0:00sleeping man close up
An extreme close-up shot captures the face of a Caucasian man with a neatly trimmed dark brown beard and short brown hair, lying on his right side on a light grey pillow. His eyes are closed, and his expression is serene, indicating deep sleep. The lighting is dim and soft, suggestive of early morning or a subdued bedroom environment, with soft shadows subtly contouring his face. The background is a soft blur of muted grey and blue tones, consistent with bedding. The overall color palette is calm and cool, dominated by blues, greys, and warm skin tones, conveying a tranquil and sleepy atmosphere. The camera is static, focusing entirely on the man's peaceful slumber.
0:01man eyes fluttering
This extreme close-up maintains the same framing and environment as the previous scene, focusing intensely on the Caucasian man's face. His eyes are now slightly fluttering open, revealing a sliver of his light-colored irises, hinting at the disturbance of his sleep. The lighting remains dim and soft, emphasizing the quiet awakening. Subtle tension is visible around his brow as his eyes attempt to open. The background blur of muted grey and blue tones persists, keeping the focus squarely on his facial expression. The color palette continues to be cool and muted, with emphasis on natural skin and hair tones. The camera remains static, highlighting the subtle shift from deep sleep to partial wakefulness.
0:01man jolts awake in bed
A medium shot shows the same Caucasian man in his bed, now abruptly jolting upright from a sleeping position. He is positioned slightly off-center to the left, his torso emerging from under a dark blue-grey duvet. His head is turned to the right, and his eyes are wide open, conveying a look of surprise and mild annoyance as he reacts to an external disturbance. The bed features a plush, tufted grey headboard against a neutral-toned wall, adorned with a minimalist framed art piece. The room is dimly lit with soft, ambient light filtering from an unseen source to the left, casting gentle shadows. The color palette is composed of cool blues, greys, and muted browns, creating a calm but slightly somber atmosphere. The camera is static, capturing his sudden awakening within the confines of his bedroom.
0:02friend outside window talking
A medium close-up shot captures a bald Black man with a full beard, framed by a dark, horizontal bar that could be a car window or part of a doorframe. He is intensely focused, looking towards the right side of the frame, presumably at the man inside. His mouth is slightly agape, suggesting he is actively speaking or shouting with enthusiasm. The background is a brightly lit suburban street scene with a modern white house and a lush green lawn under clear skies. Natural daylight illuminates the scene, creating bright highlights and clear shadows. The man is wearing a vibrant blue sports jersey with 'LOWE'S 4' prominently displayed. The dominant colors are bright blues, greens, and whites, conveying energy and activity. The camera is static, emphasizing the direct interaction.
0:03man in bed grumbling
This medium close-up reverts to the bedroom setting, focusing on the Caucasian man from the opening scenes. He is now looking directly at the camera, his expression one of slight annoyance or disbelief, with a hint of a smirk. He is still in bed, partially covered by the dark blue-grey duvet, wearing a blue long-sleeved shirt. The background remains the soft, muted tones of his bedroom, including the grey headboard. The dim, soft lighting continues to create an intimate and relaxed, yet slightly vexed, atmosphere. The color palette is consistent with the earlier bedroom scenes, featuring blues, greys, and warm skin tones. The camera is static, capturing his direct address to the viewer as he responds to the off-screen commotion.
0:04friend outside window gesturing
A medium close-up shot again shows the bald Black man with a beard, framed by the same dark horizontal bar. His enthusiasm is even more pronounced now, as he speaks loudly and emphatically, gesturing with his right hand which is partially obscured by the frame. His eyes are wide and focused on his off-camera conversational partner. The background is the bright, sunlit suburban street, featuring a modern white house and green lawn, with another figure vaguely visible in the distant background near a second house. The natural daylight casts distinct shadows and illuminates the vibrant blue of his jersey. The 'LOWE'S 4' logo is clearly visible. The active and energetic color palette of blues, greens, and whites is maintained. The camera remains static, emphasizing his dynamic delivery.
0:07men raking and hauling
A wide shot captures two men engaged in yard work on a manicured green lawn in front of a contemporary white house with dark trim and large black-framed windows. On the left, an older Caucasian man is actively raking leaves with a blue rake. On the right, a younger Black man pushes a blue wheelbarrow loaded with a green bag labeled 'RAPID GRASS'. A paved driveway or sidewalk runs across the foreground. The scene is brightly illuminated by natural daylight, casting clear, crisp shadows across the lawn. The dominant colors are vibrant greens of the grass, the stark white of the house, and the blues of the tools and jersey. The atmosphere is productive and industrious. The camera is static, providing a full view of their outdoor activity.
0:08man with wheelbarrow close up
A medium close-up focuses on the younger Black man from the previous scene, who is pushing the wheelbarrow. His head is slightly tilted, and he looks up, actively speaking. The background is a soft blur of vibrant green grass. Bright natural daylight illuminates his face, highlighting his features. He is wearing a blue football-style jersey with the 'LOWE'S' logo visible on the chest. The color palette emphasizes the blue of his jersey and the green of the blurred natural setting. His expression is earnest and engaged, as if explaining something. The camera is static, drawing attention to his spoken words.
0:09men in yard interacting
This wide shot returns to the two men in the yard. The younger Black man, on the right, is now animatedly speaking and gesturing with his right arm extended, emphasizing his words. The older Caucasian man, on the left, stands frozen with his blue rake, his mouth agape in an expression of comical surprise or shock. The blue wheelbarrow with the 'RAPID GRASS' bag is still beside the younger man. The backdrop remains the modern white house and the meticulously kept green lawn under bright, clear daylight, casting strong shadows. The vibrant green of the grass and the white of the house contrast with the blues of their attire and tools. The atmosphere is energetic and humorous. The camera is static, capturing their expressive interaction within the domestic setting.
0:11man eyes open determination
An extreme close-up shot focuses intensely on the eyes, nose, and upper part of the bearded Caucasian man's face. His eyes, initially closed or barely open, slowly and deliberately open wide, revealing piercing light-colored irises that stare directly and intently into the camera. His expression shifts from sleepy to one of firm determination and readiness. His mouth slightly opens as if about to speak or having just uttered a short phrase. The background is a soft, dark blur, isolating his determined gaze. The lighting is focused and direct, highlighting the intensity in his eyes. The color palette is natural, emphasizing warm skin tones and the sharp contrast of his eyes. The camera is static, capturing this pivotal moment of resolve.
0:13lowes store employee demonstration
A medium shot inside a Lowe's hardware store features the bald Black man (from the street scene) and a female Lowe's employee. They are standing in an aisle filled with power tools, specifically showcasing a range of blue and black leaf blowers and hedge trimmers on display shelves. Above them, a large white banner reads 'MORE POWER, LONGER RUNTIMES'. The female employee, on the right, is holding a blue leaf blower and appears to be demonstrating or explaining its features to the man, who stands attentively on the left. The store is brightly lit with even fluorescent lighting, creating a clear and detailed view of the products and the characters. The dominant color palette includes various shades of blue (tools, jersey), red (employee vest), and beige/khaki (employee pants). The camera is static, capturing their focused interaction.
0:15alex close up explaining
A medium close-up focuses solely on the face and upper chest of the female Lowe's employee, Alex. She is speaking directly to an unseen person off-camera, her expression friendly and engaging, with a slight smile. Her short blonde hair is styled in gentle waves. She is wearing a light blue collared shirt underneath a red Lowe's vest, which has an 'ALEX' name tag clearly visible on the right side, along with a 'LOWE'S 3' badge. The background is a soft blur of the Lowe's store aisle, with hints of blue tool displays. The lighting is bright and even, characteristic of store fluorescent lights. The color palette is dominated by the red of her vest, the light blue of her shirt, and warm skin tones. The camera is static, highlighting her articulate and pleasant demeanor.
0:16customer close up responding
A medium close-up focuses on the bald Black man, the customer, as he responds to Alex. His head is slightly tilted back, and he has a confident, knowing smile on his face, with his eyes partially closed in amusement or self-satisfaction. He is wearing his blue Lowe's football-style jersey. The background is a soft blur of the Lowe's store, featuring blue product displays. The bright, even fluorescent lighting highlights his features. The color palette emphasizes the blue of his jersey and his warm skin tones. The camera is static, capturing his amused reaction and verbal response.
0:18golf cart panning shot
A medium wide shot shows a group of diverse individuals riding in a customized golf cart, which is moving from left to right through a wide aisle in a Lowe's store. The golf cart is decorated with purple and white accents and the 'Vikings' team name. The bald customer from earlier is driving, wearing sunglasses, with other passengers, including a woman with curly hair and a young girl, also donning stylish sunglasses. Overhead, a large blue banner reads 'Lowe's Official Partner of the NFL' with the NFL logo. An 'OFFICIALLY LICENSED PRODUCT' badge overlays the lower-left corner of the screen. The store is brightly lit with overhead lighting, creating clear visibility of the scene. The color palette is vibrant, featuring blues, purples, white, and various skin tones. The camera pans smoothly to the right, tracking the movement of the golf cart as it passes by.
0:19young man cool pose close up
A medium close-up focuses on a young Black man seated in the golf cart, wearing a blue NFL jersey with an NFL logo visible. He has short braids and a short beard. He looks directly at the camera with a confident, slightly mischievous smile, adjusting his sleek black sunglasses with his left hand. The background is a soft blur of the Lowe's store aisle. The bright, even store lighting illuminates his face and the textures of his hair and jersey. The dominant colors are the blue of his jersey, his warm skin tones, and the dark of his sunglasses. The camera is static, capturing his 'cool' and self-assured demeanor within the moving cart.
0:20lowes store employee customer discussion
A medium shot inside a Lowe's store, a direct continuation or reprise of an earlier scene, features the bald Black customer and the female Lowe's employee, Alex. They stand in an aisle stocked with blue and black power tools. The employee, on the right, is holding the blue leaf blower while looking at the customer. The customer, on the left, is speaking animatedly, gesturing with both hands. His facial expression indicates a playful boast or a retort. Alex responds with a subtle smirk or knowing glance, suggesting amusement. The large 'MORE POWER, LONGER RUNTIMES' banner is visible overhead. The bright, even fluorescent lighting illuminates the scene. The color palette is consistent with blues, reds, beige, and black. The camera is static, capturing their lighthearted conversation.
0:23man with beard in store
A medium close-up focuses on the face and upper chest of the Caucasian man with the beard (who was initially sleeping). He is now in the Lowe's store, dressed casually and speaking. He is looking slightly off-camera to the left, with an attentive and engaged expression, his mouth open as if mid-sentence. He wears a beige button-up shirt over a maroon t-shirt. The background is a soft, blurred mix of store shelves and products, indicative of a retail environment. The bright, even store lighting illuminates his face clearly. The color palette includes warm beige, maroon, and natural skin tones, suggesting a more casual and active context than his earlier bedroom scenes. The camera is static, capturing his direct address.
0:24young man cool pose wider
This medium close-up shot revisits the young Black man in the golf cart, similar to an earlier scene but slightly wider. He is again adjusting his sleek black sunglasses with his left hand, looking directly at the camera with a confident, wide smile. His short braids and short beard are clearly visible. He is wearing a blue NFL jersey with an NFL logo. The background is a soft, blurred wash of the Lowe's store interior. The bright, even store lighting highlights his facial features and the glint off his sunglasses. The dominant colors are the blue of his jersey, his warm skin tones, and the black of his sunglasses. The camera is static, emphasizing his 'cool' and friendly demeanor within the moving cart.
0:26golf cart moving away girl focus
A medium wide shot shows the custom Lowe's/NFL golf cart moving away from the camera, gradually blurring as it recedes into the distance down a store aisle. Initially, the entire cart and its passengers are visible. As it moves, the camera subtly shifts focus, drawing attention to a young Black girl seated in the back row. She wears a bright pink top and stylish sunglasses, and turns her head to look back at the camera, offering a sweet smile. The background consists of blurred Lowe's store shelves stocked with various products. The store's bright, even lighting casts no harsh shadows. The color palette is varied, featuring the purple and white of the cart, the pink of the girl's top, and the blues and oranges of blurred product packaging. The camera employs a slow dolly-out or tracking motion, maintaining a connection to the departing cart while highlighting the girl's interaction.
0:27text earn
A full-screen graphic displays the word 'EARN' in large, bold, sans-serif white capital letters, centered horizontally against a solid dark blue background. The typography is clean and impactful. There are no other visual elements, graphics, or text. The lighting is digital and uniform, creating a stark contrast between the white text and the dark blue background. The color palette is strictly limited to dark blue and pure white, conveying a sense of directness and purpose. The camera is static, presenting the text clearly and prominently.
0:28lowes nfl logo
A full-screen graphic features the Lowe's and NFL logos against a solid dark blue background. The Lowe's logo, in white, is positioned on the left, next to the NFL shield logo, also in white. Below these logos, the phrase 'Official Partner of the NFL' is written in smaller, white, sans-serif text. In the bottom right corner, the copyright text '©2025 Lowe's' is discreetly displayed in white. The arrangement is clean and balanced, centered on the screen. The lighting is digital and even, emphasizing the brand and partnership. The color palette is exclusively dark blue and white, creating a strong brand identity. The camera is static, presenting the final branding message.
