0:00intro talking head A medium close-up shot captures a young adult woman with long, straight, light brown hair styled with a middle part, speaking directly to the camera in a warmly lit kitchen. She has a pleasant, engaging expression, with a slight smile, as she begins to introduce the topic. Her attire is a casual, light beige and white striped t-shirt. The background is a slightly blurred, warm-toned kitchen with white cabinets, light wood open shelving holding ceramic bowls and a dark glass bottle, suggesting a clean and inviting home environment. The lighting is soft and even, highlighting her features. The overall color palette is warm and inviting, dominated by beige, white, and natural wood tones. A text overlay at the bottom reads, "I've been giving my kids First Day".
0:01product introduction talking head A medium close-up shot maintains focus on the same young adult woman, speaking directly to the camera in the identical kitchen setting. She now holds a cylindrical product container in her left hand, positioned slightly to her right, bringing it into clear view. The container is distinctly light blue, yellow, and green, with the "first day kids" logo prominently visible. Her expression remains consistently friendly and engaging, indicating a positive association with the product. The background, featuring kitchen shelves and cabinets, remains blurred but consistent with the previous scene. Lighting is soft and warm, enhancing the inviting atmosphere. The text overlay from the previous scene, "I've been giving my kids First Day", is still present.
0:02talking head explainer benefits A medium close-up shot continues to feature the young adult woman speaking directly to the camera, now without the product in hand, in the same well-lit kitchen environment. Her facial expressions subtly shift to emphasize various points as she explains detailed information, maintaining a friendly and knowledgeable demeanor throughout. The blurred background shows kitchen shelves, white cabinets, and some fruit on a counter, maintaining a clean and homey atmosphere. The lighting is consistent, casting soft shadows that define her features. Various text overlays appear sequentially at the bottom of the screen, providing key information such as "they use methylfolate", "which all kids can actually process", "most multivitamins still use folic acid", "but First Day doesn't", "About 40% of kids can't absorb folic acid", and "because of the MTHFR gene mutation", concluding with "I know that runs in our family". The color palette remains warm and inviting.
0:13kids taking gummies A medium wide shot shows four young children seated around a bright, light-colored, possibly quartz, kitchen island or table. The camera is positioned slightly above them, looking down into the scene. Two boys are visible on the left side of the frame, and two girls are on the right, all engaged in the activity. One boy wears glasses and a striped t-shirt, the other a plain beige t-shirt. They are interacting with small, amber-colored gummy vitamins scattered on the tabletop. A blue cup with a green design and the product container are also visible on the table. In the softly blurred background, a wooden table, a dark piano, and a large green plant in a white pot are subtly visible, indicating an open-plan living area adjacent to the kitchen. The lighting is bright and even, creating a cheerful atmosphere. The children appear engaged and curious, with one girl playfully winking at the camera while holding a gummy. Text overlays sequentially read: "they take 2 vitamins a day", "naturally colored with carrots", and "blackcurrant and red bell pepper". The scene conveys a playful and natural interaction.
0:19talking head ingredients A medium close-up shot features the same young adult woman from previous talking head scenes, speaking directly to the camera in the consistent kitchen environment. She is explaining ingredients and their specific quantities, using subtle hand gestures, specifically holding up two fingers to emphasize a numerical point. Her expression is informative and confident, conveying an air of authority regarding the product's composition. The background is the familiar blurred kitchen setting, with white cabinets and open shelving visible, maintaining a clean and trustworthy aesthetic. The lighting is consistent with soft, warm tones, ensuring a clear and pleasant view of the speaker. Text overlays appear sequentially: "just 2 grams of organic cane sugar", and then "no artificial sweeteners and they're free from gelatin".
0:22product details close up A close-up shot focuses on a fair-skinned hand holding and slowly rotating the cylindrical "First Day Kids" product container. The background is softly blurred, revealing a white marble countertop, a vase of white and yellow flowers, and a candlestick, suggesting a bright and inviting home setting. The container itself is light blue with a vibrant green, yellow, and blue design. As the hand rotates the container, the camera meticulously zooms in and pans to highlight various certification icons and text details on the label. These include "clean label project certified", "no artificial sugars", "gluten-free GF", "vegan", "non GMO", and "free from top nine allergens". The scene utilizes dynamic text overlays to explain these features: "and they're free from gelatin", followed by "gluten, GMOs", and finally "synthetic dyes, fake flavors, and the top 9 allergens". The lighting is bright and clear, effectively emphasizing the product's quality and details.
0:28kids gummies pouring A medium wide shot, mirroring the composition of Scene 4, shows the four children gathered around the light-colored kitchen island. The camera is slightly elevated, looking down into the scene. One of the boys, wearing a plain beige t-shirt, is actively pouring the amber-colored gummy vitamins out of the "First Day Kids" container onto the bright white marble countertop. The other children watch intently, their expressions eager, and then some eagerly reach for the gummies as they spill onto the surface. The blue cup is still present on the left side of the table. The background includes a mix of the kitchen and living room elements, with a piano and a large green plant. The lighting is consistently bright and natural, enhancing the lively atmosphere. A text overlay first reads: "made with a blend of 21 organic superfoods", which then transitions to "and 9 key vitamins". The children appear excited and ready to consume the gummies, reinforcing the product's appeal.
0:32talking head benefits summary A medium close-up shot of the same young adult woman, speaking directly to the camera in the kitchen. Her expression is warm, gentle, and assuring, with a slight tilt of her head, as she confidently summarizes the overall nutritional benefits and positive impact of the product. The background is the familiar blurred kitchen setting, maintaining a sense of a clean, domestic environment. The lighting is soft and consistent, highlighting her features without harsh shadows, and creating an inviting atmosphere. A text overlay appears at the bottom of the frame: "when they're getting the nutrients they actually need".
0:34boy doing homework A medium shot captures a young boy, recognizable by his glasses from earlier scenes, sitting at a small, rustic wooden school desk. He is diligently writing or coloring in a workbook with a yellow pencil, demonstrating focus. The camera is positioned slightly to his side and in front of him, at eye level, capturing his absorbed expression. He is wearing black-rimmed glasses, a brown and white striped short-sleeved t-shirt, and grey shorts. His curly light brown hair is visible. In the softly blurred background, a warm-toned couch adorned with green and brown pillows, and a large green plant in a pot are visible, indicating a cozy and quiet living space conducive to learning. The lighting is soft and focused on the boy, creating an intimate feel. Text overlays appear, first reading: "this can help with focus and learning", then transitioning to "as well as emotional regulation and sleep". The scene aims to visually illustrate the product's cognitive and emotional benefits in a relatable, everyday context.
0:39talking head guarantee A medium close-up shot reverts to the same young adult woman, speaking directly to the camera in the familiar kitchen setting. Her expression is notably reassuring and confident, with a sincere gaze, as she discusses the company's money-back guarantee, aiming to alleviate any potential customer hesitations. The background is the familiar blurred kitchen setting, maintaining its clean and consistent aesthetic. The lighting remains soft and consistent, providing a clear view of her facial expressions. Text overlays appear sequentially at the bottom of the frame: "if you're nervous to try something new", followed by "they offer a 45 day money back guarantee". This segment reinforces trust and encourages trial by addressing potential risk.
0:44call to action talking head A medium close-up shot concludes the video with the same young adult woman, speaking directly to the camera in the kitchen. She holds the "First Day Kids" product container in her left hand, positioned slightly to her right, mirroring its initial introduction. Her expression is notably friendly and encouraging, featuring a warm and inviting smile, as she delivers a clear call to action to the audience. The background remains the familiar blurred kitchen setting, reinforcing the product's home-friendly context. The lighting is soft and consistent, flattering her features and maintaining a positive mood. Text overlays appear sequentially: "so give them a try", followed by "I think you'll love them as much as we do". This scene acts as a strong closing statement, consolidating the product's appeal and inviting engagement.
