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HookProblem SetupText OverlayFemale PresentUGC StyleProduct First FrameClose-UpTalking HeadExplainerDialogue On CameraConfidentProduct In HandBenefit-FirstUnboxingProduct DemoOffer HighlightLogo VisiblePackaging VisibleOn-Brand Color PaletteSolution RevealCall To ActionExcitedHappyBrand Mention SpokenFeature BreakdownProof PointStatic FrameB-RollHow-ToCalmSeasonal ContextTestimonialPOV ReviewWide Shotslow_push_in

Transcript

0:03Your gut plays a major

0:06role in how your body uses nutrients, which can influence the

0:10health of your hair,

0:12skin and overall glow. That's why I'm obsessed with Armor Colostrum.

0:16Not only is it sourced from grassfed cattle on family-owned farms, but they use proprietary Cold Chain BioPotent technology to

0:23preserve over 400 bioactive nutrients that help support gut health and overall wellness.

0:30I also love that it comes in a bunch of different flavors.

0:34Now, my hair feels more nourished and my glow is glowing.

0:38That's why this year, I'm building my glow from the inside out with Armora.

Text on Screen

0:00Why did nobody tell me that hair health & gut health are connected?

0:00paid partner

0:00*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

0:02Your gut plays a major

0:04role in how your body

0:06uses nutrients

0:07which can influence the

0:08health of your hair

0:09skin and overall glow

0:11ARMRA WELCOME KIT

0:1130% OFF JAR* + FREE GIFTS*

0:11*Terms and conditions apply. See ARMRA.com/pages/promotions for details.

0:11paid partner

0:11*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

0:15Not only is it sourced

0:15paid partner

0:15*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

0:16from grass fed cows

0:18on family owned farms

0:19proprietary

0:21Cold Chain

0:21paid partner

0:21*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

0:22BioPotent™ Technology to

0:24preserve over 400

0:24paid partner

0:24*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

0:26bioactive nutrients

0:27that help support

0:27paid partner

0:27*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

0:28gut health and

0:29overall wellness

0:31I also love that it

0:31paid partner

0:31*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

0:32comes in a bunch of

0:33different flavors

0:34Now my hair feels more

0:34paid partner

0:34*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

0:37nourished and my glow

0:38is glowing

0:39That's why this year

0:39paid partner

0:39*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

0:40I'm building my glow

0:41from the inside out

0:42with ARMRA®

Scenes (13)

0:00woman hair part intro

The scene opens with a close-up shot focused on the top of a woman's head, specifically her dark brown hair parted down the middle. Her hands are visible, gently pulling strands of hair to either side, exposing her scalp. The lighting is soft and even, suggesting an indoor setting with diffused light. The background is a blurry, light-colored wall, likely in a bathroom or dressing area. Text overlays in bright yellow boxes read: 'Why did nobody tell me that hair health & gut health are connected?' and 'paid partner' with a smaller disclaimer below. The overall color palette is muted, with the dark hair contrasting against the light background and bright yellow text.

0:02talking head explainer

This is a medium shot of a young woman speaking directly to the camera, framed from the chest up. She has long, dark brown hair and is wearing a dark grey or black t-shirt. Her expression is friendly and engaging, with a slight smile as she speaks, gesturing occasionally with her hands to emphasize points. The background is a clean, modern room, with a white wall and a light-colored shelf visible in the upper right corner, holding a few indistinct objects. The lighting is bright and soft, illuminating her face evenly. Text overlays in yellow boxes dynamically appear and disappear, highlighting key phrases of her speech like 'Your gut plays a major role in how your body uses nutrients'. A 'paid partner' disclaimer is persistently at the bottom.

0:06talking head side profile

The scene features a medium shot of the same woman, this time transitioning to a slight side profile as she continues to speak. Her head is turned slightly to the right, showing her left profile, but her eyes occasionally glance towards the camera. She maintains a pleasant, smiling expression. She is wearing a light-colored, ribbed tank top or camisole, revealing gold hoop earrings and a delicate gold chain necklace. The background remains a simple, light-colored interior, possibly a bathroom or bedroom. The lighting is consistent with the previous scene, bright and soft. The yellow text overlay highlights phrases like 'which can influence the health of your hair, skin and overall glow'. The 'paid partner' disclaimer remains visible.

0:10unboxing product kit

An overhead shot showcases an open cardboard box containing various ARMRA Colostrum products, sitting on a light wooden countertop. The box itself is vibrantly colored with a blue-to-green gradient and the large 'ARMRA' logo. Inside, there's a large white container, possibly a jar, with the ARMRA logo, and two smaller white boxes, also branded 'ARMRA Colostrum Health Revival' and 'Immune Revival'. Brown shredded paper packing material fills the spaces between the products. A bright yellow text overlay announces 'ARMRA WELCOME KIT 30% OFF JAR* + FREE GIFTS*'. The 'paid partner' disclaimer and additional small legal text are at the bottom. The lighting is bright and even, highlighting the product packaging. The scene has a clear promotional and unboxing feel.

0:14woman holding product

A vibrant medium shot features the woman from earlier, now holding a white jar of ARMRA Colostrum. She is dressed in a light grey sports bra, showing her midriff. She has a wide, happy, and excited smile on her face, looking directly at the camera with sparkling eyes. Her dark hair flows around her shoulders. The background is a clean, bright indoor setting, possibly a kitchen or bathroom, with light-colored walls and a hint of a doorway. The lighting is bright and consistent. The yellow text overlay continues to display the message 'Not only is it sourced from grass fed cows' as she talks. The 'paid partner' disclaimer is still present.

0:17product features close up

This close-up shot focuses on the side of the white ARMRA Colostrum jar, resting on a light grey, subtly textured surface. The jar's label clearly displays several circular icons with text, emphasizing product features such as 'BIOAVAILABLE IgG & IgA', 'FREE FROM Soy, Gluten, Sugar', 'PHYSICIAN SCIENCE BACKED', and 'PEPTIDES & PREBIOTICS'. The camera is angled slightly downwards, providing a clear view of the text and design. The lighting is bright and even, highlighting the clean white packaging. A yellow text overlay reads 'on family owned farms'. The 'paid partner' disclaimer is at the bottom. The background is a blurred light grey rug or surface.

0:19woman taking product

A medium shot captures the woman taking a serving of the ARMRA Colostrum. She is seen from the chest up, with her head tilted back and mouth open as she uses a small spoon or scoop to consume the product directly from the jar. She is wearing a light grey sports bra. The background is a bright, minimalist indoor setting, with light-colored walls and a glimpse of a countertop and door frame. The lighting is bright and clear. A yellow text overlay reads 'on family owned farms'. The 'paid partner' disclaimer is still at the bottom. Her expression is focused as she takes the product.

0:21product powder close up

This is an extreme close-up shot looking down into a white jar filled with a light yellow, powdery substance, which is the ARMRA Colostrum. A clear plastic scoop, holding a small amount of the powder, is positioned above the jar. The jar rests on a light-colored wooden surface. The lighting is bright and even, highlighting the texture of the powder. A yellow text overlay dynamically appears, reading 'proprietary Cold Chain BioPotent™ Technology to'. The 'paid partner' disclaimer is at the bottom. The focus is sharp on the powder and scoop, providing a clear view of the product's form.

0:24mixing product in glass

A close-up shot shows a hand holding a small, silver, battery-operated whisk or frother mixing a white, cloudy liquid in a clear stemless wine glass. The liquid appears to be water with the mixed colostrum powder, creating small bubbles and movement. The glass is on a clean white countertop. In the background, a white ARMRA Colostrum jar is slightly out of focus. The lighting is bright and clean, emphasizing the mixing action. A yellow text overlay states 'preserve over 400 bioactive nutrients'. The 'paid partner' disclaimer is at the bottom.

0:26woman drinking product

A medium shot captures the woman standing in a kitchen, drinking from a clear, iridescent glass containing the mixed ARMRA Colostrum. She is wearing a white sports bra and black athletic shorts, showcasing her fit physique. Her dark hair is down. The kitchen background features light-colored cabinets, a white countertop, and a small green Christmas tree decoration on the counter, suggesting a seasonal context. She takes a sip, then pauses and looks at the camera with a satisfied expression, raising her free hand slightly. The lighting is bright and natural. A yellow text overlay says 'that help support gut health and overall wellness'. The 'paid partner' disclaimer is prominently displayed.

0:30product packaging variety

This overhead shot displays several ARMRA Colostrum products arranged on a light wooden surface. There are two white rectangular boxes labeled 'ARMRA Colostrum Immune Revival Blood Orange' and 'ARMRA Colostrum Health Revival Vine Watermelon' in stick packs, and a stylish purple translucent bottle also branded 'ARMRA Colostrum'. The products are neatly arranged, showcasing the brand's variety. The lighting is bright and even, casting soft shadows. A yellow text overlay says 'I also love that it comes in a bunch of different flavors'. The 'paid partner' disclaimer is at the bottom, along with small legal text. This scene emphasizes product range and flavor options.

0:34mirror selfie hair skin glow

The woman is seen in a mirror, taking a mirror selfie with her phone. She holds a black smartphone with a textured case in her right hand, positioned to capture her reflection. She is smiling broadly, her dark hair long and flowing. She wears a light-colored ribbed tank top. She touches her hair and cheek with her left hand, highlighting her hair and skin. The background is a modern bathroom, with a white counter and a glass shower stall visible. The lighting is bright and uniform. A yellow text overlay states 'Now my hair feels more nourished and my glow is glowing'. The 'paid partner' disclaimer is visible at the bottom.

0:38kitchen product endorsement

The scene shows the woman in a wider shot, standing in a brightly lit, modern kitchen. She is wearing a black t-shirt and grey sweatpants, looking relaxed and casual. She holds the white ARMRA Colostrum jar in her hand, bringing it up towards the camera. The kitchen features light wood cabinets, white countertops, and a stainless steel oven. Various kitchen items and decorative elements are visible on the counter. She smiles confidently as she presents the product. A yellow text overlay dynamically appears, reading 'That's why this year I'm building my glow from the inside out with ARMRA®'. The 'paid partner' disclaimer is fixed at the bottom.

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