0:00intro back to camera A medium shot of a woman standing with her back to the camera, wearing a dark navy blue hooded sweatshirt and matching shorts. She is positioned slightly to the right of the frame's center. The setting is an indoor room with light-colored walls. To the left, a large wooden dresser with multiple drawers and a round black-framed mirror hanging above it is visible. On the right, a modern fireplace with a black frame and a large flat-screen TV mounted above it is present. Soft, warm sunlight streams in from an unseen window to the left, casting distinct diagonal shadow lines across the wooden floor and the woman's legs. The woman shifts her weight slightly and her head is turned subtly to the right. Text overlays read: 'Comfort, but make it presentable' and 'I refuse to be uncomfortable'. The dominant color palette consists of navy blue, light wood tones, and white/off-white walls, with splashes of black from the mirror and TV.
0:00intro playful turn A medium shot captures the woman turning from facing away to facing towards the camera, showcasing the full navy blue loungewear set. She is standing in the same brightly lit room, positioned slightly to the right of the frame's center. Sunlight continues to stream in from the left, illuminating her and casting shadows across the light wooden floor. The background includes the wooden dresser with a circular mirror on the left and a modern fireplace with a large flat-screen TV above it on the right. She has a happy, playful expression, smiling at the camera, and shifts her body dynamically, briefly lifting one leg as she turns. Her pose is casual yet engaging, highlighting the comfort and style of the outfit. Text overlays read: 'Comfort, but make it presentable' and 'but I also refuse to look like I just rolled out of bed'.
0:03outfit reveal standing A medium shot frames the woman standing directly facing the camera, presenting the full dark navy blue hooded sweatshirt and shorts set. She stands confidently in the center-right of the frame, with the wooden dresser and circular mirror on the left, and the fireplace and TV on the right. Natural sunlight from the left illuminates her and the room, creating distinct light and shadow patterns on the floor. Her expression is a warm, pleasant smile as she subtly gestures with her hands. The lighting is soft but bright, emphasizing the fabric and color of her outfit. Text overlay: 'this Cloud Knit set from Pact'. The overall mood is relaxed and inviting.
0:05mirror selfie full body A full-body shot captures the woman taking a mirror selfie. She holds a silver smartphone in her right hand, positioned slightly below her chest, angled to capture her reflection. She wears the dark navy blue hooded sweatshirt and matching shorts set, paired with white crew socks. She is smiling genuinely at her phone's screen. The camera is positioned slightly to her left, showing her reflection and a wider view of the room. The background features the wooden dresser, the fireplace with a mounted TV, and a textured light-colored rug on the floor. Bright natural light illuminates the scene, creating a clean and fresh aesthetic. Text overlay: 'feels like loungewear but actually looks put together'.
0:07close up standing by window A close-up shot focuses on the woman's torso and legs, from mid-chest down, as she stands beside a bright window or glass door. She is wearing the dark navy blue hooded sweatshirt and matching shorts. Sunlight streams in from the left, creating strong, diagonal shadow lines that fall across her body and the floor, emphasizing the texture of the fabric. Her arm is partially visible. The setting suggests a bright indoor space with natural light. Text overlay: 'this is the set you'll keep reaching for'. The focus is on the garment's appearance and implied comfort.
0:08sitting in armchair drinking A medium shot captures the woman sitting comfortably in a dark green velvet armchair. She is wearing the dark navy blue hooded sweatshirt and matching shorts, with white crew socks visible. Her legs are crossed, and she sips from a small, light-colored mug with both hands. The camera is positioned slightly to her right, showing her in profile looking towards a large window that reveals an outdoor deck railing. Behind the chair, a small side table holds a table lamp with a cream-colored shade and a stack of books. The room is softly lit by natural light, creating a serene and cozy atmosphere. Text overlay: 'on slow mornings'.
0:10mirror selfie coffee run A full-body mirror selfie shot similar to a previous scene, featuring the woman posing cheerfully. She wears the dark navy blue hooded sweatshirt and matching shorts, complemented by white crew socks, sunglasses perched on her head, and a cream-colored crossbody bag. She smiles brightly at her smartphone, which she holds up to take the picture. The background remains the same: the wooden dresser, fireplace, and mounted TV. Bright natural light fills the room, highlighting her outfit and accessories. Text overlay: 'going on coffee runs'. The shot emphasizes the versatility of the outfit for various casual outings.
0:10working from home A medium shot depicts the woman sitting at a modern, light-colored desk, working on a silver laptop. Initially seen from behind, she pivots slightly to her right, revealing her profile as she looks attentively at the laptop screen. She is wearing the dark navy blue hooded sweatshirt and matching shorts. To her left, a large white table lamp provides additional light. The room is brightly lit with a clean, minimalist aesthetic. The action portrays a typical work-from-home scenario, highlighting the outfit's suitability for comfort during work. Text overlays include: 'or working from home' and 'it just works everywhere'.
0:13standing with text A medium shot shows the woman standing in the main room, smiling softly and looking slightly away from the camera. She wears the dark navy blue hooded sweatshirt and shorts. Sunlight continues to cast diagonal shadows across the wooden floor and her body, adding visual interest. The background remains consistent with previous shots: wooden dresser, circular mirror, fireplace, and TV. The scene is brightly lit and focuses on her comfortable, casual appearance. Text overlay: 'it's soft organic cotton with stretch'.
0:14close up fabric demonstration A close-up shot focuses on the woman's torso, specifically her chest and waist area, highlighting the dark navy blue hooded sweatshirt and matching shorts. Her hands gently grasp and stretch the fabric of the hoodie's hem, demonstrating its softness and flexibility. The top of her face, including her mouth and chin, is visible at the very top of the frame, showing a subtle smile. Bright sunlight streams in, creating pronounced diagonal shadow lines across the fabric and skin, emphasizing texture. Text overlay: 'and it's the kind of set you just end up living in'. The color palette is dominated by the deep blue and warm skin tones, with bright highlights from the sunlight.
A slightly elevated point-of-view (POV) shot looks down at the woman's legs and the lower part of her dark navy blue shorts and white crew socks as she walks forward. Her steps are light and casual. The floor is covered with a light-colored rug featuring a subtle geometric pattern. The natural light highlights her movements and the simple, comfortable attire. Text overlay: 'I really wear it'. The shot emphasizes the everyday wearability and ease of movement offered by the clothing.
0:17standing confident smile A medium shot of the woman standing directly facing the camera, wearing the dark navy blue hooded sweatshirt and matching shorts. She stands confidently in the center-right of the frame, with her hands clasped loosely in front of her. The wooden dresser and circular mirror are on the left, while the fireplace and mounted TV are on the right. Bright natural sunlight continues to illuminate the room from the left, casting diagonal shadow lines on the floor. She displays a confident, open smile, maintaining eye contact with the camera. Text overlay: 'probably more than I should'. The atmosphere is warm, comfortable, and self-assured.
0:18sitting mirror selfie cta A medium shot shows the woman sitting on the light-colored rug, leaning back on her left hand, taking a mirror selfie. She wears the dark navy blue hooded sweatshirt and matching shorts. She holds her smartphone up with her right hand, angled to capture her reflection, and smiles brightly at the camera. In the background, the fireplace with candles and a wicker basket are visible, bathed in warm natural light. Text overlay: 'you can find the Cloud Knit collection now'. This shot combines the casual comfort of the outfit with a call to action.
0:19close up fabric demonstration cta A close-up shot focuses on the woman's torso, specifically her chest and waist area, highlighting the dark navy blue hooded sweatshirt and matching shorts. Her hands gently grasp and stretch the fabric of the hoodie's hem, demonstrating its softness and flexibility. The top of her face, including her mouth and chin, is visible at the very top of the frame, showing a subtle smile. Bright sunlight streams in, creating pronounced diagonal shadow lines across the fabric and skin, emphasizing texture. Text overlay: 'at wearpact.com'. This shot is identical to an earlier fabric demonstration, but with new text, reinforcing the brand and directing viewers to the website.
A close-up overhead shot shows a pair of hands gently pulling a dark navy blue garment, appearing to be the Cloud Knit set, out of a light brown cardboard box. The box has the brand name 'pact' in white text and 'Organic Cotton' printed on its side. Inside the box, white tissue paper is visible underneath the garment. The lighting is bright and natural, highlighting the texture of the cardboard and fabric. The action is slow and deliberate, suggesting care in handling the product. The scene is clean and focused on the unboxing experience.
