0:00unboxing old case removal The scene opens with a close-up, overhead shot of a person's right hand removing a clear, somewhat dirty plastic phone case from a white smartphone. The phone is lying flat on a light-brown wooden table with visible grain. The hand quickly lifts the clear case off the phone, revealing the phone's sleek white back and prominent triple-camera array. The lighting is bright and even, coming from above, creating minimal shadows. The overall color palette is warm with the natural wood tones and the cool white of the phone. The action is swift and deliberate, indicating a transition from an old product to a new one.
0:01new case introduction This overhead shot focuses on an adult male's hand holding a vibrant blue phone case with a swirling yellow abstract pattern. The case is presented horizontally to the camera, showcasing its colorful design. The white smartphone, without a case, rests on the light-brown wooden table in the background, slightly out of focus. The lighting remains bright and even, highlighting the new case. The color palette shifts to incorporate bold blues and yellows, creating a playful and eye-catching aesthetic. The hand then gently places the patterned case beside the phone, setting the stage for the next action.
0:03case exterior showcase The camera maintains an overhead perspective, focusing on an adult male's hands as they meticulously rotate the blue and yellow patterned phone case. The white smartphone continues to lie on the wooden table in the background, providing context. The hands turn the case slowly, allowing the viewer to appreciate the full extent of the wavy, organic yellow design against the blue background. The lighting remains consistent, casting soft, diffuse light on the objects. This shot emphasizes the aesthetic appeal and texture of the case, showcasing its exterior from multiple angles before moving to internal features. The colors are vibrant and clean.
0:06compostability details In a continuation of the overhead shot, the adult male's hands flip the blue patterned phone case to reveal its interior. Inside the case is a brown, textured cardboard insert, clearly visible against the blue of the case. The insert is filled with white text, featuring bold headings like "THANK YOU!" and "Track your waste" along with details about compostability and website information. The hashtag "#BelieveInBetter" is prominently displayed vertically on the left side, along with the Pela logo and certifications. The white smartphone remains in the background. This shot focuses on the product's eco-friendly message and brand values through text and packaging. The lighting is bright, and the colors are a mix of blue, yellow, and earthy brown.
0:08case interior reveal From an overhead view, the adult male's hands smoothly remove the cardboard insert from the blue phone case. The plain blue interior of the case is now fully visible, featuring a subtly raised circular design in the center, indicative of a magnetic charging area. The white smartphone remains on the wooden table in the background. The action is a demonstration of the case's internal features, highlighting its functional design. The lighting is bright and clean, emphasizing the smooth textures and simple lines of the case interior. The color palette focuses on the bright blue of the case and the warm wood tones.
0:09phone insert and rotation The scene, filmed from an overhead perspective, shows an adult male's hands gently placing the white smartphone into the blue and yellow patterned phone case. The action is smooth and effortless, demonstrating the case's perfect fit. Once the phone is securely in place, the hands proceed to rotate the phone slowly, showcasing all sides of the encased device. The top, bottom, and side buttons/ports are highlighted, as well as the prominent camera bump on the back. The wooden table remains the background. The lighting is consistent, accentuating the phone and case. This sequence emphasizes the product's seamless integration and overall design, ensuring a clear view of its form and functionality. The vivid blue and yellow of the case stand out against the wooden backdrop.
0:14phone held outdoors scenic A medium close-up shot captures an adult male's hand holding the blue and yellow patterned phone case with the phone inside, held vertically towards the camera. The background is a serene outdoor scene: a pond covered in green algae, lush dark green trees, and hints of a bridge in the distance. The sky is bright with soft, late afternoon light, creating a calm and natural atmosphere. The composition emphasizes the phone case against a natural, eco-friendly backdrop, reinforcing its plant-based qualities. The colors are predominantly natural greens and browns, contrasted by the bright blue and yellow of the phone case. The depth of field is shallow, blurring the background to keep the phone case as the main focus.
The camera is positioned at a low angle, looking down slightly, as an adult male in a khaki green t-shirt and dark jeans is walking on a light-brown brick-patterned path. He deliberately drops the blue and yellow patterned phone from his pants pocket onto the path. The phone lands face down. The shot focuses on the action of dropping the phone, demonstrating the case's protection. The lighting is natural outdoor light, and the colors are earthy tones of the path and the man's clothing, with the bright phone case providing a pop of color. The brief, sharp action underscores the durability test.
0:18phone check after drop This medium shot captures the adult male from the previous scene, now bending down to pick up the blue and yellow patterned phone from the brick path. He holds it up, inspecting it carefully, and a relieved or satisfied smile spreads across his face, indicating the phone survived the drop unharmed. In the background, part of a wooden boardwalk and a green pond are visible, suggesting a park setting. The lighting is natural and bright. The man's body language conveys assurance and contentment with the product's protective qualities. The color palette is dominated by the green of the trees and pond, with the vibrant phone case and the man's olive t-shirt adding to the natural tones.
0:20walking with phone A full body shot shows the adult male walking away from the camera on a paved path in a park-like setting. He is wearing a khaki green t-shirt, dark jeans, and light-colored sneakers. He holds the blue and yellow patterned phone case casually in his left hand, swinging it slightly with his arm. Lush green trees and park benches line the path, creating a natural and relaxed environment. The lighting is bright and natural, indicating daytime. The man walks with a confident and easy stride, implying the phone case is comfortable and unobtrusive for daily use. The predominant colors are greens, greys of the path, and the bright blue of the phone case.
0:22phone on lap park An overhead shot shows the adult male sitting comfortably on a dark green park bench. He is wearing dark jeans and light sneakers. He places the blue and yellow patterned phone case on his right thigh for a moment before picking it up again to use. The scene implies a moment of rest or casual usage in a park setting. The background is blurred, showing green foliage. The lighting is soft and even, typical of an overcast day or dappled shade. The overall color scheme is natural, with the green of the bench and foliage, and the earthy tones of his clothing, highlighted by the vibrant phone case.
0:25using phone on bench A medium shot captures the adult male sitting on a dark green park bench, absorbed in his blue and yellow patterned phone. He holds the phone with both hands, his thumbs actively scrolling or typing. His expression is focused and calm, indicating engagement with the device. Lush green trees and a white information sign are visible in the blurred background. The lighting is natural and soft, creating a relaxed ambiance. This scene depicts everyday phone usage in a public, natural setting, reinforcing the product's practicality and integration into a sustainable lifestyle. The prominent colors are the greens of nature, the dark green of the bench, and the bright phone case.
0:27phone call in park A medium shot shows the adult male standing on a paved path in a park, holding the blue and yellow patterned phone case to his ear, as if on a call. He is smiling and gesturing casually with his free hand, suggesting a pleasant conversation. In the blurred background, another person walks a small white and black dog, reinforcing the park environment. Lush green trees frame the scene. The lighting is natural and bright, indicating an outdoor setting. The man's body language is open and cheerful, highlighting the phone's use in social contexts. The vibrant phone case adds a splash of color to the otherwise natural green surroundings.
0:29using phone on steps A medium shot frames the adult male sitting on wide, weathered stone steps, actively using his blue and yellow patterned phone. He is positioned in front of a grand, light-colored building with intricate architectural details, including tall white columns and a large arched window with a metal gate. Two classic street lamps are visible to his left. He wears a khaki green t-shirt and dark jeans. His expression is focused as he looks at the phone, holding it with both hands. The soft, even outdoor lighting suggests late afternoon or early evening, creating a serene mood. The cool grey tones of the stone steps and building contrast with the warm hues of the man's skin and the vibrant phone case, emphasizing the phone as a modern accessory in a classic setting.
0:32multiple cases display An overhead shot showcases a selection of Pela phone cases, neatly arranged side-by-side on a light-brown wooden table with visible grain. From left to right, the cases are: the familiar blue with yellow wavy pattern, a solid dark green case with a subtle leafy texture, a white case adorned with black illustrations of dinosaur skeletons and fossils, and finally, a plain mustard yellow case with a speckled texture. The lighting is bright and even, highlighting the details and colors of each case. This shot emphasizes the variety of designs and colors offered by the brand, allowing for customization. The consistent background ensures the focus remains on the product range.
0:36yellow case showcase A medium shot features the adult male holding up a plain mustard yellow phone case with the phone inside, directly facing the camera. He smiles broadly and confidently, positioned in front of a textured light-grey stone wall, likely outdoors. The Pela logo is subtly visible at the bottom of the case. The lighting is bright and even, casting soft shadows. This shot highlights another design option from the brand, with the man's cheerful expression conveying satisfaction and approval. The neutral background allows the phone case and the man's positive demeanor to stand out. The colors are warm yellows and beiges from the case and his shirt, contrasting with the cool grey wall.
0:38using phone in forest A wide shot shows the adult male sitting relaxed on a thick, fallen log in a dense forest. He is leaning against a tree trunk, actively engaged with his phone, which is now in the mustard yellow case. He wears a light beige short-sleeved shirt and camouflage-patterned pants. The environment is lush and green, filled with trees, leaves, and dappled sunlight filtering through the canopy. His expression is focused and content. This scene reinforces the eco-friendly aspect of the product by placing the user in a natural, serene environment, subtly suggesting harmony with nature. The colors are predominantly various shades of green and brown, with the man's clothing and the yellow phone adding contrasting hues.
