A close-up shot of an individual's hands holding and slowly rotating a white ceramic mug. The mug is adorned with a delicate and naturalistic pattern of pressed botanical elements, including various green leaves (like eucalyptus), small dark flowers, reddish-pink flower petals, and subtle yellow floral accents. The lighting is soft and warm, casting gentle highlights on the ceramic surface and the skin. The background is an out-of-focus, warm-toned wooden tabletop, suggesting a cozy, domestic setting. In the center of the frame, there's a white text overlay that reads "Anniversary gift idea" in a clear, sans-serif font. The camera is slightly above eye level, looking down at the mug.
0:02pressed flowers arrangement An overhead wide shot captures an array of carefully arranged pressed flowers and botanical elements laid out on four pristine white sheets of paper. The sheets are placed side-by-side on a light-colored wooden surface. The collection includes various shapes and colors: a large, dark, star-shaped flower, light green fern leaves, small clusters of dried red berries, delicate yellow and dark red rose petals, and different types of thin, dried grasses. The camera slowly pans horizontally across these botanical specimens, revealing the diversity of the collection. Soft, even natural light illuminates the scene, highlighting the textures and subtle color variations of the dried plants. A white text overlay in the bottom third of the frame reads "using pressed flowers from our wedding".
0:06placing petal on scanner A close-up shot, taken from a slightly elevated perspective, shows the glass scanning bed of a black all-in-one printer/scanner. The lid of the scanner is partially open, revealing a dark gray plastic interior. A person's hand, positioned in the lower-left corner of the frame, gently places a single, delicate yellow flower petal onto the clean, reflective glass surface. The lighting is bright and even, highlighting the clear glass and the texture of the petal. A white text overlay is centered on the screen, stating "lay them out on a scanner". The background is primarily the black surface of the scanner, with some reflections.
0:08arranging flowers on scanner An overhead medium shot focuses on the glass scanning bed of a black scanner, now partially covered with an artful arrangement of pressed botanical elements. Large, round, pale green eucalyptus leaves form a prominent part of the composition, interspersed with several dried, spiky purple thistles and a small, vibrant reddish-orange flower. A person's hand is briefly seen at the bottom right, gently adjusting one of the thistles, emphasizing the careful placement. The scanner lid is open, with its white underside visible in the top portion of the frame. Bright, diffused light illuminates the scene, creating soft shadows and highlighting the detailed textures of the dried plants. A white text overlay is centered, repeating "lay them out on a scanner".
0:11more flowers on scanner An overhead medium shot continues to showcase the black scanner glass, now featuring a different arrangement of pressed flower petals. Several distinct yellow petals, some slightly curled, are scattered across the top and sides, while two larger, darker reddish-purple petals are placed prominently in the lower-left and lower-middle sections of the frame. Small green leaves are also sparsely interspersed. The camera executes a slow, smooth pan from left to right, revealing more of the delicate arrangement. The scanner's open lid is partially visible at the top, and the glossy black surface reflects the ambient, soft lighting. A white text overlay, "lay them out on a scanner", is positioned in the center.
0:13scanner result on screen A medium shot frames a modern laptop with its screen prominently displaying a digital image of the previously scanned pressed flowers and leaves. The image shows the botanicals arranged across the bottom portion of a pristine white background, mimicking the physical scanner arrangement. The laptop's black keyboard and trackpad are visible in the foreground, with only the bottom part of the screen visible above. The ambient lighting reflects subtly on the screen, which is brightly lit, showcasing the intricate details of the digital flowers. A white text overlay, "Upload to Shutterfly", is prominently displayed in the center of the screen, indicating the next step in the creative process. The overall mood is clear and instructional.
0:14shutterfly website A medium shot captures a laptop screen displaying the Shutterfly website. The screen shows a product customization page for a ceramic mug. The scanned botanical design is clearly visible, applied as a wrap-around graphic on a digital rendering of a white mug. The website interface includes various customization options and a clear product preview. The camera performs a slow and smooth horizontal pan to the right, following the mug design as it rotates digitally on the screen, showcasing the full extent of the custom print. The background reveals a blurred wooden tabletop and a light beige wall, maintaining a consistent domestic setting. A white text overlay, "Upload to Shutterfly", is still present in the center of the screen.
0:18final mug on table A medium shot presents the completed white ceramic mug, now adorned with the full, vibrant pressed flower design, resting on a warm-toned wooden table. The mug slowly rotates on the spot, allowing viewers to appreciate the intricate details of the botanical artwork from all angles. In the background, slightly out of focus, is a bright red box with the word "Shutterfly" partially visible in white text, providing brand context. Further back, a blurry piece of dark, abstract wall art adds depth to the scene. The lighting is soft and natural, emphasizing the mug's glossy finish and the rich colors of the design. A white text overlay, "Have a keepsake you can use everyday!", is positioned in the lower-middle portion of the screen, articulating the product's value proposition.
The scene transitions to a solid, very dark gray or almost black background. White text appears prominently in the center of the screen. The first line, "Shutterfly", is in a distinct red color. Below it, the slogan "Make something that means something." is displayed in white, followed by the value proposition "Have a keepsake you can use everyday!" also in white. The font is clean and sans-serif, ensuring readability. The lighting is dark and moody, creating a sophisticated and impactful closing statement. The overall composition is minimalist, focusing entirely on the text message.
The scene displays a clean, solid light cream-colored background. Centered on this background, textual information is presented. The brand name "Shutterfly" is displayed in a vibrant red color, positioned above the brand's slogan: "Make something that means something.", rendered in a dark, almost black font. The typography is modern and sans-serif, ensuring legibility. The light background provides a stark contrast, making the text stand out clearly. The overall aesthetic is minimalist, professional, and directly communicates the brand's message.
