A medium shot captures a young to middle-aged woman seated at a modern kitchen or dining table, engrossed in her smartphone. The camera is positioned slightly to her left, framing her from the waist up. The environment is an uncluttered, contemporary indoor space featuring light-colored walls. To her left, a tall, slender artificial plant with sparse green leaves sits in a dark planter. On the right, a large, dark flat-screen television is mounted above a black console table adorned with subtle decorations like a white pumpkin and dark candles. The lighting is soft and evenly diffused, suggesting ambient light rather than direct harsh sources. The table surface is a distinct speckled gray and white granite. The woman's entire focus is directed downwards at her phone, held in both hands. A text overlay reads "something" at the bottom of the screen.
0:01Michaels app demo This scene is a screen recording of the Michaels mobile application interface. The screen initially displays various categories such as 'The Party Shop' and 'Yarn & Needlework' within a clean, white-background layout, accentuated by Michaels' signature red branding. A prominent red banner advertises '30% Off All Regular Price Purchases.' The user navigates through search results after typing 'congrats balloons,' showcasing multiple product listings with images, prices (e.g., $24.99, $3.99), customer ratings, and delivery options including 'In-Store,' 'Ship to Me,' and 'Same Day Delivery.' The 'Confetti Sprinkle Congrats 5-Piece Foil Balloon Bouquet' is highlighted and added to the cart. Subsequent screens detail 'Order Info' for store pickup at 'Pinnacle Park,' including the address and store hours, and present a 'Reserve a Time' pop-up calendar, showing available dates like 'Today Sep. 18' and time slots (e.g., '2pm - 4pm'). The visual language is consistent with the Michaels brand, utilizing a core palette of white, red, and black. Multiple text overlays appear throughout, including 'something special?', 'at Michaels', 'makes it easy', 'for any occasion!', 'Order online,', 'choose from hundreds of styles, and', 'schedule your pickup', and 'in store'.
0:11walking to store exterior A wide, static shot captures the exterior of a Michaels retail store under a clear, bright blue sky, indicative of a sunny day. The camera is positioned behind a young woman as she walks purposefully towards the store's entrance. The building itself is a large, contemporary commercial structure with a light gray facade, a dark gray roofline, and the distinctive red 'Michaels' logo prominently displayed above the main doors. To the left of the entrance, a smaller sign in red lettering reads, 'Michaels We have BALLOONS!'. The ground is a vast expanse of asphalt, typical of a shopping center parking lot, bordered by a green curb and a few sparse, low-lying bushes near the building. The woman's back is largely turned to the camera as she approaches the entrance.
0:11balloon bar pickup This scene presents a medium, static shot inside a Michaels store, focusing on the dedicated 'Balloon Bar' area. The camera is slightly angled upwards, capturing the woman interacting with the balloon display. Above her, a white metal arch structure clearly spells out 'Balloon Bar' in prominent lettering. A vibrant assortment of balloons hangs from the ceiling, including reflective gold star shapes and white balloons adorned with 'Congrats!' text and colorful sprinkles. The background consists of white slat walls interspersed with bright red and pink promotional signage. The interior is well-lit by bright, artificial overhead lighting, characteristic of a large retail space. The woman is actively reaching up, selecting and gathering balloons, with a visibly happy expression. Text overlays such as 'for you!' and 'Celebrating on your schedule has never been simpler.' appear on screen.
0:15exiting store with balloons A static medium shot captures the interior of the Michaels store, looking outwards through its automatic glass double doors. The woman is prominently featured as she makes her exit, gracefully holding a large, buoyant bouquet of 'Congrats!' and star-shaped balloons. Beyond the glass doors, the exterior is bathed in bright sunlight, revealing a busy parking lot and the outlines of other commercial buildings in the distance. The indoor lighting is evenly distributed, creating a subtle contrast with the intense natural light from outside, emphasizing the transition from indoor shopping to the outside world.
0:16running from store exterior A wide, static shot captures the woman running with evident joy across the asphalt parking lot, away from the Michaels store. The distinctive gray facade of the store building, topped with the bold red 'Michaels' logo, remains clearly visible in the background. The sky is a brilliant, cloudless blue, and the intense sunlight casts sharp, clear shadows on the ground. The woman is carrying a large and colorful bouquet of gold star and 'Congrats!' balloons, which bounce gently with her energetic movements. Her hair also appears to be bouncing, adding to the dynamic sense of motion and excitement. A text overlay at the bottom reads, 'Start your party at Michaels,' serving as a final call to action.
