0:00client and stylist talking The scene opens with a medium shot of two men seated in what appears to be a modern hair salon. The man on the left, a stylist, is wearing a black t-shirt and dark pants, sitting on a black rolling stool. He has short, light-colored hair, glasses, and numerous tattoos visible on his arms. He is listening intently to the man on the right. The man on the right, the client, is seated in a brown leather barber chair, wearing a black long-sleeve shirt and dark pants. He has dark, wavy hair and is holding a small black microphone close to his mouth, speaking. His body language is relaxed, leaning slightly forward. The background features light brick walls, large windows showcasing an outdoor view of trees, and various salon equipment like mirrors and product shelves, all softly lit. A textual overlay appears at the bottom, stating "it once and fell". The overall color palette is muted with whites, browns, and blacks, creating a clean, professional aesthetic. The camera remains static.
0:01text overlay in love with it A brief, stark white screen fills the frame. Centered on this minimalist background, the phrase "in love with it" is displayed in a simple, elegant serif font. The text is dark gray, contrasting softly with the pure white. There are no other visual elements, maintaining a clean and direct presentation. This scene acts as a rapid visual interjection, emphasizing the previous speaker's sentiment. The lighting is bright and even, highlighting the clean aesthetic. The camera is static, focusing solely on the text. Background music continues from the previous scene.
0:01stylist applying product overhead The camera transitions to an over-the-shoulder shot, focusing on a stylist's hands as they gently work a product into the client's dark, damp hair. The stylist, wearing a black short-sleeved shirt, has visible tattoos on his forearms and hands. His fingers are spread, carefully distributing the product through the client's slightly wavy, medium-length hair. The client's face is not visible, only the side of his head and neck. The background is softly blurred but hints at the salon setting with white brick walls and warm, ambient lighting from recessed fixtures. A textual overlay at the bottom reads "and immediately ditched". The action is deliberate and smooth, conveying expertise. The color palette centers on the dark brown hair, black clothing, and white salon interior. The camera remains static, closely observing the application process. Background music plays continuously.
0:02stylist applying product overhead continued This scene continues the over-the-shoulder shot from the previous segment, maintaining the same framing and focus on the stylist's hands working through the client's dark, damp hair. The stylist's tattooed forearms are prominent as he meticulously massages the product into the hair. The client's head is still, offering a clear view of the styling process. The diffused salon lighting creates soft highlights on the hair. The background remains out of focus, suggesting the familiar salon environment with brick walls and warm light sources. A new textual overlay appears, stating "all the other products and have used", continuing the narrative from the voiceover. The actions are methodical, highlighting the product application. The camera is static, ensuring a steady view of the detailed styling. Background music continues to play softly.
0:03product jar close up A close-up shot focuses on a small, round metal tin, likely a product container, held by a tattooed hand. The tin is light gray or silver with a white label featuring the brand name "HIGHLAND" prominently in black, with a small deer logo in orange and black. Text on the label indicates "GLACIAL CLAY POMADE", "SUSTAINABLY CRAFTED", and details like "LOW SHINE" and "MEDIUM HOLD". The hand holding the tin is clearly that of the stylist, identifiable by the distinctive tattoos. The background is softly blurred, showing hints of dark clothing and potentially blue denim, suggesting the product is being held in someone's lap. A textual overlay reads "the Clay Pomade", reinforcing the product name. The lighting is soft and even, highlighting the product details. The camera is static, allowing for clear inspection of the packaging. Background music plays.
0:04product application close up A tight close-up shot focuses on a tattooed hand, likely the stylist's, scooping a small amount of light grey, creamy product from the open tin of 'Highland Glacial Clay Pomade'. The fingers are clearly visible as they gently press into the pomade, showing its texture and consistency. The edges of the metal tin are in sharp focus, emphasizing the brand's packaging. The background is a blurred blend of warm browns and dark tones, maintaining focus on the product and action. A textual overlay displays "every single day", reinforcing the idea of daily use. The lighting is soft and directional, creating subtle shadows and highlighting the product's texture. The camera is static, capturing the detailed interaction with the product. Background music is audible.
0:06stylist massaging hair The scene returns to an over-the-shoulder perspective, showing the stylist's tattooed hands continuing to work the 'Highland Glacial Clay Pomade' into the client's damp, dark hair. The focus is on the stylist's movements as he massages the product from the roots to the ends, ensuring even distribution. The client's face remains out of view, with the side of his head and neck visible. The hair appears slightly more textured and defined as the product is worked in. The salon environment, with its white brick walls and warm, diffused lighting, is softly blurred in the background. Two textual overlays appear in quick succession: "for the last four years," followed by "something like that.", reinforcing the voiceover's message of long-term use. The camera is static, capturing the detailed process. Background music is playing.
0:07hair application close up A close-up shot focuses directly on the client's dark, wavy hair as the stylist's hands work the product in. The camera is positioned slightly above and behind the client's head, providing an intimate view of the hair strands being separated and styled. The hair appears visibly damp and textured, with subtle highlights catching the soft, warm light from above. The stylist's tattooed fingers move skillfully through the hair, demonstrating the product's spread and how it enhances the hair's natural waves. The background is a soft blur of the salon environment, hinting at bright light sources. A textual overlay states "just hydrates and nourishes", describing the product's benefits. The detailed action emphasizes the tactile nature of the product application. The camera maintains a static position. Background music continues to play.
0:08stylist massaging hair wider This shot is a slightly wider over-the-shoulder view compared to previous styling shots, allowing more of the stylist's upper body and the client's head to be seen. The stylist, wearing a black t-shirt, continues to apply the product to the client's dark, wavy hair with both hands, working from the roots up. His tattooed arms are visible, moving with purposeful motions. The client's profile is still not fully visible, but the side of his head and neck are clear. The salon environment with its white brick walls and wooden ceiling beams, along with bright overhead lights, is visible but softly out of focus. Two textual overlays appear: "your hair," followed by "makes it feel full and thick.", explaining the product's effects. The scene maintains a focus on the hair care process. The camera is static, offering a steady view. Background music provides a continuous auditory element.
0:10hair application detail The camera provides another close-up perspective of the client's dark, wavy hair being styled. This shot is slightly different from previous close-ups, possibly from a different angle or showing a different section of the hair. The stylist's tattooed fingers are still visible, expertly shaping and enhancing the waves. The hair now appears more defined and less damp, indicating progress in the styling process. The soft, ambient light from the salon environment gently illuminates the hair, highlighting its texture and shine. The background remains a soft, indistinct blur of light and neutral tones. There are no text overlays in this specific shot, allowing the visual action to speak for itself. The camera is static, focusing on the intricate details of the styling. Background music continues to play softly.
0:11client adjusting hair mirror A medium shot captures the client standing, looking into a large mirror (implied, as his gaze is fixed slightly off-camera to the right), and subtly adjusting his newly styled dark, wavy hair with his right hand. He is still wearing the black long-sleeved shirt. His expression is one of contemplation and satisfaction, observing the results of the styling. The background reveals a window with trees outside on the left, and a white brick wall on the right. The salon's ambient lighting provides a soft, even illumination. A textual overlay appears, stating "It feels natural,", conveying his immediate reaction. The camera is static, framing the client's reflective moment. Background music continues to set the mood.
0:12product jar with lid off The shot returns to a close-up of the 'Highland Glacial Clay Pomade' tin, now with its lid removed and placed beside it. The light grey, creamy product is clearly visible inside the tin, and the detailed white label with the brand logo and text is sharply in focus. The lid also features the brand's minimalist design. The background is a soft, dark gray texture, providing a clean contrast to the bright white tin and product. Textual overlays state "it feels like how your hair should feel", continuing the voiceover's testimonial. The lighting is even and highlights the product's texture and packaging details. The camera is static, allowing for clear product inspection. Background music plays continuously.
0:13stylist final touches The scene reverts to an over-the-shoulder shot, showing the stylist making final adjustments to the client's hair. His tattooed hands gently pat and shape the hair, ensuring it's perfectly set. The client's dark, wavy hair now appears fully styled and voluminous, showcasing the complete transformation. The soft, warm salon lighting illuminates the hair, emphasizing its new texture and natural bounce. The blurred background shows the familiar white brick wall and wooden ceiling, hinting at the clean salon environment. A textual overlay reads "if there was nothing in it.", completing the previous thought about natural feel. The overall action implies the completion of the styling process, presenting the ideal outcome. The camera is static, maintaining a clear view of the styling. Background music continues.
0:14client testimonial in chair The camera returns to a medium shot of the client, now seated in the brown leather barber chair, speaking directly into a small black microphone. He wears a black long-sleeved shirt and glasses, and his dark, wavy hair is perfectly styled. He maintains direct eye contact with an unseen interviewer or the camera, conveying confidence and sincerity. His facial expression is open and engaging, with a slight smile. The background is the same salon setting, with white brick walls, a large window, and scattered salon equipment, providing a professional yet inviting atmosphere. A textual overlay states "I don't have a lot of time in the morning to get ready,", articulating a common user need. The lighting is bright and even, highlighting his features. The camera remains static, focusing on his testimonial. The background music continues underneath his spoken dialogue.
0:16client testimonial effortless This scene is a continuation of the previous shot, maintaining the same medium framing of the client in the barber chair. He is still speaking into the microphone, his dark, wavy hair perfectly styled, and his glasses perched on his nose. His expression remains confident and engaged, possibly with a slightly wider smile, emphasizing the positive sentiment. The salon background, with its white brick walls and window, provides consistent context. A textual overlay appears, reading "it just feels effortless and easy.", highlighting a key benefit of the product. The lighting remains bright and consistent. The camera is static, focusing on the client's continued testimonial. His spoken words are clear, accompanied by background music.
0:17client looking at camera A close-up shot features the client, his dark, wavy hair immaculately styled. He looks directly into the camera with a warm, genuine smile, then briefly turns his head to his right, revealing the back of his head before turning back to face the camera. His facial expression is friendly and approachable. The background is a crisp white brick wall, with a large, simple white clock visible in the upper right corner, indicating time passing. The clean, bright lighting emphasizes his features and the texture of his hair. A textual overlay states "And you don't need", hinting at product efficiency. The quick turn of his head and return creates a dynamic yet engaging visual. The camera is static, capturing his interaction. Background music continues, playing behind his dialogue.
0:19client smiling at camera This scene is a very brief continuation of the previous close-up, focusing on the client. He is looking directly at the camera with a bright, genuine smile, his dark, wavy hair perfectly styled. The white brick wall background with the clock remains consistent. A textual overlay reads "a lot of the product,", providing more information about the product's efficiency. His facial expression is purely positive, conveying satisfaction and enthusiasm. The bright, even lighting highlights his smile and the sheen of his hair. The camera is static, maintaining direct engagement with the viewer. Background music accompanies his words.
0:20client final testimonial The close-up shot of the client continues, capturing his final remarks. He looks directly into the camera with a beaming, confident smile, turning his head slightly as he speaks. His dark, wavy hair maintains its perfect styling. The clean white brick wall background and the subtle white clock in the upper right corner provide a minimalist yet effective setting. A textual overlay displays "it just a little goes a long way and it just feels great.", summarizing the product's value proposition. His expression is full of enthusiasm and genuine approval. The bright, soft lighting enhances his positive demeanor. The camera is static, holding the engaging shot until the end of his speech. Background music softly plays under his dialogue.
0:22end card highland logo The video concludes with a clean and minimalist end card. The entire frame is filled with a bright white brick wall texture, providing a subtle depth. Centered in the middle of the screen, the brand name "HIGHLAND" is displayed in a bold, black sans-serif font. In the upper right corner, a white clock with black hands and numbers is partially visible, subtly reinforcing the theme of time or routine. The overall aesthetic is clean, modern, and on-brand. The lighting is uniformly bright. The camera is static. The background music fades out, signaling the end of the video. This acts as a clear call to action or brand reinforcement.
