0:00intro split screen welding A dynamic split-screen composition. The top half features a medium close-up of a man speaking directly to the camera, positioned centrally against a slightly blurred background of retail shelves stocked with work boots and apparel. He wears a dark grey Brunt t-shirt and a baseball cap. The lighting is bright and even, casting soft shadows. The bottom half shows a low-angle close-up of a person's legs, clad in light brown work pants and sturdy tan work boots, with bright, orange-white sparks flying up from an unseen welding activity. The sparks illuminate the boots and create a dramatic contrast against the darker, industrial background, implying durability and real-world application. A white text overlay at the bottom of the top frame reads 'Girouard,'. The dominant color palette includes dark greys, light browns, and the bright orange of the sparks.
0:00intro split screen boot display This scene continues the split-screen format. The top section maintains the medium close-up of the male founder, who is speaking directly to the camera, positioned centrally against a backdrop of retail shelving filled with work boots and clothing. He wears a dark grey Brunt t-shirt and a baseball cap. The lighting is bright and clean, illuminating his face evenly. The bottom section displays a single brown work boot, likely a Western-style or pull-on boot, standing upright on a textured, dark, rocky surface, possibly wet, with a blurred natural landscape featuring calm water and distant mountains or hills under a soft sky in the background. The boot is well-lit, highlighting its texture and design against the serene, yet rugged, outdoor setting. Text overlays appear sequentially: 'of BRUNT' then 'Workwear.', emphasizing the brand's identity. The color palette combines the earthy tones of the boot and landscape with the muted colors of the retail store.
0:02b roll boot on wood A close-up shot focuses on a person's foot, encased in a worn, light brown work boot, stepping down onto a rough-hewn wooden plank. The boot is visibly dirty and scuffed, with dust and debris clinging to its surface, clearly indicating heavy, real-world use. The sole is thick and robust, displaying a textured tread pattern. The background is shallowly focused and blurred, drawing full attention to the boot and the wooden surface it interacts with. The lighting is natural and diffuse, highlighting the textures and wear marks on the boot, emphasizing its ruggedness. A white text overlay at the bottom center of the frame reads 'people'. The overall color palette is earthy browns and greys.
0:03b roll boot with smoke A medium shot captures a clean, light brown lace-up work boot, standing upright and prominently displayed on a flat, light-colored wooden or concrete surface. Thick, white smoke billows dramatically around and behind the boot, creating a striking and somewhat ethereal atmosphere. The lighting is focused directly on the boot, making it stand out against the smoky, diffused background. The boot appears brand new, with visible dark brown laces, intricate stitching details along the toe and sides, and a clean, light-colored sole. A white text overlay at the bottom center reads 'the country'. The scene uses a monochromatic backdrop of smoke, making the warm brown of the boot pop.
0:04b roll climbing stairs A low-angle close-up shot captures the legs of a person, from the mid-thighs down, actively ascending a makeshift wooden staircase. The staircase is constructed from rough planks and framing, suggesting a construction site or rugged work environment. The person is wearing dark brown work pants that are slightly soiled and sturdy, well-worn brown work boots with textured, light-colored soles. The camera follows the upward movement of the legs as they climb, emphasizing the practical use and durability of the workwear in a challenging setting. The background is dimly lit and consists primarily of more wooden structural elements, maintaining the industrial feel. A white text overlay at the bottom center reads 'asking us'. The color palette is dominated by browns and natural wood tones.
0:06b roll walking forward A low-angle shot from behind, capturing the lower legs and feet of a person walking forward across a dusty, light-colored concrete or wooden floor. The person is wearing dark brown, slightly loose-fitting work pants and practical, somewhat worn brown work boots with textured white soles. As the person walks, their feet kick up small amounts of dust or wood shavings from the floor, adding to the realistic, industrial setting. The camera tracks steadily behind the subject, giving a sense of purposeful movement. The background is blurred, with hints of a brightly lit area further ahead, suggesting movement towards a new space or task. White text overlays appear sequentially: 'apparel' then 'in person.'. The colors are muted, focusing on the earthy tones of the clothing and floor.
0:08solution reveal split screen graphic This split-screen scene features the male founder in the top frame, speaking directly to the camera with a friendly and confident expression. He stands in the retail environment, wearing a dark grey Brunt t-shirt with an orange logo and a baseball cap, illuminated by bright, overhead lighting. His hands are clasped at waist level. The bottom frame displays a bright, bold graphic: the 'BRUNT' logo in orange and black text is centered, followed by the phrase 'NOW AVAILABLE AT RANCH & HOME' in prominent white text against a dark background, with the yellow 'RANCH & HOME' logo beneath it, featuring a stylized house icon. This graphic clearly communicates the retail availability of the brand. A white text overlay at the bottom of the top frame reads 'BRUNT is'. The color scheme is a mix of retail neutral tones and vibrant brand colors.
0:10instruction split screen graphic The split-screen format continues. The top section shows the male founder, mid-sentence, gesturing animatedly with both index fingers pointed directly towards the viewer, conveying excitement and emphasis. He maintains strong eye contact with the camera, his expression open and engaging, standing in the same well-lit retail setting with shelves of boots in the background. The bottom section repeats the 'BRUNT NOW AVAILABLE AT RANCH & HOME' graphic, with its orange BRUNT logo and yellow RANCH & HOME logo, solidifying the message of retail presence. A white text overlay at the bottom of the top frame reads 'near you.'. The founder's energetic pose adds dynamism to the scene, contrasting with the static graphic.
0:13product interaction split screen This split-screen scene features the male founder in the top frame, speaking directly to the camera with a friendly and confident expression, maintaining the established retail backdrop of shelves stocked with boots. The lighting is consistent and bright. The bottom frame shows a rapid transition between two different close-up shots: first, a person's arm and hand pointing to a shelf filled with various work boots, indicating a wide selection. This is quickly followed by a close-up of a person's hands holding a dark grey work boot, carefully examining its features and texture. The focus is on the tactile and inspection experience of the product in a retail setting. A white text overlay at the bottom of the top frame reads 'you can'. The colors are natural, showcasing product detail and the retail environment.
0:15product try on split screen This split-screen scene features the male founder in the top frame, speaking directly to the camera with a friendly and confident expression, his hands clasped. He is positioned against the familiar retail backdrop with shelves of boots. The bottom frame shows a close-up of a person sitting on a dark bench, wearing a bright yellow t-shirt and dark pants, actively trying on a dark work boot. The person is bent over, focused intently on the boot, highlighting the act of fitting and assessing comfort. The background behind the person trying on the boot is a simple, dark industrial-style door, creating a clean focus on the action. A white text overlay at the bottom of the top frame reads 'the comfort.'. The scene balances the founder's address with a practical demonstration of product use.
0:16call to action split screen details This split-screen scene features the male founder in the top frame, speaking directly to the camera with a friendly and confident expression, making a subtle, illustrative gesture with his hands. He remains in the bright retail environment. The bottom frame transitions between two detailed close-ups of the boots: first, an intricate shot of the sole of a Brunt boot with the 'BRUNT' logo clearly visible in an orange rectangle amidst a complex tread pattern, showcasing its robust design and branding. This transitions to a close-up of a boot's lacing system, highlighting the quality of the braided, brown and black laces and a quick-lace component with the brand name 'BRUNT' subtly embossed. A white text overlay at the bottom of the top frame first reads 'head over' then transitions to 'BRUNTWORKWEAR.COM'. The focus is on tactile details and clear branding.
0:19call to action split screen stitching This split-screen scene features the male founder in the top frame, speaking directly to the camera with a friendly and confident expression, maintaining eye contact. He is situated in the bright retail environment, making a subtle hand gesture. The bottom frame shows an extreme close-up of the meticulous, double-row stitching detail on a rich brown leather work boot. The lighter, contrasting thread stands out prominently against the darker leather, emphasizing the quality, durability, and craftsmanship of the boot's construction. The lighting is focused, highlighting the texture of the leather and the precision of the stitching. A white text overlay at the bottom of the top frame first reads 'Click on' then transitions to 'locator'. The scene underscores attention to detail and ease of access to product information.
0:20screen recording store locator A full-screen shot displays a website interface for a 'FIND RETAILERS NEAR YOU' page. At the very top, the 'BRUNT' logo in orange and black is prominently displayed. Below the main title, there is a clean search bar labeled 'Type a City or State' with a magnifying glass search icon. The main portion of the screen is dominated by an interactive map, initially showing a satellite view of North America. The map then smoothly zooms in and pans across various states of the United States, indicating the process of searching for a location. The map uses detailed natural satellite imagery, showcasing geographical features. White text overlays appear sequentially: 'location' then 'to you.'. The overall design is clean and user-friendly, with a focus on functionality and clear information.
