0:00boot in vise cranking The scene opens with a close-up shot focused on a brown leather work boot firmly clamped in a bright blue workshop vise. A hand, belonging to a male, is visible in the lower right, operating a wrench attached to the vise, turning it to tighten the grip on the boot. The boot has black elastic side panels and a white sole. In the background, a cluttered workshop environment is visible with various tools hanging on a silver pegboard, including saws, wrenches, and other mechanical instruments. There's a red toolbox or cabinet to the left. The lighting is bright and overhead, casting subtle shadows. The primary action is the tightening of the vise. White text, 'SHOP,' is overlaid on the screen. The overall color palette is industrial with browns, blues, and metallic grays, contrasted by the red and white accents.
0:01boot in vise static This is a static close-up shot of the same brown leather work boot, still secured within the bright blue metal vise. The boot's textured leather, black elastic side panels, and white sole are clearly visible. The 'BRUNT' logo is prominently displayed on the outer side of the boot. The background remains the workshop, slightly out of focus, showing hanging tools and metallic surfaces. The lighting is consistent, providing clear illumination. No specific action is occurring, allowing a detailed view of the product. White text, 'THAT'S', appears briefly overlaid on the boot. The scene emphasizes the boot's construction and branding.
0:02man explaining workshop A medium shot frames a male subject from the waist up, standing centrally in a busy workshop. He has a beard, a backward baseball cap, and visible tattoos covering both arms. He is wearing a black t-shirt with a green logo and dark shorts. He gestures with both hands as he speaks, conveying enthusiasm. The background is filled with garage equipment, including red and blue tool chests, various flags and posters on the walls (one with a skull logo, another mentioning 'WHAT THE FLIP', and 'PROJECT FREIGHT TRAIN'), and a welding machine to his left. The lighting is bright, consistent with an indoor workshop. The overall mood is casual and informative. White text, 'AND', is briefly overlaid on the screen.
0:04boot on red surface A medium close-up shot focuses on the brown leather work boot, resting on a bright, glossy red metallic surface, likely part of a vehicle or machinery. The boot's design, including its elastic side panels and white sole, is clearly visible. The background is blurred, suggesting a workshop or industrial setting with hints of metal and other equipment. The lighting is bright, creating a slight glare on the red surface. White text, 'THAT'S', appears overlaid on the screen. The scene highlights the boot's aesthetic and placement in a work environment.
A close-up shot shows a male leg, heavily tattooed, resting on a pink circular workshop stool. The foot is clad in a brown leather work boot, identical to the one seen previously, with black elastic sides and a white sole. The leg is wearing black socks and dark shorts. In the background, a large tire with 'COBRA' branding and part of a vehicle are visible, indicating a garage or auto shop setting. The lighting is bright and even. White text, 'CHOOSE', appears overlaid on the screen. The shot emphasizes the boot's presence in a practical work context.
0:06man walking garage A low-angle medium shot follows a male walking forward on a concrete garage floor. Only his legs and feet are visible, clad in the brown leather work boots with black socks and dark shorts. The boots, with their white soles, move smoothly across the floor. The background shows glimpses of garage equipment and a dark vehicle. The camera moves with the subject, maintaining focus on the boots. White text, 'FROM BRUNT.', is overlaid on the screen. The movement suggests the comfort and practicality of the boots during work.
0:07man explaining comfort This is a return to the medium shot of the male subject in the workshop, speaking and gesturing. He is standing between a blue tool chest on his left and some large equipment on his right. He wears the same black t-shirt, dark shorts, and backward cap. He initially gestures widely and then brings his hands down, adopting a more relaxed pose as he continues to talk. White text appears sequentially: first 'CHOOSE', then 'SIMPLE.'. The background remains consistent with the busy garage setting. The lighting is bright and even. The tone is informative and confident as he explains his choice of footwear.
0:09boot interior close up An extreme close-up shot peers inside the opening of a brown leather work boot, focusing on the dark interior lining and the insole. The 'CUSHIN' logo is visible on the black insole, highlighting a comfort feature. The top edge of the elastic side panel can be seen, emphasizing the slip-on design. The surrounding background is out of focus, suggesting a workshop environment. The lighting is bright. White text, 'COMFORTABLE.', is overlaid on the screen. The scene isolates a specific feature of the boot, focusing on internal comfort.
0:09boot elastic detail A close-up shot focuses on the side of a brown leather work boot, highlighting the black elastic panel. The boot is resting on a metallic surface in what appears to be a workshop, with other metallic objects and a skeleton-like metal sculpture visible in the blurred background. The details of the leather texture and stitching are clear. The lighting is bright. White text, 'THEY SLIP', is overlaid on the screen. This shot visually demonstrates the slip-on characteristic of the boot.
0:10man walking stairs A low-angle medium shot captures a male ascending wooden stairs, focusing on his legs and the brown leather work boots. He is wearing dark shorts and black socks, with visible tattoos on his calves. The boots, with their white soles, grip the steps confidently. The background shows an industrial wall with metal panels and pipes. The camera follows the upward movement, suggesting agility and support. White text appears overlaid: first 'ON.', then 'KEEP ME'. The scene illustrates the boots' performance during practical activities.
0:12man squatting standing A low-angle medium shot focuses on a male, showcasing his legs and the brown leather work boots as he performs a squat and stands up. He wears dark shorts and black socks, with detailed tattoos visible on his calves. The boots with their white soles flex and support his movements on the concrete garage floor. In the background, part of a silver vehicle and a blue pillar are visible. The camera remains steady, allowing full observation of the action. White text appears overlaid: first 'SUPPORTED,', then 'BACK'. This sequence emphasizes the boots' flexibility and support for active tasks.
0:13man on floor jack A low-angle medium shot captures a male standing on a blue 'STRONGWAY' branded floor jack, being pushed across a concrete garage floor. He wears the brown leather work boots, dark shorts, and black socks, with his tattooed calves visible. The camera follows the movement of the jack and the subject, showing the boots maintaining stability on the moving platform. In the background, a silver vehicle is partially visible. The lighting is bright and industrial. White text appears overlaid: first 'THESE', then 'CONCRETE'. This creative demonstration highlights the boots' stability and cushioning on hard surfaces.
0:16boot on yellow hood A medium close-up shot features the brown leather work boot resting on the weathered, dull yellow hood of an old truck. The boot's texture, black elastic sides, and white sole are clearly visible against the rustic paintwork. In the background, green foliage and an older, possibly blue, vehicle are slightly out of focus, indicating an outdoor or semi-outdoor setting. The lighting is natural daylight. White text, 'AND', is overlaid on the screen. This shot positions the product in an outdoor, rugged context, suggesting versatility.
0:17oil spill on boot A low-angle close-up shot focuses on a male's feet and the brown leather work boots, standing on dark gray gravel. The boots have prominent white soles. Oil is deliberately poured onto the toe of one boot, and it beads up and rolls off, demonstrating the boot's water and oil resistance. The male is wearing black socks and dark shorts, with heavily tattooed calves visible. In the background, parts of a blue car and a white 'Bobcat' machinery are blurred, indicating an outdoor work area. The lighting is natural daylight. White text appears overlaid: first 'SPILLING', then 'THE FLOOR,'. This visual proof point highlights the boot's protective features.
0:19man explaining slip resistance The scene returns to the medium shot of the male subject in the workshop, speaking directly to the camera and gesturing. He is positioned between tool chests and other workshop equipment. He maintains his confident and engaging demeanor, wearing the same attire. He gestures broadly with both hands as he explains. White text appears overlaid sequentially: first 'THEY ARE', then 'WHICH', and finally 'HUGE.'. The background features blue tool cabinets, 'NAPA' branded boxes, and an air compressor. The bright, consistent workshop lighting illuminates the scene. He is concluding his testimonial by highlighting a key safety feature.
