, with their hands actively scrolling through images. The phone, encased in a light-colored case, displays several professional-looking photos of a blonde woman and a man against a branded backdrop, likely from an event. The person's fingers, adorned with delicate gold rings and manicured nails, are prominent as they interact with the screen. In the background, a modern living room setting is visible, including a grey upholstered sofa, a light-colored coffee table, and a laptop on a desk, all slightly out of focus. Text overlaid on the screen reads 'I've tried it all and nothing worked and it honestly made me feel so insecure.' The lighting is soft and ambient, suggesting an indoor environment. The camera has a slight, natural handheld wobble.
0:06before after hair The scene is a split-screen comparison showing a 'Before' and 'After' view of a woman's hair, shot from behind. On the left, labeled 'Before' in red text, a woman with shoulder-length, wavy, reddish-brown hair is seen wearing a white, ribbed long-sleeved top. Her hair appears somewhat less voluminous. On the right, labeled 'After' in red text, the same woman is shown with significantly longer, fuller, and more vibrant reddish-brown hair, wearing a black crop top. Her hands are visible reaching up into her hair, suggesting movement and showcasing its length. The background for both is a plain, light-colored wall. The lighting is consistent and bright, highlighting the hair's texture and color. The camera is static, focusing purely on the comparison.
0:07narrator introduces product A medium shot captures a red-haired woman standing and directly facing the camera, wearing a black short-sleeved crop top and black athletic shorts. Her long, voluminous, wavy red hair cascades around her shoulders. She has a wide, happy smile and her eyes are bright. She raises her hands to her hair, playfully showing off its fullness. The background is a simple, light-colored wall, indicating an indoor setting. The lighting is bright and frontal, illuminating her features and hair. Text overlaid on the screen reads 'I'm going to be starting, MaryRuth's Organics Multivitamin + Hair Growth.' The camera is static, holding the shot of her enthusiastic presentation.
0:09hair products display A close-up shot displays an array of hair care products and tools neatly arranged on a light wooden surface. Visible items include various brushes – a large round brush with dark bristles, a paddle brush, and a multi-pronged detangling brush with teal accents – as well as several bottles of hair serums and sprays. The bottles are of different shapes and sizes, with various brand labels, including L'Oréal. A purple hair dryer attachment is partially visible on the right. The background is a soft, out-of-focus wall. The lighting is even and bright, emphasizing the textures and details of the products. The camera is static, providing a clear view of the collection.
0:11product bottle close up A tight close-up focuses on a white plastic bottle, prominently labeled 'MaryRuth's Multivitamin Gummies + Hair Growth,' sitting on a light wooden surface. The label features a colorful design with fruit illustrations and clear branding. A subtle shadow falls behind the bottle, giving it dimension. In the softly blurred background, a framed photograph of a fluffy light-colored dog is visible, adding a touch of personal warmth to the setting. The lighting is bright and even, illuminating the product label clearly. Overlaid text reads 'I'm super excited about this.' The camera remains static, drawing attention to the product.
0:12narrator holds product A medium close-up shows the red-haired woman (previously seen at 0:07) holding up the white MaryRuth's product bottle to the camera. She is wearing a light-colored, possibly satin, robe or shirt. Her long, wavy red hair is flowing over her shoulders. She smiles sweetly and directly at the camera, with confident eye contact. Her makeup includes defined eyeliner and red lipstick. The background is dark and out of focus, highlighting her and the product. The lighting is soft and directed, creating a gentle glow on her face and the bottle. The camera is static.
0:13blonde hair growth demonstration The back of a blonde woman is featured in a medium shot, showcasing her long, straight, healthy-looking hair. She is wearing a white sports bra and black leggings, suggesting an active lifestyle. Her hands are raised, running through her hair to emphasize its length and texture. The setting appears to be a dining room, with a long table and chairs visible in the blurred background. The lighting is bright and ambient, illuminating her hair clearly. Text overlaid on the scene reads 'They have clinically studied'. The camera remains static, allowing the viewer to focus on the hair demonstration.
0:13hair before after proof This scene is a split-screen visual comparison, showcasing hair growth and improvement. On the left side, labeled 'BEFORE' in red text, a woman's back is shown with medium-length, blonde hair that appears somewhat thin and possibly damaged at the ends. On the right side, labeled 'AFTER' in red text, the same woman (or a similar subject) is depicted from behind with significantly longer, richer brown hair that looks thicker and healthier. The hair on the 'AFTER' side reaches her lower back. The background for both images is a plain, light wall. The lighting is consistent and even across both images, allowing for a clear assessment of the hair's condition and length. Text overlaid on the screen says 'that look at hair growth and this Lustriva that's in there'. The camera remains static.
0:16long blonde hair demonstration A close-up shot focuses on the back of a blonde woman, highlighting her very long, voluminous, wavy blonde hair. Her hair appears thick and healthy, cascading down her back. She is wearing a black top or sports bra. Her hands are visible as she raises them, running through her hair to emphasize its length and texture. The background is a plain, light-colored wall, ensuring full attention is on her hair. The lighting is bright and even, accentuating the hair's golden tones and movement. The camera is static.
0:17narrator gummy demonstration A medium close-up features the red-haired woman (from previous scenes) holding a white MaryRuth's product bottle in her right hand, positioned above her open left palm. She is wearing a light, satin-like robe. She drops a single, small, red gummy from the bottle into her left hand, demonstrating the product's form. Her expression is serious and focused as she performs this action, looking directly at her hand. The background is dark and out of focus, with a hint of a framed picture on the wall, keeping the focus on her and the product. The lighting is soft and frontal, illuminating her and the gummy. Text overlaid on the scene reads 'is something that I really, really was impressed with.' The camera is static.
0:19narrator gummy reaction The red-haired woman is again captured in a medium close-up, immediately after consuming the gummy. She has her left hand near her mouth, suggesting the recent action. Her expression transitions from thoughtful to pleasantly surprised, with a slight upward gaze to the right before returning to the camera, and then she smiles gently. Her makeup, including the winged eyeliner and red lipstick, is still prominent. She is wearing the same light, satin robe. The background remains dark and out of focus. The lighting is soft and flattering, highlighting her expression. Text overlaid on the scene continues to read 'I really, really was impressed with.' The camera is static, focusing on her reaction.
0:20narrator product call to action A medium close-up shows the red-haired woman holding the white MaryRuth's product bottle in her right hand, presenting it to the camera. She is seated, wearing a green t-shirt, and her long, voluminous, wavy red hair frames her face. She smiles, winks, and engages directly with the viewer, conveying a sense of friendly persuasion. The background is a slightly blurred indoor setting, possibly a living room, with a dark sofa and artwork visible. The lighting is bright and warm, accentuating her vibrant hair. The camera is static, holding her confident and inviting pose.
0:23narrator final call to action A wide shot shows the red-haired woman seated comfortably on a dark-colored sofa in a living room setting. She holds the white MaryRuth's product bottle in her right hand and gestures with her left hand, emphasizing her recommendation. Her exceptionally long, wavy red hair cascades over her shoulders and chest. She is wearing a green t-shirt. The background reveals more of the living room, including a multi-bladed ceiling fan, dark framed artwork on the wall, and another piece of furniture. The lighting is bright and overhead, casting soft shadows. Text overlaid on the scene reads 'Check it out at MaryRuthOrganics.com'. The camera is static, capturing her full upper body and surroundings as she delivers her final message.
0:24brand logo animation The scene transitions to an animated brand logo reveal against a pure white background. Initially, a light blue curved stroke animates onto the screen from left to right. This is followed by the appearance of a circular, stylized illustration. The illustration depicts a blonde woman with a red bow in her hair, smiling, set against a background of a green rural landscape with a red barn under a blue sky. Below this, the brand name 'MaryRuth's' appears in bold red script, with a registered trademark symbol. Finally, a golden curved line animates in from the bottom, creating a subtle border. The entire animation is clean and bright, utilizing the brand's color palette. The camera is static throughout the animation.
