0:00Product box close-up
An overhead shot provides a detailed view of a 'Mustela Newborn Arrival Gift Set' box, resting on a white, textured blanket, possibly waffle-knit. The box is predominantly white with gentle blue lettering for 'Mustela' and 'Newborn Arrival Gift Set', accented with playful green avocado illustrations, pink hearts, and light blue stars. A clear plastic window on the box reveals four Mustela baby care products inside: a foam cleanser, a body lotion, a cleansing water, and another smaller product. Below the window, text reads 'Natural and gentle skincare for delicate newborn skin'. The lighting is bright and soft, creating a clean, inviting, and gentle atmosphere. A light blue text overlay at the bottom displays 'Let's do my newborn's bathtime routine'.
0:02Bathtub preparation
A medium shot captures a pristine white bathtub, partially filled with clear, gently swirling water, viewed from a slightly elevated, downward angle. The interior of the tub is clean and reflective under bright, diffuse lighting. On the right side of the tub, a metallic faucet with a stopper is visible. Resting on the tan tiled edge, three white Mustela baby products – a pump bottle, a standard bottle, and a bar of soap – are neatly arranged, alongside a white pouring cup with a mint green handle. The background consists of warm, beige-toned rectangular tiles, suggesting a standard, well-maintained bathroom environment. The overall mood is one of calm preparation for a baby's bath. A light blue text overlay at the bottom reads 'Let's do my newborn's bathtime routine with Mustela.'.
0:03Gentle Cleansing Gel bottle with baby
This medium shot centers on a caregiver's hand holding a white Mustela 'Gentle Cleansing Gel' bottle, positioned in the foreground. The bottle is clearly labeled with blue text and features green avocado illustrations. In the background, slightly out of focus, a newborn baby with light skin and dark hair is nestled in a grey plastic bath support within the white bathtub, partially covered by a light grey and white patterned towel. The baby appears calm. Bright, soft lighting illuminates the scene, emphasizing the product and the gentle care. White text 'Gentle Cleansing Gel' is overlaid at the top, and a blue box at the bottom states 'Bathtime is one of our favorite moments'.
0:04Squeezing cleansing gel into hand
A close-up shot captures the precise action of a caregiver squeezing a dollop of clear, viscous cleansing gel from a white Mustela 'Gentle Cleansing Gel' bottle into the palm of their other hand. The bottle features green avocado motifs and blue branding. In the slightly blurred background, the newborn baby remains in the grey bath support within the white tub, partially covered by a white and grey patterned towel. The baby's face is visible, with eyes open and a slightly open mouth, appearing awake and calm. The bright, soft lighting highlights the product's texture and the gentle interaction. Text overlays 'Gentle Cleansing Gel' at the top and a blue box at the bottom reads 'Bathtime is one of our favorite moments and Mustela's newborn essentials have been with us since day one.'.
0:10Bathing baby's chest
A medium overhead shot frames a newborn baby lying in a grey bath support within a white bathtub, partially swaddled in a white and grey patterned towel. A caregiver's hands gently rub the baby's chest and shoulders, applying the cleansing gel. The baby, with light skin and dark hair, is awake, its eyes darting around with a slightly open mouth, appearing curious and calm. The water in the tub is still, reflecting the soft, bright overhead lighting. The scene conveys a tender moment of bathing. White text overlay 'Foam Shampoo for Newborns' appears at the top, and a blue box at the bottom displays 'These staples have become a part of our daily routine. So gentle and soothing'.
0:14Foam Shampoo bottle close-up
A close-up shot focuses on a caregiver's hand holding a white Mustela 'Foam Shampoo for Newborns' bottle, which has a pump dispenser. The bottle features blue 'Mustela' branding and green avocado illustrations. In the background, slightly out of focus, the newborn baby's head with wet, dark hair is visible, resting in the grey bath support within the white tub. The bright, even lighting illuminates the product details clearly. White text 'Foam Shampoo for Newborns' is overlaid at the top, and a blue box at the bottom reads 'and perfect for our little one's'.
0:15Applying foam shampoo to cotton pad
An extreme close-up shot intensely focuses on a caregiver's hands. One hand holds a white Mustela 'Foam Shampoo for Newborns' bottle and actively pumps a small dollop of pristine white foam onto a round white cotton pad, held by the other hand. The baby's head with wet, dark hair is visible in the upper background, slightly out of focus, lying in the grey bath support. The lighting is bright and direct, highlighting the texture of the foam and the precision of the application. The scene emphasizes gentle product use. The blue text overlay 'delicate skin.' concludes the sentence from the previous scene.
0:18Rinsing baby's head
An overhead medium shot shows a caregiver's hand gently pouring water from a light blue, perforated cup over the newborn baby's head to rinse it. The baby, with light skin and wet, dark hair, lies comfortably in a grey bath support within the white tub, partially wrapped in a white and grey patterned towel. The baby's eyes are closed, suggesting contentment or sleepiness during this soothing action. Water cascades gently from the cup over the baby's scalp. The background is the white tub. Bright, soft lighting illuminates the scene, conveying tenderness and care. White text 'Diaper Rash Cream 1 2 3' is overlaid at the top, and a blue box at the bottom states 'Once we have finished bathtime'.
0:21Diaper Rash Cream bottle close-up
A close-up shot focuses on a caregiver's hand holding a white and purple Mustela 'Diaper Rash Cream 1 2 3' tube. The tube is prominently displayed with its branding visible. In the background, softly blurred, a newborn baby is sleeping soundly, wrapped snugly in a white towel or blanket on a white textured surface. The text on the cream tube highlights its 'PREVENTS, RELIEVES, RECOVERS IRRITATION AND REDNESS' benefits. The lighting is soft and warm, contributing to a calm and caring atmosphere. White text 'Diaper Rash Cream 1 2 3' is overlaid at the top, and a blue box at the bottom says 'using the cleansing gel and'.
0:23Applying diaper rash cream
An extreme close-up captures a caregiver's hand squeezing a small, white dollop of Mustela 'Diaper Rash Cream 1 2 3' from its white and purple tube onto the tip of their index finger. In the blurred background, the newborn baby, wrapped in a white towel and blanket, lies on a white textured surface. The baby's face is visible, with its mouth wide open, suggesting a yawn or a soft cry, but still appearing generally calm. The lighting is soft and bright, emphasizing the product and the gentle application. White text 'Diaper Rash Cream 1 2 3' is overlaid at the top, and a blue box at the bottom reads 'the foam shampoo, I move on with the diaper rash cream. A little layer of protection, especially in the early days, is so important.'.
0:29Hydra Bebe Body Lotion bottle close-up
A close-up shot highlights a caregiver's hand holding a white Mustela 'Hydra Bébé Body Lotion' bottle, featuring a convenient pump dispenser. The bottle is adorned with green avocado illustrations and the distinctive blue 'Mustela' branding. It is held over a newborn baby, who is visible in the blurred background, peacefully sleeping while wrapped in a white towel on a white textured surface. The label 'HYDRA BÉBÉ BODY LOTION' is clearly legible. Soft, bright lighting creates a calm and nurturing atmosphere around the product and the resting infant. The blue text overlay 'is so important.' from the previous scene concludes here.
0:30Squeezing body lotion into hand
An extreme close-up focuses entirely on a caregiver's hands. One hand holds a white Mustela 'Hydra Bébé Body Lotion' pump bottle and dispenses a small, white, creamy dollop of lotion into the palm of the other hand. The pump mechanism and part of the bottle's branding are visible. The background is a soft, textured white fabric, possibly a blanket or towel. The hands are clean, and the action is deliberate and precise. Bright, even lighting highlights the lotion's texture. White text 'Hydra Bebe Body Lotion' is overlaid at the top, and a blue box at the bottom says 'And lastly, we finish off'.
0:32Applying body lotion to baby
An overhead medium shot depicts a caregiver's hands gently massaging white Mustela 'Hydra Bébé Body Lotion' onto the bare chest and stomach of a newborn baby. The baby, with light skin, is awake and lying on a soft, white textured blanket or towel, partially covered. Its arms are flexed, and its face displays a calm, slightly curious expression as it looks upwards. The background consists entirely of the soft white fabric, contributing to a serene and comforting environment. The lighting is bright and gentle, emphasizing the tender interaction. White text 'Hydra Bebe Body Lotion' is overlaid at the top, and a blue box at the bottom reads 'with the Hydra Bebe Lotion. This maintains smooth, healthy, and hydrated skin.'.
0:38Sleeping baby with products
An overhead medium shot frames a newborn baby sleeping peacefully on a white, textured blanket. The baby is snugly wrapped in a hooded white baby bathrobe with subtle grey and white striped lining visible on the cuffs and inside the hood. Its face is utterly relaxed, eyes closed, conveying deep slumber. To the left of the baby, four Mustela baby care products are arranged neatly: a foam shampoo, a cleansing gel, a body lotion (with a pump), and a diaper rash cream tube. All bottles are white with blue 'Mustela' branding and green avocado illustrations, angled slightly towards the baby. The lighting is soft and bright, creating a serene and idyllic scene of post-bath comfort. White text 'Hydra Bebe Body Lotion' is overlaid at the top until 38900ms, then a blue box at the bottom displays 'These products will forever be my favorite newborn essentials, leaving him clean and calm and ready for a peaceful nap with Mustela.'.
0:48Mustela logo screen
The scene displays a static, solid dark blue background, serving as a clean and minimalist canvas. Centered prominently on this background is the 'Mustela' brand logo, rendered in crisp white. The logo features the brand name in a clear, sans-serif typeface, underlined by a thin, white, slightly curved line that extends horizontally beneath the entire word. The registered trademark symbol (®) is subtly placed to the upper right of the final 'a' in 'Mustela'. The lighting is perfectly even, ensuring the logo is sharp and visible, conveying a professional and strong brand identity.
