0:00intro product display
This scene presents a medium shot of a woman seated, looking joyful with her eyes closed and a wide smile. She is holding a vibrant pink jar of 'Bom Dia Bright Cream' from 'Sol de Janeiro' close to her right shoulder. Her right arm is bent at the elbow, resting on her left forearm, creating a relaxed pose. The background is a clean, bright off-white, suggesting a studio or a very light-colored wall outdoors, providing excellent contrast for both the model and the product. The lighting is soft and even, originating from the front-left, illuminating her skin and highlighting the product without harsh shadows, giving a fresh and natural feel. The overall color palette features warm, sun-kissed skin tones, the striking pink of the product, and the minimalist off-white background, creating a bright and positive atmosphere. Text overlays at the top left introduce the brand 'SOL DE JANEIRO' in an elegant serif font, followed by the call to action 'GET SMOOTHER ARMS THIS SEASON' with 'ARMS THIS' highlighted in bold pink.
0:01product feature focus
This scene is a close-up, dynamically zooming in from the previous shot to focus more intimately on the model's face, right shoulder, and the 'Bom Dia Bright Cream' she holds. The background remains the bright off-white, maintaining a clean and unobtrusive setting. The lighting continues to be soft and even, emphasizing the smooth texture of her skin and the product's details. The model retains her serene expression, eyes closed, and a radiant smile, reinforcing the feeling of happiness and satisfaction. A white animated square initially highlights the product, then text overlays appear to present key product benefits. The scene emphasizes the '91%' statistic with a white cursor icon pointing towards the product, leading to detailed text describing the improvement in bumpy skin. The color palette focuses on the model's warm skin tones and the bright pink of the cream, complemented by the informative text in pink and white. The animation of the text and cursor draws attention to the product's effectiveness.
0:06product ingredient highlight
The camera smoothly zooms out to a medium shot, returning to a similar framing as the first scene, showing the woman from the chest up, holding the product. The bright off-white background remains consistent, providing a clean backdrop for the visual information. The soft, even lighting continues to flatter the model's skin and the product. The model still has her eyes closed and a wide, joyful smile, maintaining an aura of serene satisfaction. Animated text overlays appear sequentially, detailing the product's scent notes and key ingredients. First, 'SCENTS NOTES: BLACK AMBER PLUM JASMINE BLOOMS VANILLA WOODS' appears at the top-left with an arrow pointing to the product. Then, two pink pill-shaped text boxes emerge: one near her elbow stating 'FRUIT AHAS' with an arrow pointing to her arm and explaining 'EXFOLIATES AND RETEXTURIZES', and another near her shoulder reading 'VITAMIN C' with an arrow pointing to her arm and stating 'VISIBLY BRIGHTENS'. The color palette emphasizes the warm skin tones, the bright pink product, and the new pink text against the off-white background, effectively communicating product features.
0:10brand logo and call to action
This scene transitions to a full-screen, vibrant, solid hot pink background, completely devoid of any other visual elements. The lighting is flat and even, ensuring the background color is consistent and striking across the entire frame. The scene features animated white text appearing progressively, starting with 'SOL', then 'DE', and finally 'JANEIRO', assembling the full brand name 'SOL DE JANEIRO' in an elegant, flowing serif font. Below the brand name, a clear call to action 'SHOP BOM DIA BRIGHT™ CREAM' appears in a clean, modern sans-serif font. The dominant color palette is the bright hot pink background contrasted sharply with the crisp white text, creating a bold and energetic conclusion to the advertisement, reinforcing brand recognition and guiding the viewer to purchase. There are no characters or complex environmental details, making the focus entirely on the brand and product name.
