0:00man running hand through hair intro A medium close-up shot captures a Caucasian man in his late 20s or early 30s, positioned slightly off-center to the left of the frame. He runs his right hand through his thick, dark brown, wavy hair, styling it. The lighting is soft and even, suggesting indoor ambient light, possibly from an overhead source. His expression is neutral yet engaging, with his blue eyes looking directly towards the viewer. He wears a casual grey t-shirt with a faded graphic or text on it. The background is blurred, showing a light-colored wall or ceiling with recessed lighting. On-screen text 'Celebrities everywhere' in white, serif font is overlaid on the lower left side of the screen. The overall mood is casual and direct, hinting at a product demonstration or personal review.
0:00stylist working on hair This medium shot shows a female hairstylist, partially obscured, as she attentively works on a male client's hair. The client is seated with his back mostly to the camera, wearing a barbershop cape with a small logo on the back, suggesting he is in a professional salon environment. The stylist's hands are meticulously running through the client's wet, dark hair, possibly applying product or preparing for a cut. Her blonde hair is pulled back, and she wears a dark, long-sleeved top. The background reveals a modern salon interior with various hair products on a counter and salon tools hanging on the wall. The lighting is bright and functional, typical of a salon setting. On-screen text 'are ditching' in white, serif font is overlaid near the bottom of the frame.
0:01split screen montage hair care A dynamic split-screen montage is presented, divided horizontally into three sections. The top section shows a close-up of a man and a woman in conversation, looking at each other intimately, possibly in a dimly lit, cozy setting. The middle section features an overhead shot of various hair styling tools and products laid out on a light wooden surface, including clippers, razors, a tin of pomade, and other grooming essentials, highlighting the tools of the trade. The bottom section depicts a man, possibly a creative director, pointing at a computer screen displaying a digital design or model, with a woman standing nearby, both appearing to be in a professional studio or office environment. The overall lighting varies per panel, from intimate to studio-bright. On-screen text 'their hair styling product' in white, serif font is overlaid across the bottom two panels, unifying the sequence. This montage quickly conveys the breadth of the hair styling industry and the people involved.
0:02man looking away outdoors A medium close-up shot focuses on a young East Asian man's face, turned slightly to his right, with his gaze directed off-camera. He appears to be in his 20s or early 30s. His short, dark hair is neatly styled, and his facial expression is serious and contemplative. He is wearing a dark blue or black jacket with a contrasting dark collar, possibly corduroy, over a cream-colored, textured sweater. The background is a bright, overcast sky, suggesting an outdoor setting or a very bright studio with a white backdrop. The soft, diffused natural light illuminates his face evenly, creating a clean and crisp image. On-screen text 'for this healthier' in white, serif font is overlaid on the lower left of the screen.
0:03man in tunnel full shot A wide shot frames a young South Asian man standing confidently in the center of a long, enclosed pedestrian walkway or tunnel. The structure features a symmetrical design with repetitive horizontal beams overhead and a patterned floor, creating a sense of depth and perspective. The lighting is bright and even, emanating from natural light filtering in through the open sides of the walkway, creating soft shadows and highlights. The man, in his late 20s or early 30s, is wearing a light grey or off-white zip-up jacket over a simple white t-shirt, dark trousers, and white sneakers. His posture is relaxed yet self-assured, with his hands casually by his sides. On-screen text 'option.' in white, serif font is overlaid on the lower center of the frame. The clean, modern aesthetic of the location complements the man's contemporary style.
0:04natural ingredients bowls An overhead, static shot showcases four small, square, rustic wooden bowls arranged symmetrically against a dark, featureless background. Each bowl contains a different granular or powdered natural ingredient, suggesting raw components for a product. The top left bowl holds coarse white crystals, possibly salt or sugar. The top right contains a light brown, fine powder. The bottom left has a dark grey, fine powder, and the bottom right holds a very light, almost white, fine powder. The lighting is focused and soft, creating subtle shadows and highlighting the textures of the ingredients. The overall color palette is earthy and natural, emphasizing the organic nature of the product. On-screen text 'Our ingredient philosophy' in white, serif font is overlaid on the lower left of the frame. The minimalist presentation highlights purity and natural origins.
0:05honey dripping spoon A close-up shot focuses on a small, bronze-colored spoon from which a thick, amber-colored liquid, resembling honey or a rich syrup, slowly drips. A single drop detaches and falls, creating a visual emphasis on its viscous texture. The spoon is held by unseen hands entering from the right side of the frame. The background is dark and textured, possibly a deep brown or black, suggesting a raw or natural environment like earth or wood, though it's intentionally out of focus. The lighting is warm and directional, highlighting the liquid's glistening surface and the smooth metallic finish of the spoon. The scene evokes a sense of natural richness and purity. On-screen text 'really started out of like' in white, serif font is overlaid on the lower right.
0:06stylist hands on hair close up A tight close-up shot features a pair of hands, presumably a hairstylist's, working on the side of a male client's head. The client's ear and sideburn area are visible, along with a portion of his neatly styled dark hair. The hands are gently running through the hair, potentially applying product or shaping it. The stylist wears a white and grey striped shirt and has a ring on her finger. The background is intentionally blurred, creating a shallow depth of field that keeps the focus entirely on the hands and hair. The lighting is soft and natural, emphasizing the texture of the hair and the delicate movements of the hands. On-screen text 'let's use things that are actually natural' in white, serif font is overlaid on the lower center. The scene highlights the meticulous process of hair styling.
0:08man styling hair in mirror A medium close-up shows a Caucasian man in his late 20s or early 30s, viewed from a side angle, looking into a mirror just outside the frame. He runs his hand through his dark, wavy hair, adjusting or styling it. The background is a textured, light-colored wall, possibly a bathroom setting, with soft, diffused lighting that highlights his hair and profile. He has a light beard and mustache. His expression is focused, concentrating on his reflection. He is wearing a grey t-shirt. The camera remains static, capturing this personal grooming moment. The scene suggests a daily routine or the application of a hair product, emphasizing self-care and appearance.
0:09woman hair bun styling A close-up shot focuses on the back of a Caucasian woman's head, showing her blonde hair pulled back into a sleek, low bun. Another woman's hand, entering from the right, gently smooths down the hair around the bun, ensuring a neat and polished look. The woman having her hair styled is wearing a black top. The background is a blurred, light-colored wall or mirror, with soft, even lighting that highlights the texture and sheen of the hair. The overall impression is one of careful and precise hair styling. On-screen text 'that you recognize' in white, serif font is overlaid on the lower center, relating the visual to a concept of familiarity or natural elements.
0:10woman tying hair looking at camera A medium shot frames a young Caucasian woman in her 20s or early 30s, smiling directly at the camera while tying her long, blonde hair back. She is in an indoor setting, possibly a bathroom or bedroom, with a sink and vanity visible behind her, partially out of focus. She wears a floral print top with cutouts, suggesting a casual, warm-weather style. Her hair appears healthy and voluminous as she gathers it. The lighting is soft and natural, coming from the front, illuminating her face and hair. On-screen text 'as something that exists in nature.' in white, serif font is overlaid on the lower left of the frame. Her engaging smile and confident pose suggest a positive and healthy lifestyle, linked to natural beauty routines.
0:11man running hand through hair white bg A medium close-up shot captures a Caucasian man, similar to the one in the opening scene, running his right hand through his dark, slicked-back hair. He is positioned slightly off-center against a plain, bright white background, creating a clean and minimalist aesthetic. His expression is serious and concentrated, focusing on his hair. The lighting is bright and even, highlighting the texture of his hair and the subtle sheen from what appears to be a styling product. He is wearing a dark grey, textured t-shirt. The simplicity of the background ensures all attention is on the man's grooming action, emphasizing the product's effect on his hair's appearance. The scene is clean and focused.
0:12man smiling white bg A medium close-up shot features the same Caucasian man from the previous scene, now looking directly at the camera with a friendly and confident smile. He has dark, slicked-back hair and a trimmed beard. The background remains a plain, bright white, maintaining a clean and professional aesthetic. The lighting is bright and even, highlighting his positive facial expression and clear complexion. He is wearing the same dark grey, textured t-shirt. His engaging gaze and pleasant smile convey satisfaction and approachability, suggesting a positive outcome from the hair product or routine. This scene acts as a direct connection with the viewer, endorsing the product or lifestyle.
0:13natural ingredients overhead flatlay An aesthetic overhead flat lay shot displays a collection of natural ingredients meticulously arranged on a clean, light-colored surface, possibly white or light grey. The composition includes small puddles of clear liquid (oil or water), white granular spheres, light beige powder, dark brown shredded wood chips (possibly cedar or sandalwood), a dollop of white solid balm on a small wooden spoon, and a small sprig of fresh green pine needles. Each element is distinct, highlighting their individual textures and colors. The lighting is bright and even, casting soft shadows that add depth to the arrangement. On-screen text 'that we're making the cleanest, most effective' in white, serif font is overlaid on the bottom right. The scene emphasizes the natural, pure, and high-quality components used in the product.
0:15highland pomade tins close up A close-up shot focuses on two round, metal tins of 'HIGHLAND Glacial Clay Pomade' resting on a dark, textured surface, possibly concrete or slate. One tin is closed, displaying its white lid with a stylized deer logo and product information, including 'Low Shine' and 'Medium Hold'. The second tin is open, revealing the light grey, clay-like pomade inside. The branding is clearly visible, highlighting the product name, key features, and location (Boulder, Colorado). The lighting is soft and directional, creating subtle reflections on the metal and emphasizing the product's texture. On-screen text 'formulas possible.' in white, serif font is overlaid on the lower center, directly relating to the product's quality. The scene presents the product in a simple, direct, and appealing manner.
0:17bubbling liquid extreme close up An extreme close-up, high-angle shot captures a surface of a viscous, light grey liquid, possibly the pomade in its raw or processing stage, which is gently bubbling and swirling. The surface has a slightly textured, opaque quality, and small air pockets or movements are visible. The lighting is soft and diffused, coming from above, highlighting the subtle movements and homogeneous nature of the substance. The background is completely out of focus, making the liquid the sole subject. The scene conveys a sense of scientific process, showcasing the product's raw form or creation, emphasizing its quality and careful formulation.
0:18filling machine operator medium shot A medium shot captures a female worker, likely Asian, in a manufacturing or lab setting, operating a stainless steel filling machine. She wears a white lab coat, a white hairnet, and blue nitrile gloves, adhering to strict hygiene standards. Her profile is visible as she focuses on the machine, which features a large funnel and mechanical components. The background shows blurred industrial shelving and boxes, indicating a factory or production facility. The lighting is bright and functional, typical of a clean room environment. On-screen text 'And we've had to convince chemists to' in white, serif font is overlaid on the lower left. The scene emphasizes the controlled and precise manufacturing process, showcasing the care taken in production.
0:19filling product into tin close up A close-up shot focuses on the nozzle of a stainless steel filling machine as it dispenses a light grey, creamy substance directly into an open, round metal tin. A hand, gloved in blue nitrile, steadies the tin as it fills. The background is a dark, smooth surface, suggesting a clean workstation or assembly line. The lighting is bright and direct, highlighting the precision of the filling process and the texture of the product as it flows into the container. The scene emphasizes the meticulous and hygienic packaging of the product, showcasing attention to detail in manufacturing. On-screen text 'try to innovate with us in this really' in white, serif font is overlaid on the lower center.
0:21assembly line filled tins low angle A low-angle, shallow depth of field shot captures an assembly line of numerous small, round metal tins, all filled with the light grey product, moving along a conveyor. The tins are arranged in neat rows, with the top surfaces appearing smooth and consistent. In the background, blurred hands in blue nitrile gloves are visible, presumably overseeing the process or preparing the next stage of packaging. The lighting is bright and even, typical of a manufacturing facility, casting soft reflections on the metal tins. On-screen text 'strange and different way where we're like, no, we want it' in white, serif font is overlaid on the lower center. The scene highlights the efficient and large-scale production of the product while maintaining a focus on precision.
0:24picking up filled tins close up A close-up shot focuses on hands wearing blue nitrile gloves as they carefully pick up small, round metal tins, filled with the light grey product, from an assembly line. The tins are arranged neatly, indicating an organized production process. The hands lift the tins with precision, suggesting quality control or preparation for further packaging. The background is a blurred surface, consistent with a clean industrial setting. The lighting is bright and even, highlighting the meticulous handling of the product. On-screen text 'to be actually natural and actually cleaner than' in white, serif font is overlaid on the lower center, reinforcing the product's natural and clean formulation. The scene emphasizes the human touch and care in the manufacturing process.
0:26highland pomade tins overhead medium A medium, overhead shot displays several closed 'HIGHLAND Glacial Clay Pomade' tins, arranged somewhat randomly on a dark, textured surface. The white lids, each featuring the distinct deer logo and brand name, are clearly visible. The varying angles of the tins create a dynamic yet organized visual, emphasizing the product's availability. The dark background contrasts sharply with the white lids, making the branding stand out. The lighting is soft and even, typical of product photography, highlighting the clean design of the packaging. On-screen text 'anything else on the market.' in white, serif font is overlaid on the lower right, reinforcing a competitive advantage. The scene reinforces brand presence and product recognition.
0:28finger scooping pomade close up A close-up shot focuses on a Caucasian male's hand with a gold ring, as an index finger scoops a textured chunk of light green or grey pomade from an open metal tin. The product inside the tin appears solid yet pliable. The hand holds the tin steadily, demonstrating ease of use. The background is a blurred, light-colored environment, ensuring full attention on the product and the action. The lighting is bright and even, highlighting the texture of the pomade and the detail of the hand. On-screen text 'and actually cleaner' in white, serif font is overlaid on the lower center, emphasizing the product's natural qualities. The scene effectively shows the product's consistency and how it's used.
0:29rubbing pomade between fingers close up An extreme close-up shot captures a Caucasian male's hands, with a gold ring visible on one finger, as they rub a small amount of the light green or grey pomade between the thumb and index finger. The pomade transforms from a solid chunk into a smoother, more spreadable consistency. The background is blurred and light, drawing full attention to the hands and product. The lighting is bright and even, showcasing the product's texture and how it emulsifies when worked. On-screen text 'than anything else on the market.' in white, serif font is overlaid on the lower right, continuing the narrative of product superiority. This scene demonstrates the product's workability and transformation, preparing it for application.
0:30woman holding pomade tin close up A close-up shot focuses on a Caucasian woman's hands, wearing a light-colored, fuzzy sweater, as she cradles a closed 'HIGHLAND Glacial Clay Pomade' tin. She is positioned against a blurred background of her blue jeans, suggesting a casual, personal setting. Her manicured nails are visible, and she holds the tin gently, conveying a sense of care and appreciation for the product. The white lid with the deer logo and brand name is clearly visible. The lighting is soft and warm, highlighting the texture of her sweater and the clean lines of the tin. The scene emphasizes the product's aesthetic appeal and its connection to a user's personal care routine. On-screen text 'but that's the entire point of our innovation.' in white, serif font is overlaid on the lower left.
0:31highland logo end card A clean, static shot displays the word 'HIGHLAND' in a dark grey, sans-serif font, centered against a plain, light grey background. The simplicity of the design provides a stark and effective branding conclusion. The lighting is even and bright, ensuring clarity and readability. There are no other visual elements or distractions, focusing entirely on the brand name. This functions as an end card, concluding the video with clear brand identification.
