A close-up shot focuses on a pair of male hands. One hand holds a small, white, cylindrical tin with a silver interior, identified as 'HIGHLAND Glacial Clay Pomade'. The other hand uses an index finger to scoop a small, textured, light brown amount of product from the tin. The background is softly blurred, dark, likely indicating an indoor setting. Overhead lighting creates subtle highlights on the hands and product. Dominant colors are the beige of the product, the silver interior of the tin, and the warm skin tones of the hands. White text overlay appears, reading 'We coined it The Glacial Clay'.
0:02placing product on counter A close-up shot shows a male hand placing the white cylindrical tin of 'HIGHLAND Glacial Clay Pomade' onto a speckled, granite-like countertop. The hand gently sets the tin down, ensuring its stability. The background behind the hand and counter is a dark, blurry, indistinct surface, possibly a cabinet or wall. The lighting is soft and even, highlighting the details of the product and the texture of the counter. The primary colors are the white of the tin, the dark speckles of the countertop, and the muted dark background. White text overlay appears, reading 'It was a mess'.
0:03two men talking head A medium close-up shot features two young adult males positioned side-by-side, looking directly into the camera. The man on the left wears a light-colored t-shirt and a dark brown baseball cap, backward, revealing some darker, medium-length hair. He has a slight beard and a serious yet friendly expression. The man on the right wears a dark jacket over a graphic t-shirt and a blue baseball cap with a white 'D' on it, also backward. He has a mustache and a similar expression. The background is a bright, neutral-toned wall, suggesting an indoor, casual setting. The lighting is bright and even, casting minimal shadows. The dominant colors are the neutral background, the men's clothing (brown, blue, white, black), and their skin tones. White text overlay reads 'at the beginning'.
0:04failed batches overhead An overhead wide shot displays a collection of small, brown, cylindrical containers, some standing upright and others laid on their side, filled with a light grey, wavy, and unevenly distributed substance. These containers are arranged on a white, possibly marble or laminate, surface, suggesting a product development or testing environment. In the background, out of focus, there are taller brown cylinders, perhaps earlier versions of the product packaging or other ingredients. The lighting is bright and even, emphasizing the texture of the grey substance and the contrast with the brown containers. The dominant colors are the various shades of brown, light grey, and the white surface. White text overlay reads 'of failed batches,'.
0:05mixing ingredients A close-up shot captures a young adult male, wearing a black t-shirt and a backward baseball cap, actively mixing ingredients in a white bowl. His right hand holds a spoon, stirring a grey, powdery substance and a white powder at the bottom of the bowl. The background is a dark, blurred kitchen counter or cabinet, maintaining focus on the mixing action. The lighting is bright and direct, clearly illuminating the powders and the mixing motion. The primary colors are the white of the bowl and powders, the grey of one ingredient, and the dark clothing of the male. White text overlay reads 'late nights,'.
0:06damaged packaging A close-up shot shows a male hand holding a small, white, cylindrical tin with a label reading 'HIGHLAND Natural Pomade'. The tin appears slightly dented or marred, indicating imperfect packaging. The hand holding the tin is positioned against a blurred, dark background, possibly a bathroom counter with other toiletries in soft focus. The lighting is moderate, highlighting the subtle imperfections of the tin. The dominant colors are the white and black of the packaging, the warm skin tone of the hand, and the dark, muted background. White text overlay reads 'packaging disasters'.
A low-angle, medium shot captures a stack of several white, cylindrical tins of 'HIGHLAND Natural Pomade'. Some of the tins exhibit slight dents or irregularities in their packaging, suggesting challenges in the production process. The stack is situated on a wooden surface, possibly a shelf or table, with blurred green foliage from a plant visible in the background, adding a touch of natural element. The lighting is soft and natural, emphasizing the product without harsh shadows. The color palette is dominated by the white and black of the product labels, the natural wood tones, and the green of the plant. White text overlay reads 'and a shit ton'.
0:08bad product label A close-up shot focuses on three white, cylindrical tins of 'HIGHLAND Glacial Clay Pomade' arranged on a light-colored, possibly marble or concrete, surface. One of the tins in the foreground has its lid open, revealing a creamy white substance, while another has a 'BAD' sticker prominently displayed on its label, indicating a failed batch or quality issue. The background is a soft, light blur. The lighting is bright and even, highlighting the texture of the open product and the 'BAD' sticker. The dominant colors are the white and black of the packaging, the creamy product, and the light grey surface. White text overlay reads 'more to get it right.'.
0:09man with positive review A medium shot frames a young adult male, likely in his 20s or early 30s, standing confidently and looking directly at the camera with a subtle smile. He has short, dark hair and a light beard. He wears a dark blue and white striped work jacket over a black t-shirt, and several bracelets on his left wrist. The background features a textured, light brown striped wall and a green plant on the left, suggesting an indoor, stylish setting. The lighting is soft and frontal, illuminating his face. Overlaid on the top right, a black speech bubble graphic from an Instagram direct message reads: 'This hair product Is the greatest product I have ever used'. White text overlay at the bottom reads 'Three years ago we crack the code.'.
0:11customer reviews scroll A dynamic shot features a cascade of black text bubble graphics, resembling Instagram comments or reviews, falling and scrolling upwards on the screen. The comments express high praise for a hair product, such as 'The best product out by farrrrrr' and 'Not gonna lie, this shit rocks!'. In the background, out of focus, a person, likely male, can be seen in a kitchen setting, pouring a light-colored liquid into a cup from a green container. The kitchen features white subway tiles and stainless steel appliances, indicating a modern, clean environment. The lighting is bright and ambient. The primary colors are the black and white of the text overlays, the green of the pouring container, and the neutral tones of the kitchen. White text overlay at the bottom reads 'We designed a nourishing'.
A close-up shot focuses on the back of a young male's head as his light brown, wet hair is being styled. A person's hands (likely the stylist's, but not fully visible) are gently working the product through his hair, lifting and shaping it from the roots upwards. The hair appears well-saturated with product, showing defined texture and slight sheen. The background is blurred, suggesting an indoor setting like a salon or bathroom, with indistinct shapes and colors. The lighting is soft and even, highlighting the texture and color of the hair. The dominant colors are the various shades of brown in the hair, the skin tones of the visible hands, and the muted, blurred background. White text overlay reads 'hair product that not'.
0:13styled hair profile A close-up, side profile shot features a young adult male with perfectly styled, light brown hair, looking thoughtfully towards the right side of the frame. His hair is neat, voluminous, and appears to have a natural-looking hold. He has clean-cut features and is wearing a dark, possibly black, t-shirt. The background is a brightly lit, blurred interior space, possibly a bathroom or salon, with soft, diffused lighting. The lighting is even and natural, highlighting his hair and facial contours. The dominant colors are his light brown hair, his skin tone, and the dark of his clothing against a bright, neutral background. White text overlay reads 'only styles perfectly,'.
0:14scooping ingredients A close-up, top-down shot features a wooden spoon scooping a generous amount of a white, creamy, textured substance from a pile on a pristine white surface. Small flecks of the substance are scattered around the main pile, indicating its raw, unprocessed form. The background is entirely white, creating a clean, laboratory-like aesthetic. The lighting is bright and even, casting subtle shadows that define the texture of the substance. The dominant colors are the natural wood of the spoon and the pure white of the substance and background. White text overlay reads 'but relies solely on health boosting'.
0:16ingredients flat lay An overhead flat-lay shot displays a variety of natural ingredients artfully arranged on a clean, white surface. The composition includes small piles of white powder, grey powder, clear and amber liquid drops and puddles (oils), white waxy flakes, reddish-brown wood chips (sandalwood), and a sprig of fresh pine needles. A small wooden spoon is also part of the arrangement, along with a smear of the creamy white substance seen previously. The items are spaced out, creating a visually appealing and informative display. The lighting is bright and diffused, highlighting the natural textures and colors of each ingredient. The color palette is earthy and natural, featuring whites, greys, browns, amber, and green against the stark white background. White text overlay reads 'ingredients to get the job done.'.
0:17product on wood tray A medium shot frames a white cylindrical tin of 'HIGHLAND Glacial Clay Pomade' sitting prominently on a rustic, round wooden tray. The tray's surface features a natural wood grain pattern. Behind the tin, a small potted green plant with lush foliage adds a touch of organic warmth to the scene. The background is softly blurred and dark, making the product stand out. The lighting is soft and directional, creating a gentle highlight on the tin and casting subtle shadows, enhancing depth. The dominant colors are the white and black of the product, the warm browns of the wooden tray, and the vibrant green of the plant. White text overlay reads 'A never before seen'.
0:19scooping pomade from jar A close-up shot focuses on a male hand holding a small, silver-colored spatula, which is scooping a small, textured, greyish-brown amount of product from a white, cylindrical tin of 'HIGHLAND Glacial Clay Pomade'. The product appears dense and clay-like. The background is dark and softly blurred, keeping the attention entirely on the hands and product. The lighting is soft and even, highlighting the texture of the pomade. The dominant colors are the white and black of the tin, the grey-brown of the product, and the warm skin tone of the hand. White text overlay reads 'high performance product'.
0:20man styling hair mirror A close-up shot captures a young adult male, likely in his 20s-30s, standing in front of a mirror, gently touching and arranging his styled, light brown hair with his right hand. His hair is neat, with a healthy sheen and volume, styled upwards and to the side. He looks thoughtfully at his reflection or slightly off-camera. A large, blurred green plant is visible in the background, adding a natural element to the bright, well-lit indoor setting. The lighting is soft and bright, illuminating his face and hair evenly. The dominant colors are his light brown hair, his skin tone, and the green of the plant against a neutral background. White text overlay reads 'that successfully replaces'.
0:21woman styling hair mirror A close-up, side profile shot features a young adult female, likely in her 20s-30s, with long, wavy blonde hair. She stands in front of a mirror, gently touching and adjusting her hair with her right hand, demonstrating how the product works for different hair types. She gazes at her reflection or slightly off-camera with a neutral, perhaps thoughtful, expression. The background is a brightly lit, blurred indoor space, possibly a bathroom, with a mirror reflection of herself visible behind her. The lighting is bright and even, highlighting the texture and color of her hair. The dominant colors are her blonde hair, her skin tone, and the neutral background. White text overlay reads 'the toxic'.
A close-up shot focuses on a pair of hands pulling apart a stringy, gooey, translucent white substance, demonstrating its undesirable texture. The substance stretches and sticks between the fingers, showing its thick and potentially messy consistency. The background is blurred and dark, ensuring full attention on the hands and the substance. The lighting is soft and direct, emphasizing the texture and stretchiness of the material. The dominant colors are the pale white of the substance and the warm skin tones of the hands against a dark, indistinct background. White text overlay reads 'goopy junk'.
A close-up, top-down shot captures a male hand touching a section of dark, messy hair that appears greasy and has white, flaky residue, presumably from a poor-quality product. The hand is working through the hair, highlighting its unfavorable condition. The background is a clear, bright blue sky, suggesting an outdoor setting or a contrast against an ideal backdrop. The lighting is bright and natural, starkly revealing the issues with the hair. The dominant colors are the dark brown of the hair, the white residue, the warm skin tone of the hand, and the vibrant blue sky. White text overlay reads 'that dominates'.
0:24two men looking right A medium shot captures two young adult males standing side-by-side, both looking towards the right side of the frame with a slight, confident smile. The man in the foreground (left) wears a dark blue denim jacket. The man behind him (right) wears a dark, possibly charcoal-colored, shirt. Both have short, dark hair and light facial hair. The background is a soft, warm-toned blur, possibly an indoor setting with subtle light. The lighting is natural and warm, creating a pleasant glow on their faces. The dominant colors are the dark blues and grays of their clothing, their warm skin tones, and the blurred, warm background. White text overlay reads 'Fast forward,'.
0:25customer reviews display A screen recording shot displays a series of customer reviews scrolling vertically on a light grey background. Each review is formatted with a user icon, a name (e.g., 'Jeff L.', 'Pablo Maza'), a 'Verified' badge, and a 5-star rating, alongside positive comments about the 'Perfect pomade' or 'Glacial Clay Pomade'. The reviews are dated, showing recent activity. A 'Reviews' tab is partially visible on the right side. The screen has a clean, minimalist aesthetic, typical of an e-commerce platform. The dominant colors are black text on a light grey background, with yellow stars and green 'Verified' badges. White text overlay at the bottom reads 'and we now have thousands of five star reviews,'.
A close-up shot focuses on a male hand turning the pages of an 'Esquire' magazine. The cover features a stylish male model (Aaron Taylor-Johnson) in a long coat, with text like 'THE RELUCTANT SUPERSTAR'. The magazine is laid on a dark, speckled countertop. The hand deliberately flips through the pages, drawing attention to the publication. The lighting is soft and even, highlighting the magazine cover's details. The dominant colors are the rich tones of the magazine cover, the dark countertop, and the warm skin tone of the hand. White text overlay reads 'international hair awards'.
0:28esquire award graphic A clean, white graphic overlay displays the title 'The 2023 Esquire Grooming Awards' with 'BEST HAIR CLAY' prominently featured. Below the title, a white cylindrical tin of 'HIGHLAND Glacial Clay Pomade' is shown, accompanied by an 'Esquire Grooming Awards' badge. Text below describes the product as a 'clay-pomade hybrid' that 'won high marks' and provides details about its performance and fragrance. The background is a solid white. The text is black, with elements of yellow and green in the award badge. White text overlay at the bottom reads 'international hair awards'.
0:29barber styling client 1 A medium shot shows a male barber with glasses and numerous tattoos on his arms, meticulously styling the hair of a male client. The barber, positioned to the right of the client, holds a comb and uses his hands to perfect the client's short, dark hair. The client, seen in side profile, wears a black barber cape and sits patiently. The background is a bright, modern salon or barbershop setting, with blurred mirrors and shelves. The lighting is bright and professional, typical of a salon. The dominant colors are the barber's olive green shirt, the client's dark hair and cape, and the bright, neutral salon environment. White text overlay reads 'salon and barbershop'.
0:30barber styling client 2 A close-up shot captures another male barber, wearing a green beanie and glasses, carefully styling the hair of a male client. The barber, whose face is partially obscured by the beanie and glasses, uses his hands to run product through the client's short, dark, wavy hair. The client is seen in a side profile, wearing a white barber cape, with a relaxed expression. The background is a blurred, bright barbershop setting, with mirrors and shelves visible. The lighting is bright and even. The dominant colors are the green of the beanie, the client's dark hair and skin tone, and the white of the cape against the neutral barbershop interior. White text overlay reads 'partners'.
0:30product display in salon A wide shot displays a retail display of 'HIGHLAND Glacial Clay Pomade' jars on a wooden stand, prominently featured on a counter within a bustling hair salon or barbershop. The jars are neatly arranged, showcasing the product in a professional setting. In the background, out of focus, salon chairs, mirrors, and a female stylist working on a client are visible, emphasizing the authentic environment. The lighting is bright and warm, illuminating the display and the salon activity. The dominant colors are the white and black of the product packaging, the natural wood of the display, and the various tones of the salon interior. White text overlay reads 'across the country.'.
0:32man looking thoughtful A close-up, side profile shot features a young adult male, likely in his 20s-30s, with short, dark hair and a clean-shaven face. He wears a dark, possibly denim, jacket with a white, textured sweater underneath. He looks thoughtfully towards the right side of the frame with a serious, contemplative expression. The background is a bright, overcast sky, suggesting an outdoor setting. The lighting is soft and natural, illuminating his face evenly without harsh shadows. The dominant colors are the dark blue of his jacket, the white of his sweater, his warm skin tone, and the bright, muted blue-grey of the sky. White text overlay reads 'We're proving'.
A medium shot from behind captures a male individual, likely in his 20s-30s, walking away from the camera down a narrow, modern hallway. He is wearing a light-colored, possibly off-white or light grey, casual jacket with a distinctive circular patch on the left sleeve. The walls of the hallway are made of light grey concrete or textured material, creating a minimalist and somewhat industrial aesthetic. The lighting is ambient, with some light filtering from the end of the hallway. The dominant colors are the light grey of his jacket, the concrete walls, and the darker accents of his clothing. White text overlay reads 'out that natural formulas'.
0:34woman styling bun A medium shot from behind captures a young adult female, likely in her 20s-30s, with blonde hair pulled back into a neat, low bun. She is wearing a thick, black knitted sweater and is seen with both hands adjusting her hair or bun at the back of her head. The background is a bright, minimalist white wall with a vertical metallic stripe on the left, suggesting a clean, modern studio or home environment. The lighting is bright and even, highlighting her hair and the texture of her sweater. The dominant colors are the blonde of her hair, the black of her sweater, and the pristine white background. White text overlay reads 'can live among'.
0:35two men walking outdoors A medium shot from behind captures two young adult males walking away from the camera, arms around each other's shoulders, under a bright, clear blue sky. The man on the left wears a light brown or tan jacket over a dark shirt, and the man on the right wears a green t-shirt. They appear to be walking in an open, possibly rural or natural landscape, though the ground is not clearly visible. The lighting is bright and natural, typical of a sunny day, casting soft shadows. The dominant colors are the warm tones of their clothing, their skin tones, and the vibrant blue of the sky. White text overlay reads 'the very best.'.
0:36text overlay dont love it A minimalist graphic shot features white background with the words 'Don't Love It?' in elegant, dark grey serif font, centered horizontally on the screen. The text is clean and legible, designed to be easily read. The lighting is uniform, as it's a graphic. The primary colors are the stark white background and the dark grey text.
0:37text overlay money back A minimalist graphic shot features a white background with the words 'Your Money Back.' in elegant, dark grey serif font, centered horizontally on the screen. A thin, dark grey line is positioned beneath the text. The text is clean and legible, designed to be easily read. The lighting is uniform, as it's a graphic. The primary colors are the stark white background and the dark grey text.
0:38end card highland A clean, minimalist end card featuring a white background with the brand name 'HIGHLAND' in a bold, sans-serif, dark grey font, centered horizontally on the screen. The text is clear and prominent, serving as a final brand statement. The lighting is uniform, as it's a graphic. The primary colors are the stark white background and the dark grey text.
