0:00workspace setup
An overhead, medium shot captures a brightly lit, clean white desk setup. In the background, a light green iMac monitor with a dark screen is partially visible, alongside a white wireless keyboard. To the left, a white ceramic mug adorned with a charming illustration of two ginger cats embracing sits on a blue coaster, filled with a dark liquid, likely tea. A cluster of colorful pencils (red, orange, brown, grey, yellow) is arranged below the mug. A fair-skinned hand, clothed in a dark long-sleeved garment, enters the frame from the left side. It first places a black smartphone with a phone case featuring a celestial, cat-themed design onto the desk. Subsequently, a purple-bound "Sketch Book Color Pencil" with a detailed illustration of a grey cat reclining amongst flowers is slid onto the desk next to the phone. Finally, a clear, round AirPods case, featuring a tiny red crab illustration, is placed near the pencils. The overall lighting is soft and natural, suggesting daylight from a window. The color palette is dominated by whites, light greens, and the warm tones of the mug and pencils, creating a cozy and artistic atmosphere. Throughout the scene, a "CASETiFY ARTISTS" logo appears as a white rectangle with a black border and text in the top center of the screen, with red dots above the "i"s. Text overlays like "Every day begins", "with a small spark of inspiration", and "The light by my window, a warm cup of tea, soft music" appear sequentially.
0:07drawing cat with phone
A close-up shot focuses on a white paper on the desk, featuring two identical hand-drawn illustrations of a white and black spotted cat. The cat is standing on its hind legs, holding a small smartphone in its paws, intently looking at the screen. It wears a small green bandana around its neck. Various colored pencils are scattered around the paper, mostly reds, pinks, browns, and grays. A hand, wearing a dark long-sleeved garment, is actively using a black colored pencil to outline and add detail to the left cat illustration. The lighting remains soft and even, highlighting the intricate pencil work. The background is a blurred white desk with glimpses of the phone case and AirPods case from the previous scene. The "CASETiFY ARTISTS" logo is prominently displayed in the top center of the screen. Text overlay: "and CASETiFY by my side."
0:11drawn cats overview
A medium close-up shot presents a broader view of the white paper on the desk, showcasing two fully drawn and outlined illustrations of the white and black spotted cat from the previous scene. The cat on the left is mostly outlined, while the cat on the right appears more complete, with slightly more shading. Both cats are standing, holding a phone, and wearing green bandanas. In the background, to the upper right, a spiral-bound sketchbook is visible with another cat drawing peeking out. Scattered colored pencils in various shades of brown, red, and grey lie around the paper. The overall lighting is bright and even, emphasizing the clean lines and artistic detail. The "CASETiFY ARTISTS" logo is consistently present at the top center. Text overlay: "It still feels magical". The composition suggests an artist's organized yet creative workspace.
0:14coloring crab illustration
An extreme close-up focuses intensely on a detailed drawing of a large orange crab on white paper. The crab features intricate shading and texture, with visible claws and eyes. Inside a clear, dome-like section on the crab's back, a small, cute white and black spotted cat is visible, looking out. To the upper left, blurred colored pencils are scattered, and a clear AirPods case is partially visible, hinting at the connection between the drawing and the final product. A fair-skinned hand, clothed in a dark sleeve, enters from the right, carefully using a red colored pencil to add vibrant red hues and depth to the crab's shell. The lighting is bright and directional, illuminating the intricate details of the artwork. The "CASETiFY ARTISTS" logo is visible at the top center. Text overlay: "that my drawings can live inside a case".
0:17coloring cat face
A close-up shot focuses on a portion of a white paper where a hand, clothed in a dark sleeve, is meticulously coloring the face of a white and black spotted cat illustration. The cat's left eye is prominent, with delicate brown and black shading around it, creating depth and definition. Scattered colored pencils in shades of brown, grey, and red are visible in the blurred background. The hand uses a light brown colored pencil, applying small, precise strokes to build up the fur texture around the cat's eye and cheek. The lighting is soft and even, highlighting the artist's fine detail work. The "CASETiFY ARTISTS" logo is present at the top center. Text overlay: "and become part of someone everyday life."
0:20coloring sleeping orange cat
An extreme close-up captures the intricate process of coloring a sleeping orange tabby cat illustration on white paper. The cat's head is curled into its body, with its eyes gently closed and a small pink nose visible. Its fur is a mix of rich oranges, browns, and whites, with detailed tabby stripes beginning to form. A fair-skinned hand, clothed in a dark sleeve, uses a grey colored pencil to add fine, delicate strokes around the cat's head, enhancing the fur texture and shading. Blurred colored pencils in various warm tones are visible in the background. The lighting is bright and focused, highlighting the artistic effort. The "CASETiFY ARTISTS" logo is visible at the top center. Text overlay: "Whenever I see my illustrations".
0:22coloring two cats
A close-up shot focuses on two detailed cat illustrations on white paper. The cat on the left is a sleeping orange tabby, similar to the previous scene, curled up and facing right. The cat on the right is a larger, orange tabby shown from behind, with its back and tail facing the viewer. A fair-skinned hand, clothed in a dark sleeve, uses a red colored pencil to meticulously color the rich orange and brown stripes on the back of the right cat. Blurred colored pencils are scattered in the top left corner of the frame. The lighting is bright and even, emphasizing the vibrant colors and detailed texture of the fur. The "CASETiFY ARTISTS" logo is visible at the top center. Text overlay: "breathing inside these cases,".
0:25coloring cat ear
An extreme close-up shot focuses on the intricate detail of a cat's ear on white paper. The ear is part of a larger illustration of an orange and white cat lying down, with its back facing the viewer. A fair-skinned hand, clothed in a dark sleeve, uses a brown colored pencil to meticulously add shading and texture to the inner part of the cat's ear. Other partially colored cat illustrations, including another sleeping tabby cat, are blurred in the background. Scattered colored pencils in various shades are visible. The lighting is bright and soft, illuminating the fine details of the artist's work. The "CASETiFY ARTISTS" logo remains visible at the top center. Text overlay: "I'm reminded that art".
0:28coloring cat eyes
A close-up shot concentrates on the faces of two cat illustrations on white paper. The cat on the left has bright green eyes and ginger fur, while the cat on the right has warm amber eyes and similar ginger fur. Both cats have soft, rounded features and delicate pink noses. A fair-skinned hand, wearing a dark sleeve, meticulously uses a black colored pencil to outline and add subtle shading to the amber eyes of the right cat, enhancing their depth and expressiveness. Blurred colored pencils are visible in the upper left corner. The lighting is bright and even, highlighting the intricate eye details. The "CASETiFY ARTISTS" logo is prominently displayed at the top center. Text overlay: "is closer to my daily life than I thought."
0:30two cats looking up
A medium close-up shot displays two charming cat faces peeking into the frame from different angles on a plain white background. The cat on the top left has ginger tabby fur and wide, curious amber eyes, while the cat on the bottom right also has ginger tabby fur but with bright green eyes and a playful, slightly upward-turned pink nose. Both cats have soft, rounded features and visible whiskers, creating a sense of innocence and curiosity. The background is pure white, making the colorful illustrations stand out. The lighting is bright and even. The "CASETiFY ARTISTS" logo is featured in the top center. Text overlay: "I always find inspiration in simple,".
0:33three cats from behind
A medium close-up, high-angle shot presents three adorable cat illustrations on a plain white background, viewed from behind. Each cat showcases unique fur patterns: one ginger tabby on the far left, a darker brown/orange tabby in the middle, and a white and ginger calico cat on the right. All three cats are sitting with their backs to the viewer, their fluffy tails curled. Small, stylized pastel pink flowers and tiny grey star-like symbols are scattered across the upper part of the white paper, creating a whimsical atmosphere. The lighting is bright and diffused, highlighting the intricate details of the fur and the playful accessories. The "CASETiFY ARTISTS" logo is visible in the top center. Text overlay: "ordinary moments.".
0:35three cats closer view
A close-up shot, slightly panned to the right, maintains the high-angle perspective on three cat illustrations on white paper, seen from behind. The ginger tabby on the left, the brown/orange tabby in the middle, and the calico cat on the right are now slightly closer and more prominent. The calico cat on the right features a distinct small 'X' mark near the base of its tail, a cute detail. Their furry backs and tails are meticulously rendered with varied shades and textures. The pastel pink flowers and small grey star-like symbols are still scattered in the upper frame, reinforcing the whimsical art style. The lighting is bright and even. The "CASETiFY ARTISTS" logo remains at the top center. Text overlay: "Those moments become my drawings,".
0:38holding crab drawing
A medium close-up shot captures a fair-skinned hand holding up the finished drawing of the orange crab with a cat inside, against a blurred light background of a desk. The crab is vibrant orange-red, with intricate details on its claws and shell. The small, white and black spotted cat is clearly visible inside the transparent dome on the crab's back, looking out with a calm expression. The drawing is held up, as if being presented to the viewer. The background elements of the desk are softly out of focus, keeping the attention on the artwork. The lighting is bright and clear, enhancing the vivid colors of the illustration. The "CASETiFY ARTISTS" logo is at the top center. Text overlay: "and now they've been reborn as CASETiFY designs."
0:41cat in sink drawing
A medium close-up shot features a charming illustration of an orange tabby cat bathing in a white bathroom sink, drawn on white paper. The cat is shown lying comfortably in the sink, partially submerged in frothy white water, with its paws and tail visible. A brass-colored faucet and knobs are also drawn in the sink. The cat's fur is rendered with detailed orange and white stripes. Scattered colored pencils in reds, browns, and grays are blurred in the foreground and background, indicating the artistic tools used. The lighting is bright and clean, giving the scene a fresh and cozy feel. The "CASETiFY ARTISTS" logo is visible at the top center. Text overlay: "Even when I jot down small ideas,".
0:43sleeping cat drawing
A medium close-up shot, from a slightly overhead perspective, captures a detailed illustration of an orange and white tabby cat curled up and fast asleep on white paper. The cat's head is tucked into its body, with only its rounded back and fluffy tail visible, adorned with intricate tabby stripes. Small 'Z' symbols and tiny star-like icons are drawn above the sleeping cat, emphasizing its peaceful slumber. Various colored pencils in warm tones (reds, browns, whites) are loosely scattered around the drawing in the blurred background. The lighting is soft and inviting, creating a tranquil atmosphere around the artwork. The "CASETiFY ARTISTS" logo is visible at the top center. Text overlay: "this case is just naturally part of my day".
0:46two sleeping cats sketchbook
A medium close-up shot, with a slightly elevated angle, reveals a white spiral-bound sketchbook open to a page displaying two illustrations of sleeping orange and white tabby cats. The cat on the left is curled up, sound asleep, while the cat on the right is a fluffy back view, also appearing to be resting. The cats' fur is rendered with careful shading and detailed stripes. To the left side of the sketchbook, several colored pencils in natural tones (greys, browns, whites) are neatly arranged. The background is blurred, focusing attention on the charming feline artwork. The lighting is bright and even. The "CASETiFY ARTISTS" logo is present at the top center. Text overlay: "Art isn't far away."
0:48cat hugging penguin drawing
A medium close-up shot captures a heartwarming illustration on white paper: an orange tabby cat affectionately hugging a white penguin. The cat, with its detailed orange and white striped fur, is nuzzling its head into the penguin's side, while the penguin, with its smooth white and dark brown/black plumage, gently embraces the cat. Both animals have soft, rounded features and closed eyes, conveying a tender moment of companionship. To the left of the drawing, a few colored pencils in metallic and earthy tones are visible. The background is plain white, making the figures stand out. The lighting is bright and soft, enhancing the gentle mood of the artwork. The "CASETiFY ARTISTS" logo is visible at the top center. Text overlay: "It's right here-in the phone case you hold,".
0:50fishbowl phone case reveal
A close-up shot, with a slightly high angle, shows a clear smartphone case being held by a fair-skinned hand over a detailed drawing on white paper. The drawing depicts a large, orange tabby cat submerged in a fishbowl filled with water, looking out with intense, gleaming green eyes. Two black goldfish swim in the water in front of the cat. The clear phone case, branded with 'CASETiFY' along its camera module, perfectly aligns with the drawing, making the cat appear to be encased within it, creating an illusion of depth and interaction. The background is plain white, emphasizing the artwork and the product. The lighting is bright and direct, enhancing the colors and the transparency of the case. The "CASETiFY ARTISTS" logo is positioned at the top center. Text overlay: "carrying my little stories within it."
0:51green phone case in grass
An overhead, medium close-up shot captures a vibrant, light green smartphone case nestled perfectly amidst a lush patch of bright green clover. The phone case features a whimsical illustration of a white and ginger tabby cat playing a ukulele, alongside a small brown koala bear dancing. The design evokes a cheerful, musical outdoor scene. The surrounding clover is rich in color and texture, with individual leaves clearly visible, suggesting a natural and serene environment. The lighting is bright and natural, indicating outdoor daylight. The "CASETiFY ARTISTS" logo is visible at the top center. Text overlay: "I hope my collection adds a small spark of".
0:53black phone case with budweiser
A medium close-up shot frames a black smartphone case held by a fair-skinned hand, positioned next to a tall, red and silver Budweiser beer can. The phone case features a striking illustration of an orange tabby cat looking up at a starry night sky with a crescent moon, holding a small beer can that reads 'CHEERS!'. The background is a softly blurred outdoor setting, possibly a wooden surface with green foliage behind, suggesting a casual, relaxed atmosphere. The lighting is natural and bright, highlighting the distinct design of the phone case and the classic red of the Budweiser can. The "CASETiFY ARTISTS" logo is visible at the top center. Text overlay: "inspiration to your day too.".
0:54christmas cat phone case
A medium close-up shot displays a hand holding a smartphone case with a festive, winter-themed illustration of cats. The phone case depicts four different cat faces peering out from snowy windowpanes, surrounded by evergreen branches and snowflakes. The cats, in varying colors (orange, grey tabby, black and white), exhibit curious and happy expressions. The case itself features an orange and green gradient border. The background is softly blurred but hints at indoor Christmas decorations, with shimmering golden lights and small red and green baubles on a white surface. The lighting is warm and bright, creating a cozy, holiday atmosphere. The "CASETiFY ARTISTS" logo is visible at the top center. Text overlay: "now at CASETiFY.com".
0:56multiple phone cases left pan
A close-up shot begins with a view of two distinct smartphone cases side-by-side against a bright white background. The left case is vibrant green, featuring a cat playing a ukulele and a koala dancing. The right case is purple with a cosmic theme, showing a cat riding a whale under a full moon with power lines below. The background is white, with blurred illustrations of cat tails and backs adding depth. The camera slowly pans to the left, revealing more of the green phone case and the detailed cat and koala illustration. The lighting is bright and even, highlighting the intricate designs. The "CASETiFY ARTISTS" logo is fixed at the top center. Text overlay: "Experience art becoming part of your everyday life,".
0:59multiple phone cases right pan
A close-up shot shows three smartphone cases arranged side-by-side against a bright white background, and the camera slowly pans to the right. The leftmost case is purple, adorned with a cat riding a whale under a full moon. The middle case is black, featuring an orange tabby cat looking up at a starry night sky with a crescent moon and a 'CHEERS!' text bubble. The rightmost case is a clear case held over a fishbowl illustration, creating an illusion of a cat in water with swimming fish. The background still includes blurred illustrations of cat tails and backs. The lighting is bright and even, highlighting the intricate designs and vibrant colors of each case. The "CASETiFY ARTISTS" logo is prominently displayed at the top center. Text overlay: "now at casetify.com".
1:01casetify artists logo
A full-screen shot displays the "CASETiFY ARTISTS" logo centrally against a split background. The upper half of the background is a solid pastel pink, while the lower half is a solid royal blue, creating a clear horizontal division. The logo itself is a white rectangular box with a bold black border and black sans-serif text. The letters 'i' in 'CASETiFY' and 'ARTISTS' are topped with distinct red dots. The design is clean, minimalist, and visually striking, serving as a brand identifier. The overall color palette of pink, blue, black, and white is vibrant and modern. The lighting is even and flat, accentuating the graphic elements.
