0:00animated brick pattern intro The scene opens with a dynamic graphic of a brick pattern, where the top half of the screen is solid white and the bottom half is filled with rectangular 'bricks'. These bricks are arranged in a staggered, interlocking pattern, typical of a brick wall. The bricks are predominantly in various shades of blue – a bright sky blue, a darker navy blue, and an intermediate medium blue. The colors of individual bricks rapidly shift and change, creating a lively, almost digital or pixelated effect. The overall impression is one of building or construction, conveyed through abstract block forms. There is no discernible camera movement; the graphic itself is animated. The lighting is bright and even, highlighting the clean lines and vibrant blues against the stark white.
0:01text overlay build more The brick pattern graphic from the previous scene has now stabilized, forming a static wall of blue bricks across the bottom third of the frame, with the top two-thirds remaining solid white. The bricks are in various shades of blue, ranging from bright to dark, creating a textured but consistent base. Large, bold text in a deep navy blue appears centrally in the white space at the top. The text reads "Build more" in a very large font. Below this, slightly smaller text, in a vibrant light blue, states "with help from the Lowe's Pro desk." The overall composition is clean and impactful, using strong contrast between the white background, blue text, and the blue brick pattern. The lighting is uniform and bright, emphasizing the crisp edges of the typography and graphics. There are no characters or specific camera movements, relying solely on the static graphic and text animation.
0:03product grid text overlay This scene features a dynamic grid of construction and home improvement products, superimposed over a blue and white background that appears to be the evolving brick pattern from earlier scenes, now more of a solid blue foundation with white divisions. Various product images, such as a water heater, rolls of electrical wire, bundles of shingles, pieces of lumber, a faucet, a white door, and insulation packaging, slide into frame and fill the screen in a grid-like fashion. These product images are crisp and well-lit, appearing to be cut-outs against solid backgrounds before being placed into the composition. A central white rectangular overlay with rounded corners dominates the middle of the screen. Inside this rectangle, bold navy blue text reads "Get access to" and then "thousands of items not sold in store." in a vibrant light blue. The products constantly change and shift within the grid, creating a sense of abundance and variety. The lighting is bright and even, ensuring all product details are clear.
0:05call to action endcard The scene transitions to a clean, minimalist design. The top two-thirds of the screen are solid white, while the bottom third is a deep, dark navy blue. A large, light-colored wooden plank, appearing to be a piece of dimensional lumber, is horizontally positioned across the middle of the frame, extending slightly beyond the left and right edges. Bold text appears in the white space above the plank. The first two lines, "More materials." and "More jobs.", are in a deep navy blue. The third line, "Stop by the Pro desk today.", is in a vibrant light blue, indicating a call to action. In the bottom right corner, partially in the navy blue section and partially overlapping the white, the Lowe's Pro logo is clearly visible. The logo features a stylized house icon and the words "LOWE'S PRO" in a blocky, sans-serif font, using blue and white. The lighting is uniform and bright, providing clear visibility of the text, wood texture, and logo. The composition is static and balanced, directing attention to the message and branding.
